Sony Bravia 8 MK2 vs Hisense E7Q PRO / E79Q PRO

Thanks to the new QD-OLED panel, the Sony Bravia 8 II can achieve astronomically high brightness levels of around 2000 nits, translating to nearly reference quality in films and series recorded in HDR format. In test materials such as Life of Pi and Sicario 2, the effect is simply stunning – details in bright parts of the image remain perfectly visible, while night scenes captivate with depth and contrast. However, it's not perfect. Compared to the fiercest competitors, the Bravia 8 II shows a noticeable drop in brightness during full-screen, very bright scenes. When comparing peak luminance to 100% white brightness in HDR mode, the Bravia 8 II is even two or three times dimmer than the LG G5 or Samsung S95F models. This was particularly evident in a scene from the movie The Meg – the screen became noticeably darker than in competing televisions. Despite this drawback, the results of the Bravia 8 II still place it among the very top of the market. It deserves praise for its absolutely top-notch color gamut coverage – DCI-P3 at nearly 100%, and BT.2020 close to 90%. These parameters allow for fully extracting the potential of HDR content and providing a cinematic experience in the comfort of your home.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

Right out of the box, the Bravia 8 II performs really well. In the best IMAX® Enhanced mode, the television can reproduce colors in a pleasing and natural way, although “good” here does not mean “best in class.” The white balance definitely needs adjustment – skin tones tend to lean into slightly pink/cool hues, both in SDR and HDR materials. We also noticed that the EOTF curve characteristics show a tendency to brighten the darkest parts of the image. This is probably due to the manufacturer's desire to highlight as many details as possible, even in deep shadows. Is this a good approach? It's hard to say definitively, but we know one thing – it's not an ideal solution.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

After calibration, the excessive cooling of the image caused by the strong boost of blue color was eliminated. Reds became deeper, and skin tones took on a natural, healthy appearance. Actors who previously seemed "cold" now appear much livelier and more convincing on screen. However, one thing has not changed – the analysis of the EOTF curve still shows that the Bravia 8 II tends to lighten the darkest parts of the image. It's hard to say whether this is a deliberate choice by the manufacturer or a result of the panel design and software. In practice, this means that scenes the creators wanted to leave in deep darkness can reveal more details than intended. Nevertheless, the viewing experience after calibration is clearly better – warm, natural colors and realistic skin tones make watching on the Bravia 8 II simply more pleasant to the eye.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

Upscaling and digital image processing are a true showcase of the capabilities of Bravia 8 II. Sony has long been regarded as a master in this field, and here it only confirms its reputation. The proprietary XR processor can extract nearly maximum quality from lower resolution materials—whether it's television or an old DVD movie, the image looks sharper, with more details and better depth. Sure, if we feed it exceptionally low-quality material (like our archival photo with the Model), it won't work miracles, but in everyday viewing, it's hard to find anything to complain about.

The soft gradation feature also performs excellently. In the "Medium" setting, it effectively smooths tonal transitions, eliminating banding on colored and gray gradients, while simultaneously preserving film grain and fine image details. It is this balance between delicacy and effectiveness that keeps Sony TVs among the best on the market in this category.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

Motion smoothness is practically a closed topic in the case of Bravia 8 II. The OLED with 120 Hz refresh rate naturally provides a very clean, clear image in dynamic scenes, so there is little to complain about. However, particular praise is due to one of the best motion smoothing systems on the market. They allow for precise adjustment of film smoothness according to one's preferences – from gentle smoothing to an almost "theatrical" effect – without the risk of artificial jumps, tearing of the image, or annoying artifacts. This is one of those features that will be appreciated both during movie screenings and while watching sports.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Sony really learned its lesson from previous years and in the Bravia 8 II prepared a package of features for gamers that is difficult to describe as anything other than "almost perfect." We have everything expected in equipment of this class – VRR, ALLM, Dolby Vision Gaming mode, HGiG, and even a convenient Game Bar that allows you to quickly preview parameters and change settings without leaving the game. Additionally, it's worth noting how smoothly and flawlessly these features work – no delays, no strange stutters. You simply turn on the game and everything looks as it should. Unfortunately, there are a few "buts." The manufacturer still gives us only two full-bandwidth HDMI ports, so if someone has a console, a PC, and another device like a Soundbar connected via eARC, it starts a game of cable swapping. It's also surprising that there is no support for 1440p resolution at 120 Hz – particularly important for Xbox gamers. Overall, however – this is one of those TVs that can comfortably be placed in the center of a gaming lounge, allowing you to enjoy gameplay without significant compromises.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.