Sony X85L vs Hisense U7Q

The Sony X85L TV offers solid HDR performance with a brightness level of 750 nits, which is sufficient to enjoy vivid effects. In scenes of moderate difficulty, such as the first, third, or fifth test scenes, a brightness of around 600 nits allows one to fully experience the HDR effect. Unfortunately, in more demanding segments, such as the scene from the movie Sicario 2, the TV shows its limitations. Drops in brightness to 250 nits make the HDR effect lose its impressive quality and resemble regular SDR instead. Nevertheless, it is worth highlighting the very good coverage of the DCI-P3 color palette at 95%, which definitely deserves praise and positively affects the overall image quality.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

The Sony X85L television was tested in IMAX Enhanced mode, which, although associated with world-class cinema, does not guarantee an image that aligns with the director's vision. The main issue is the white balance – there is a noticeable strong dominance of blue color and significant lack of red. As a result, the image becomes unnaturally cool and appears artificial. The color reproduction errors were confirmed by the Colour Checker test, which showed significant discrepancies – colors were "scattered" like shots from a rifle, and only a few samples hit the target values. This clearly shows that the precision of color reproduction leaves much to be desired.

The brightness of the image is one of the positive features of the TV. The gamma for HD content is at an acceptable level, although there are minor errors, but generally, it is quite good. However, the brightness characteristics for 4K materials remain an issue, controlled by the EOTF curve. It is evident that very small, bright elements of the image are too dim, which is a result of the limited number of dimming zones due to the design of the television.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

Thanks to the use of calibration tools offered by Sony X85L, the image quality has been significantly improved. After calibration, the white balance for HD content is much more stable, making colors look more natural and the image gains authenticity. Although it is not perfect, these changes allow viewers to enjoy a more realistic representation of colors, eliminating the earlier cool tone. The gamma, which already performed decently, has been adjusted to an even better version. As a result, tonal transitions and brightness are more consistent, positively affecting the depth and detail of the image.

As for 4K content, despite efforts, the white balance still struggles with a deficiency of red, which can result in overly warm colors in some scenes. Synthetic tests showed that the EOTF curve in HDR is quite stable, with a slight boost in mid-bright scenes. However, in real film materials, the TV can still be too bright with fine, light details, which is a result of the limitations of large local dimming technology.

Nonetheless, calibration has brought significant benefits, particularly in color accuracy, improving overall image quality and providing a more natural and cohesive directorial vision.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

In terms of smoothing tonal transitions, the Sony X85L television does not offer any dedicated enhancement options, which is a downside. On the other hand, image scaling performs quite well – the television adds a bit of artificial sharpness, which can make details such as tree branches more pronounced, although sometimes with noticeable jaggedness. This type of effect may appeal to some viewers who prefer a more detailed image.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

The Sony X85L, equipped with a 120 Hz panel, will meet the expectations of a wide range of users – from sports and gaming fans to movie buffs. Movie enthusiasts will surely appreciate the presence of one of the best motion smoothing systems, Motionflow. This system offers adjustment via smoothness and clarity sliders – smoothness is responsible for motion fluidity, eliminating stutter, while clarity enhances the sharpness of fast scenes, reducing blur.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

Sony X85L offers quite a solid set of features for gamers, making it an attractive choice for gaming enthusiasts. First and foremost, the TV has a 120 Hz panel, translating to smooth and dynamic image display, ideal for both fast-paced action games and more demanding sports titles. It is equipped with two HDMI 2.1 ports with full bandwidth of 48 Gb/s, allowing for the full utilization of next-gen console capabilities. Additionally, the Sony X85L supports VRR (Variable Refresh Rate) technology, which helps reduce stuttering and artifacts during gameplay, providing a fluid experience. The TV also supports G-Sync, which is particularly beneficial for gamers using NVIDIA graphics cards, allowing for screen refresh rate synchronization with GPU performance, eliminating the tearing effect. It is worth mentioning the Game Bar feature, which facilitates quick access to essential gaming-related settings such as VRR, brightness levels, and display modes, making it convenient and useful during gameplay.

However, there are certain limitations. The TV does not support HGiG, which may be a downside for some gamers, as HGiG optimizes HDR effect rendering in games, providing a more authentic visual experience. Additionally, while Dolby Vision mode is available, it is not practical for gaming due to very high input lag.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.