TCL C655 / C69B (43" - 50") vs Hisense U7S / U77SE

The quality of the HDR effect in the TCL C69B / C655 television is quite average. A brightness level of 350 nits, while not the worst, still does not allow for fully enjoying HDR effects, which require higher luminance to show their strength. Additionally, despite the use of a quantum dot coating (QLED), the television offers average coverage of the wide DCI-P3 color gamut at 91%, which may limit its richness of colors in HDR content.

The Hisense U7S has considerable HDR potential, but it can't use it in every scene. On a test pattern it reaches around 1,100 nits, so the backlight itself is very strong. In our brighter film scenes we measured about 640 to 745 nits. That's still enough for the sun or bright highlights to have a noticeable glow and to show an advantage over SDR material. When the TV needs to illuminate a larger portion of the image, it does quite well.

The problem appears with small lights on a dark background. Each of the 192 zones covers an area much larger than a tiny point on the screen. If the TV were to strongly light such a zone, it would also brighten the surrounding area along with the light. Hisense tries to avoid that and dims the entire zone. Black levels therefore look better, but a small bright object that should draw the eye also loses intensity. That's why in two tougher scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small lights are noticeably muted. The U7S therefore prioritizes maintaining deep blacks, even at the expense of bright details. With this number of zones that's an understandable compromise, but it's worth remembering — the 1,100-nit peak tells us about the backlight's capability, not how brightly the TV will render every element of a film.

Colors

Hisense calls the U7S ULED, but that's a marketing name; the wider color gamut here comes from a PFS phosphor backlight. In our measurements the TV covered about 91% of DCI-P3 and 71% of BT.2020. Those are good results, although it falls short of the best screens on the market. The biggest shortfall is in green — the TV doesn't even reach the DCI-P3 target there, so the most saturated shades will be less intense than they should be. Most colors in HDR films and series, however, still look suitably rich. A positive is the repeatability of the results. Gamut coverage on test patterns and in film scenes is practically identical.

The television TCL C69B / C655 tested in movie mode unfortunately does not meet expectations regarding color accuracy. Although movie mode suggests better reproduction, it has little in common with film. There are quite a few errors visible, especially in white balance – both for HD and 4K HDR content – where the dominance of the blue color is very apparent. For the viewer, this means that the image becomes unnaturally cool, affecting the overall perception of colors and the visual impression. The color checker confirms these errors, showing that colors shift to cooler shades.

As for brightness characteristics and the associated contrast, gamma is very unstable for material, which can make the image slightly darker. The EOTF curve for 4K material shows some errors, with significant deviations at the end of the chart, negatively affecting the perception of darker areas of the image.

The out-of-the-box colors on the Hisense U7S are decent, but there are a few things to improve. In SDR there's a red bias in the white balance, which makes the image too warm and in places slightly pink. You can notice this on faces and on bright, neutral surfaces. Gamma also runs below the reference, so the TV brightens the image, especially in darker areas. That makes shadow details easier to see, but the scene loses some of its depth.

In HDR the white balance is a bit more even, but not completely neutral; midtones lack blue, and the brightest areas lack red. A bigger problem is how brightness is reproduced. The EOTF curve shows that a large portion of midtones is being brightened, so the image looks brighter than the source material intends. Color Checker measurements also perform worse than in SDR: many errors are around 3 to 4, and individual ones reach as high as 8. Colors can therefore look attractive, but they are not always faithful to what we should be seeing. There's room for improvement, and we'll check how much can be corrected with calibration.

After calibration, the movie mode on the TCL C69B / C655 television improves in quality. The most significant improvement can be seen in tonal quality, and the white balance is much better – without major errors. We will no longer see an excessive dominance of cool tones. Gamma has also been improved, which translates to a more stable representation of brightness and contrast. However, due to the limitations of the television's average color palette, Colour Checker tests for 4K materials did not achieve remarkable results. Despite these technological limitations, the image has become more authentic, positively influencing the reception of film content.

Calibration of the Hisense U7S helped most with SDR content. We managed to even out the white balance, so the previous warm cast is gone and whites and grays look neutral. Gamma is also now very close to the reference, and the TV no longer brightens the image unnecessarily, so darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors fall below 2. That yields a really well-calibrated picture for regular TV and SDR movies. It didn't go as smoothly in HDR. The TV lacks an effective way to correct the EOTF curve, so Hisense still interprets the content's brightness a bit on its own. It brightens parts of the image and can dim the brightest elements depending on the scene and the local dimming behavior. Calibration couldn't eliminate this. It shows up in the Color Checker results as well, where many errors remain around 3–4 and individual ones exceed 7. So in SDR the result is very good, but in HDR we have to accept that the TV adds its own interpretation of brightness to the image.

The "Gradual Smoothing" function works very well on the TCL C69B television and, surprisingly, does not remove desired effects like film grain – unlike some solutions from other manufacturers. Unfortunately, the image scaling looks poor. The TV artificially sharpens the image, causing the edges of objects to be heavily jagged. This state of affairs may appeal to some users who prefer a more "hard" look of the image, but it is not an ideal solution for those who value naturalness and the smoothness of details.

The handling of lower-quality material on the Hisense U7S is fairly mediocre. The Pentonic 700 chipset used here doesn't cope well with the effects of heavy compression. The menu includes a "Smooth & Gradient" picture option, but its performance leaves much to be desired. At the low setting it's hard to notice any improvement in tonal transitions, although at least the image isn't degraded. The medium and high settings still don't remove visible banding between shades and begin to smear details; in our test clips even parts of characters' faces disappeared. Interestingly, film grain remains untouched at every level. If you use this feature, we'd stick with the low setting. Its current behavior needs refinement, but that's mainly down to the processor used. Upscaling to 4K performs much better. Lower-resolution footage gains clarity, edges are well reconstructed, and fine elements look crisp. That doesn't mean it can recover details that weren't in the recording, but the TV makes good use of what it gets from the source. Another plus is that it doesn't crop the image edges, even with an SD signal.

The TV TCL C69B / C655 in its smallest variants offers decent, although not perfect, results in terms of motion fluidity. In the case of movies, the TV has a "Flicker Reduction" function that allows for motion fluidity adjustment on a scale from 1 to 10. With this option, we can adjust the appearance of the image to cinematic or more theatrical preferences (with lower or higher speed).

Motion handling on the Hisense U7S is pretty good thanks to the 144 Hz refresh rate. For movies we also have a motion smoothing feature that lets you adjust judder and blur reduction. You can therefore keep a more cinematic motion or increase smoothness if abrupt camera shifts bother you. In sports and games the high refresh rate is also useful, but unfortunately it doesn't solve this panel's biggest problem.

The culprit is pixel response time. Fast-moving objects leave long, noticeable trails, as our UFO test shows. It's worst on dark backgrounds, where the trail behind the object is especially pronounced. So motion can be smooth, but the moving object itself loses sharpness, and that difference on the U7S is fairly easy to notice.

The TCL C69B / C655 television in its smallest variants offers a range of features dedicated to gamers, such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), Dolby Vision for gamers, and Game Bar. ALLM automatically switches the television to low latency mode, improving responsiveness and minimizing delays in control. VRR allows for synchronization of the screen refresh rate with the number of frames generated by the console, eliminating tearing, resulting in smoother gameplay. Dolby Vision for gamers ensures better color and contrast representation in games that support this format, resulting in better image quality. Meanwhile, Game Bar provides quick access to game settings and allows monitoring of key parameters, such as input lag.

However, the television has certain limitations that may affect gaming comfort. The 60 Hz panel does not allow for displaying signals with a higher refresh rate, which may impact image smoothness in dynamic games. The lack of support for G-Sync technology for PCs may also be noticeable when gaming on a computer, especially with demanding, fast-paced titles.

The Hisense U7S has a lot to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz at Full HD, 1440p, and 4K, so modern consoles’ capabilities are well used. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a wide choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate does not eliminate. VRR and ALLM are also present. The first helps prevent tearing when frame rates in a game change. The second automatically switches the TV into game mode, so you don’t have to dig through the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision, including at 120 Hz. Importantly, this format does not introduce significant input lag here. The Game Bar also looks very good. It’s easy to read, visually appealing, and lets you quickly check what signal the TV is receiving. There are also handy gaming settings at your fingertips, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the entire menu.

Our biggest complaints concern HGiG. Hisense continues to do its own tone mapping, which makes setting HDR on the console confusing. You adjust a checkerboard test pattern and the TV continuously adapts how it looks. As a result, the moment the pattern disappears does not correctly indicate the screen’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR peak brightness on the console to about 900 to 1000 nits, rather than relying on the configurator.