SONY Bravia 9 II XR95M2 vs Hisense U7S / U77SE

The real showcase of the new backlight architecture and Sony’s processor is the reproduction of HDR content. At the official launch engineers at Sony said (not officially 😉) that the Bravia 9 II’s brightness would be almost identical to the capabilities of their professional director’s monitor BVM-HX3110, which is priced at astronomical sums. Our lab tests confirmed these were not empty promises. During synthetic measurements on the L20 test pattern the TV easily exceeded the 4000 nits peak brightness barrier. More importantly, these remarkable results translate directly to real movie scenes. In most of the demanding shots we tested the screen easily maintained brightness around 2500–3000 nits. Regardless of the scene, whether the light was small and pinpoint or flooded nearly the entire screen, the HDR effect was incredibly intense.

Colors

Color is another key pillar of RGB Mini LED technology (True RGB as implemented by Sony). Specifically for testing these kinds of screens we added a permanent new testing section to see how TVs handle colors in real-world conditions. Traditional synthetic test patterns are no longer enough to confirm real color-gamut coverage. From now on we also measure color saturation directly in selected movie scenes by overlaying measurement points. So how do the colors perform?

In synthetic tests the Bravia 9 II posts excellent results. For the popular DCI-P3 color space for HDR the color-gamut coverage was almost 98%, while for the very wide, demanding BT.2020 space the instrument indicated nearly 90%. However, in real, varied scenes these values drop by a few percent. This is directly due to the nature of zone-based RGB backlighting. When differently colored elements or bright white highlights appear side by side, light from the zones starts to mix slightly, creating a white backlight. This of course affects color saturation, slightly reducing it. This shows that despite Sony’s brilliant RGB LED control algorithm, the number of zones is still too small to eliminate this effect entirely.

Is this a reason to complain? Of course not. The Bravia 9 II’s color coverage ultimately matches that of a very good QLED TV, and it’s important to remember: the vast majority of HDR movies and series are distributed in the DCI-P3 gamut. In that standard Sony easily maintains very high color saturation, regardless of the scene.

The Hisense U7S has considerable HDR potential, but it can't use it in every scene. On a test pattern it reaches around 1,100 nits, so the backlight itself is very strong. In our brighter film scenes we measured about 640 to 745 nits. That's still enough for the sun or bright highlights to have a noticeable glow and to show an advantage over SDR material. When the TV needs to illuminate a larger portion of the image, it does quite well.

The problem appears with small lights on a dark background. Each of the 192 zones covers an area much larger than a tiny point on the screen. If the TV were to strongly light such a zone, it would also brighten the surrounding area along with the light. Hisense tries to avoid that and dims the entire zone. Black levels therefore look better, but a small bright object that should draw the eye also loses intensity. That's why in two tougher scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small lights are noticeably muted. The U7S therefore prioritizes maintaining deep blacks, even at the expense of bright details. With this number of zones that's an understandable compromise, but it's worth remembering — the 1,100-nit peak tells us about the backlight's capability, not how brightly the TV will render every element of a film.

Colors

Hisense calls the U7S ULED, but that's a marketing name; the wider color gamut here comes from a PFS phosphor backlight. In our measurements the TV covered about 91% of DCI-P3 and 71% of BT.2020. Those are good results, although it falls short of the best screens on the market. The biggest shortfall is in green — the TV doesn't even reach the DCI-P3 target there, so the most saturated shades will be less intense than they should be. Most colors in HDR films and series, however, still look suitably rich. A positive is the repeatability of the results. Gamut coverage on test patterns and in film scenes is practically identical.

Contrary to appearances and high expectations, the Bravia 9 II we tested showed some issues with its factory tuning straight out of the box. Looking at the white balance charts, you can see it is not perfect. In SDR content the red component was primarily lacking, causing the picture to shift toward cooler, bluish tones. In HDR the white balance in this respect looked much better. So where do the visible errors in image reproduction come from? They result from unexpected tuning of the gamma and the EOTF curve. In both cases the Bravia 9 II straight from the factory showed a clear deviation from reference standards.

In SDR content the gamma was definitely too high; at its most extreme it hovered very close to 2.8 instead of the reference 2.4. In practice this meant the image was artificially darkened and appeared washed-out, with details in dark areas (shadows) completely disappearing. The opposite occurred with HDR material, where brightness reproduction is handled by the EOTF curve. That curve was pushed too far above the correct value, resulting in the image being artificially brightened across most luminance ranges. As with every TV we test, we subjected this unit to professional calibration. You can see the results and how we managed to correct these factory errors below.

The out-of-the-box colors on the Hisense U7S are decent, but there are a few things to improve. In SDR there's a red bias in the white balance, which makes the image too warm and in places slightly pink. You can notice this on faces and on bright, neutral surfaces. Gamma also runs below the reference, so the TV brightens the image, especially in darker areas. That makes shadow details easier to see, but the scene loses some of its depth.

In HDR the white balance is a bit more even, but not completely neutral; midtones lack blue, and the brightest areas lack red. A bigger problem is how brightness is reproduced. The EOTF curve shows that a large portion of midtones is being brightened, so the image looks brighter than the source material intends. Color Checker measurements also perform worse than in SDR: many errors are around 3 to 4, and individual ones reach as high as 8. Colors can therefore look attractive, but they are not always faithful to what we should be seeing. There's room for improvement, and we'll check how much can be corrected with calibration.

Fortunately, with professional calibration, most of the Bravia 9 II's factory missteps can be effectively eliminated. We were able to precisely correct, above all, the white balance and the gamma curve and EOTF. After these adjustments, in everyday use and during movie sessions the TV looks much better. The image gained proper depth, the cool tint in the whites disappeared, and shadow details that had previously been lost due to too-high gamma finally became clearly visible. Although we ultimately rate color accuracy as very good, as specialists we must point out one fairly serious design flaw in this model. The Bravia 9 II could look even better if not for the complete lack of an advanced color management system in the TV's menu.

While basic white balance correction can be performed here without issue, the settings lack options for adjusting specific colors. We tried to tackle this in every possible way: both the traditional method using the remote and via dedicated calibration software for Bravia TVs. Unfortunately, that function has been completely locked. We suspect this may stem from the specifics of the new RGB architecture, which imposes its own limitations. It's a real shame, because without it you can't refine color reproduction to perfection. The inaccurate red still stands out, for example. One can only hope Sony will fix this shortcoming over time with an update.

Calibration of the Hisense U7S helped most with SDR content. We managed to even out the white balance, so the previous warm cast is gone and whites and grays look neutral. Gamma is also now very close to the reference, and the TV no longer brightens the image unnecessarily, so darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors fall below 2. That yields a really well-calibrated picture for regular TV and SDR movies. It didn't go as smoothly in HDR. The TV lacks an effective way to correct the EOTF curve, so Hisense still interprets the content's brightness a bit on its own. It brightens parts of the image and can dim the brightest elements depending on the scene and the local dimming behavior. Calibration couldn't eliminate this. It shows up in the Color Checker results as well, where many errors remain around 3–4 and individual ones exceed 7. So in SDR the result is very good, but in HDR we have to accept that the TV adds its own interpretation of brightness to the image.

Digital processing and upscaling have long been Sony’s signature strength, and after testing the Bravia 9 II we can confidently say nothing has changed on the market in that respect. Sony is still at the forefront. Their proprietary XR image processor, which in this model works with the main MediaTek Pentonic 1000 chip, deserves the highest praise. That combination delivers excellent results. The upscaling of lower-resolution content is extremely effective and precise.

However, what most deserves praise in the XR processor’s performance is the tonal transition smoothing feature. The system can reduce posterization in heavily compressed material to virtually zero. Crucially, the algorithm does this in a very intelligent way. It removes only the annoying digital "steps" in gradients without blurring fine texture details or creating an artificial, "plastic" look that lacks film grain. The image remains sharp, natural, and cinematic.

The handling of lower-quality material on the Hisense U7S is fairly mediocre. The Pentonic 700 chipset used here doesn't cope well with the effects of heavy compression. The menu includes a "Smooth & Gradient" picture option, but its performance leaves much to be desired. At the low setting it's hard to notice any improvement in tonal transitions, although at least the image isn't degraded. The medium and high settings still don't remove visible banding between shades and begin to smear details; in our test clips even parts of characters' faces disappeared. Interestingly, film grain remains untouched at every level. If you use this feature, we'd stick with the low setting. Its current behavior needs refinement, but that's mainly down to the processor used. Upscaling to 4K performs much better. Lower-resolution footage gains clarity, edges are well reconstructed, and fine elements look crisp. That doesn't mean it can recover details that weren't in the recording, but the TV makes good use of what it gets from the source. Another plus is that it doesn't crop the image edges, even with an SD signal.

The Sony Bravia 9 II's specifications don't list staggering refresh rates above 120 Hz, which some more demanding PC gamers may view as a drawback. However, in everyday use, during movie sessions, playing console games, or watching sports, it's really hard to find any complaints about motion smoothness. The VA-type panel used here does show some slight, inherent smearing typical for this panel type, but excellent Motionflow motion smoothing algorithms come to the rescue. In the system menu you'll find sliders for blur reduction and smoothing that let you precisely tailor the motion characteristics to your preferences.

Motion handling on the Hisense U7S is pretty good thanks to the 144 Hz refresh rate. For movies we also have a motion smoothing feature that lets you adjust judder and blur reduction. You can therefore keep a more cinematic motion or increase smoothness if abrupt camera shifts bother you. In sports and games the high refresh rate is also useful, but unfortunately it doesn't solve this panel's biggest problem.

The culprit is pixel response time. Fast-moving objects leave long, noticeable trails, as our UFO test shows. It's worst on dark backgrounds, where the trail behind the object is especially pronounced. So motion can be smooth, but the moving object itself loses sharpness, and that difference on the U7S is fairly easy to notice.

Apart from a fairly serious design oversight, limiting the platform to just two full HDMI 2.1 ports, the Bravia 9 II offers almost all key gaming features available on the market. Sony has already accustomed us to such a rich package in its previous models. The list of supported technologies is very long. It includes automatic low-latency mode (ALLM), variable refresh rate (VRR), as well as a proper implementation of the HGIG standard and the Dolby Vision format specifically designed for gamers.

The Hisense U7S has a lot to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz at Full HD, 1440p, and 4K, so modern consoles’ capabilities are well used. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a wide choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate does not eliminate. VRR and ALLM are also present. The first helps prevent tearing when frame rates in a game change. The second automatically switches the TV into game mode, so you don’t have to dig through the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision, including at 120 Hz. Importantly, this format does not introduce significant input lag here. The Game Bar also looks very good. It’s easy to read, visually appealing, and lets you quickly check what signal the TV is receiving. There are also handy gaming settings at your fingertips, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the entire menu.

Our biggest complaints concern HGiG. Hisense continues to do its own tone mapping, which makes setting HDR on the console confusing. You adjust a checkerboard test pattern and the TV continuously adapts how it looks. As a result, the moment the pattern disappears does not correctly indicate the screen’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR peak brightness on the console to about 900 to 1000 nits, rather than relying on the configurator.