Sony Bravia 7 (XR70) vs LG OLED B6

Since we know that the television performs well with contrast, let's check how it fares in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, as seen in the 1st, 3rd, and 5th test scenes. Minor shortcomings, typical of this technology, are still noticeable with very small light effects, such as in the scene from the movie "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide color gamut – DCI-P3 at 96%, which allows for vibrant, saturated colors.

The LG B6 is a moderately bright OLED. After calibration it reaches about 800 nits, roughly 200 nits more than last year’s B5. That’s thanks to the new budget OLED SE panel from LG Display. In practice it simply gives a bit more headroom and makes HDR in many scenes look fuller than on last year’s lower-tier OLEDs. That doesn’t mean the B6 has no limits. In very bright shots, when a large part of the screen is strongly lit, brightness can drop below 400 nits. This behavior is typical for OLED TVs (especially those from this segment) and that’s when you see the biggest difference versus more expensive models. All things considered, we rate the B6’s results as really solid. It’s still not a TV for breaking brightness records, but the HDR effect is strong enough that you can really feel the step up from ordinary SDR in films.

Color gamut

Using the OLED SE panel has slightly affected wide color gamut coverage. Compared with last year’s model, results fell by a few percentage points. DCI-P3 reaches about 96%, and BT.2020 around 71%. That doesn’t mean the colors on the LG B6 are weak. In most movies and series they look lively, well saturated and simply pleasing to the eye. You only notice a difference in very bright, highly colorful scenes. Then colors lose some intensity compared with QD-OLED panels. This comes from the WOLED panel construction. Besides red, green and blue subpixels it also uses a white subpixel that helps boost brightness. It comes at a cost: at very high luminance some color is effectively “diluted” by the white light, so saturation of some colors can be slightly lower. In everyday use this isn’t a big issue, but you can notice it in the most demanding scenes.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of red color, which makes the image take on pinkish shades. This is particularly evident on the tested snow screen, where the pinkish hue becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. As for brightness characteristics, gamma remains at a decent level with a slight bump but without major issues. However, the biggest challenge is 4K materials. It is clear that the EOTF curve is significantly above the reference chart, which causes the image to become too bright.

We tested the LG B6 in Filmmaker Mode, which is the best picture setting available right out of the box. ISF modes deliver very similar results, but in our tests we always stick to Filmmaker Mode for better comparison with other TVs. Each of those modes is, after all, a much better starting point than Vivid or Eco mode, where the picture is heavily boosted and noticeably less natural. With SDR content, the factory settings perform really well. Color errors are small, gamma behaves properly, and the image looks natural during ordinary viewing and does not seem overly "pumped up." It's a bit worse with HDR. When you play that kind of content you can quickly see that the white balance hasn't been set perfectly. Too much blue and red causes the image to shift toward a slightly pink tint. This is also confirmed by measurements of the color gamut and the ColorChecker, where samples clearly drift in that direction. It's not a flaw that completely ruins the picture, but you can notice it in HDR films. So people who care about the most faithful image should consider the calibration we describe later in the review.

Sony BRAVIA XR70 offers a wide range of tools that allow for customizing the picture to personal preferences, which has enabled us to make significant adjustments to the settings. The white balance has been free of the issue of red hue dominance – snow no longer ends up with pink shades, which was previously noticeable. Although one can detect minor deviations at the end of the white balance chart concerning a drop in blue color, they are acceptable and hard to notice in everyday use. The Colour Checker test confirms that color reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring significant improvement, has been slightly adjusted. However, the most notable change has been observed in the EOTF curve – the television no longer has issues with overly brightening the entire image in 4K content. However, upon closer analysis and enabling EOTF characteristics in films, certain limitations of the television arise due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

During calibration we focused primarily on HDR content, because that's where the factory settings required the biggest corrections. We didn't neglect SDR mode, though, which after adjustment was brought almost to perfection. Colors are very accurate and brightness is handled as it should be. The biggest improvement in HDR came from correcting the white balance. After removing the excess red and blue, the pinkish tint disappeared and the image became much more natural. Skin tones, whites and all colors that had been shifting toward magenta improved. After calibration most errors fell below a Delta E of 2–3, the threshold at which the average viewer stops noticing differences with the naked eye. The LG B6 can therefore deliver a very accurate image, especially for the manufacturer's entry-level OLED model.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here the television shows its potential, and the applied graphics processor works really well. On the test board with the light bulb, there are no visible issues with color transitions, and the smooth gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or so-called upscaling, the television sharpens the image quite a bit, which leads to slight aliasing, for example on branches in the background, but it does not remove desired details. Nonetheless, the overall appearance is truly attractive and may appeal to most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level to our personal preferences.

The LG B6 handles lower-quality sources very well. Much of the credit goes to effective digital image processing, which can mask some source imperfections without overly smoothing the whole scene. The feature "Smooth Gradation" proves particularly useful. It can significantly reduce posterization, which we mentioned earlier, especially in darker areas of the image. The safest choice remains Low or Medium. The function still effectively smooths harsh tonal transitions, but does not yet interfere too much with fine details. The most dedicated purists can, of course, leave it off. Upscaling to 4K also performs very well. Full HD and 720p content retain a good amount of detail, and the image is neither overly sharpened nor excessively blurred. Some limitations become noticeable only with very poor sources below 720p, where the smallest subtitles and fine elements are not always perfectly sharp, but this is true for almost every other TV on the market.

The Sony BRAVIA 7 television with a 120 Hz panel will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion smoothness, giving the image a more cinematic or theatrical character. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimizing noise and motion artifacts, resulting in a more stable and clear image.

One of the biggest advantages of OLED panels is their very fast pixel response time. This keeps the image sharp and prevents the visible smearing that often appears on LCD TVs. However, there is a downside. During slow camera pans, motion can look more choppy than on LCD screens, where the slower panel naturally masks some of that effect. Fortunately, on the LG B6 you can easily soften this with TruMotion. With the motion smoothing properly adjusted, you can achieve smoother motion without giving the picture an excessive soap-opera effect.

Sony Bravia 7 has significantly improved its capabilities for cooperation with consoles compared to previous models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in fast-paced games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature that provides quick access to settings and allows monitoring of parameters during gameplay. An interesting option is the ability to enable a virtual crosshair on the screen, which can give a slight advantage in shooting games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially since the HGIG mode is becoming more popular in the gaming world as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-generation consoles.

LG OLED B6 offers a powerful set of advantages for gamers; it's simply a complete platform for PS5, Xbox Series X/S, or a solid PC. It has four full-size HDMI 2.1 ports with 48 Gbps bandwidth, so you can skip the annoying cable swapping when you want to connect several newer devices at once. We get the full suite of sync technologies – from classic VRR to G-Sync and FreeSync. The screen seamlessly matches the refresh rate to the frame output produced by the console or graphics card. Of course ALLM is included: the B6 automatically detects a running game and immediately cuts input lag to a minimum. HDR handling is also excellent. The TV supports Dolby Vision, and a properly implemented HGiG standard means that after an initial calibration in the console settings the picture won’t suffer from blown-out highlights or lost detail in bright areas. The cherry on top is the Game Bar. Instead of digging through the full menu during gameplay, one click lets you adjust shadow visibility, tweak selected settings, or simply check the display’s current operating mode. All of this makes the LG B6 a great choice for gamers.