Sony X90L vs Hisense E7Q PRO / E79Q PRO

HDR on the Sony X90L television looks promising. The luminance chart showed that the TV has a solid power reserve, reaching a maximum of 1000 nits in synthetic tests. But how does it perform in real scenarios? In scenes such as the first one from Life of Pi or the final sequence from The Meg, the TV can deliver this power on HDR content, achieving around 800 nits. Unfortunately, displaying small light elements on a black background, as in the scene from Sicario 2, poses greater challenges for the X90L – here the results reach about 600 nits. Despite this, when looking at competitive models with mini-LED technology, the effect looks very good and can shine enough to impress us. The color gamut coverage is also noteworthy, with a result of 96% for DCI-P3 and 76% for BT.2020, indicating good color reproduction in HDR content.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

The best mode in Sony televisions is the IMAX Enhanced mode. Although IMAX is mainly associated with the cinematic experience, here the color reproduction right out of the box is average. In the case of lower quality materials, such as HD – regular TV or YouTube – it is worth paying attention to the white balance. It is characterized by a deficit in red and an excessive dominance of blue, which gives the image a pinkish hue. The brightness characteristic, or gamma, for HD content is quite decent, but a slight boost may cause the image to become washed out and appear as if it is behind a light fog.

In 4K HDR content, the situation looks a bit different. The white balance shows a significant boost in blue, which makes the image appear unnaturally sharp and gives it an artificial feel. Such an exaggeration in color reproduction may not appeal to everyone, especially if one prefers more realistic shades. Additionally, the EOTF curve in Sony X90L looks quite decent at first glance. However, at the end of the graph, there are certain fluctuations that suggest the television is trying to maintain the appropriate brightness to avoid overexposing larger elements.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

Sony offers many tools to improve image quality, including two additional image modes that we decided to use during testing and apply calibration to them. This solution significantly facilitates the calibration work and is very effective, provided that the right tools are available. In the case of HD content, the white balance has been almost perfectly aligned – only one shade of gray exceeds the error value of "1", which is an excellent result. The same can be said about the brightness characteristic (gamma), which looks nearly perfect, with microscopic deviations of around 0.01.

In the case of 4K HDR content, the situation is not as ideal. Although the white balance has been significantly improved, it has not been possible to completely eliminate the dominance of blue color. Nonetheless, errors in the Colour Checker test only occasionally exceed the value of "2", which means that image distortions are practically unnoticeable. As for the EOTF curve, it is worth activating the filter in the upper right corner "EOTF in Movies" – the graph looks correct, but the television encounters difficulties illuminating very small elements, which results from the limited number of backlight zones. Despite these minor flaws, it is thanks to the calibration carried out that the IMAX Enhanced mode in the Sony X90L makes watching movies resemble a true cinema experience.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

The Sony X90L TV features a tone transition smoothing function known as Smooth Gradation, which is incredibly effective. Even at the "low" setting, the effects are satisfactory, but at the "medium" setting, it works like a dream – we recommend using this option for the best results. The image scaling on the Sony X90L is simply excellent. The image is not overly sharpened, which gives a natural effect and makes everything look cohesive. It is evident that the engineers really put effort into this aspect, creating a solution that impresses and works well in everyday use. Because of this, even when watching content like regular television or YouTube, where the image is not inherently stunning, one can enjoy a smooth, cohesive, and visually pleasing experience.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

Sony X90L with a 120 Hz panel is a great choice for both gamers and movie enthusiasts. The TV is equipped with the Motion Flow smoothness feature, which allows you to adjust motion smoothness using two sliders: "smoothness" and "clarity." The "smoothness" slider controls the level of motion fluidity, which helps reduce image stuttering, while "clarity" is used to reduce blurring and improve motion sharpness, which is especially useful in dynamic scenes.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Sony X90L is a television that performs well in terms of compatibility with consoles and features for gamers. Its 120 Hz panel and two HDMI 2.1 ports with a bandwidth of 48 Gb/s allow for smooth play in high resolution and at a high frame rate. Gamers can also take advantage of the ALLM feature, which automatically switches the TV to low latency mode, and VRR, which provides smooth gameplay without screen tearing. Game Bar is an additional advantage – an intuitive tool that allows for quick access to the most important settings and gaming features, making it easier to control gameplay.

Unfortunately, in terms of HDR in games, the Sony X90L has its limitations. There is no support for HGiG, a standard that many gamers consider essential for precise HDR reproduction in games. Although the TV supports Dolby Vision, which theoretically could improve image quality in games, the practical application of this feature is problematic. Dolby Vision in game mode is associated with very high input lag, making gameplay less comfortable and precise movements more difficult. Additionally, it is not possible to enable Dolby Vision along with VRR. This means that despite numerous advantages, gamers seeking perfect HDR in games may feel a sense of disappointment.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.