Sony Bravia 8 (XR80) vs Hisense U7Q

The Sony Bravia 8 performs commendably in terms of HDR brightness, reaching a peak of 880 nits. This level is sufficient to render lighting effects effectively in most scenes. In tested clips from Life of Pi and Sicario 2, the television demonstrated vibrant, detailed imagery that captured the atmosphere of these films beautifully.

However, challenges arise in scenes with consistently high brightness, such as in The Meg, where the display's limitations become apparent. In these situations, OLED technology can struggle, with brightness levels dropping to around 450 nits, which can be less satisfying when intense illumination is needed throughout a scene. Despite this, the Sony Bravia 8 remains a strong contender, offering excellent DCI-P3 colour gamut coverage and 74% BT.2020 coverage. These attributes result in rich, accurate colours and fine details, enhancing HDR content and providing an enjoyable viewing experience.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

The best factory mode on the Sony Bravia 8 television is IMAX Enhanced, offering the most cinematic experience, though it isn't perfectly calibrated. The TV attempts to replicate cinematic settings as accurately as possible, but some issues are evident. Starting with white balance, both for SDR and 4K content, there is a noticeable blue dominance, making the image appear too cold and lacking in natural warmth. Colour Checker tests reveal a shift towards cooler tones, affecting colour accuracy and making the image feel less lifelike.

Regarding brightness and contrast, the gamma shows a significant drop towards the end of the spectrum, meaning dark details may become too shadowed, and bright areas too intense, causing a loss of subtlety and detail. This is particularly noticeable in the sky, as seen in the comparison image. Additionally, the EOTF curve is considerably above the reference value, making bright elements overly intense. As a result, users may experience an unnatural image, with bright parts losing detail and negatively impacting the overall viewing quality.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

The calibration process of the Sony Bravia 8 television resulted in significant improvements in image quality. The white balance was notably enhanced for both SDR and 4K HDR content, with minimal errors in the middle section of the graph. Gamma calibration was one of the biggest improvements, eliminating previous dips that had impacted brightness stability and the reproduction of detail in dark areas. The EOTF curve was also corrected, making bright elements appear more natural and improving the overall tonal balance.

However, the most attention should be given to colour reproduction, where some issues persist despite calibration. Sony has omitted the CMS system in this model, which would allow for more precise colour control. As a result, the Colour Checker test for 4K content still reveals significant colour inaccuracies. Despite these limitations, calibration is still recommended, as the improvements in brightness and contrast are noticeable and greatly enhance the overall image quality.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

The fluidity of tonal transitions in lower-quality materials on the Bravia 8 is lacking. Unfortunately, the gentle gradation function, which was available in previous models, is missing, which is a significant drawback. The digital noise reduction feature can improve tonal transitions, but it often removes fine details, such as clouds in scenes from The Martian, which may not be to everyone's taste. On the other hand, the digital processing in the Sony XR80 is quite effective. In test scenes, it performed well without noticeable flaws, and the branches in the background remained smooth without jagged edges. This indicates that the Bravia 8 is capable of handling complex low-resolution image details with relative ease.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

The Sony Bravia 8 offers a maximum refresh rate of 120 Hz, ensuring smooth viewing of dynamic content such as sports and games, with sharp and fluid motion. For more demanding users, the Sony XR80 features an advanced motion smoothing system, divided into three settings: Smoothness (Film), Smoothness (Camera), and Clarity. The first two settings adjust the level of blur and smoothness, while the Clarity setting will be discussed in more detail below. Each of these parameters can be customised to suit individual preferences, allowing users to fine-tune the settings for the optimal viewing experience.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The Sony Bravia 8 has greatly improved its compatibility with consoles compared to earlier models. It supports variable refresh rate (VRR), which eliminates screen tearing and can sync with graphics cards for smooth visuals. The Auto Low Latency Mode (ALLM) reduces input lag, a crucial feature for fast-paced games. Additionally, Dolby Vision with low latency enhances HDR effects, offering stunning visuals during gameplay.

The Sony XR80 also includes a Game Bar, which provides quick access to settings and monitoring tools during gaming. A notable feature is the option to enable a virtual crosshair on the screen, giving players a potential advantage in shooter games.

However, there are some drawbacks. The TV lacks support for 1440p@120Hz resolution, which would benefit users with less powerful graphics cards. Furthermore, the Sony XR80 has only two HDMI 2.1 ports, one of which is typically used for connecting an audio system via eARC, limiting the number of available ports for next-gen consoles.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.