Sony BRAVIA 5 (XR5) vs Hisense U7S Pro

Looking at similar results in terms of black levels and contrast, we expected the same stable performance as last year's model when it comes to HDR content. Unfortunately – and this must be said plainly – there has been a regression here that is hard to overlook. The paradox is that the peak brightness of the Bravia 5 can be impressive: in our synthetic tests, the television reached around 1000 nits in HDR. Sounds great, right? The problem is that this power does not always translate effectively to all movie scenes. When small, pinpoint elements appear on the screen, something that was usually refined with surgical precision in the case of Sony clearly falters this time. The algorithms try to maintain deep blacks around small objects, but the side effect is that details can be dimmed to the point of becoming barely visible. A case in point is the movie Sicario 2 – there, in some scenes, small light sources practically vanished as if someone had covered them with dark film.

Of course, not everything looks so dramatic. In simpler, brighter scenes, where the image is filled with a greater amount of light, the Bravia 5 shows that it can shine: literally and figuratively. At that point, the television achieves values in the range of 600–800 nits, which we observed in both synthetic tests and during movie screenings. The impression is truly positive; the brightness adds dynamism, and the colors appear vivid and fresh. However, there remains a certain dissonance. We feel a slight confusion because it is evident that something has gone the wrong way. Technological advancement – more zones, greater backlight power – has not been supported by the refined image management we usually associate with Sony. Fortunately, there are elements that have not been worsened and are instead at a very high level. We are talking about color reproduction. Thanks to the use of the PFS filter, the color gamut coverage is excellent – about 97% of DCI-P3 and 75% of BT.2020. These values allow for a truly wide color reproduction, giving films a natural and cinematic character.

Let’s start with the fact that the U7S Pro is an impressively bright TV — in calibrated mode our measurement equipment showed a staggering 2200 nits of peak brightness!

As we know, peak brightness on test patterns is one thing, and actual film scenes are another. Unfortunately, in real video material the backlight output drops noticeably. The TV can still exceed the 1000-nit mark in the most demanding moments — which is still a great result and fits the mastering standards of most HDR films — but the real challenge lies in the aggressively tuned local dimming algorithms. Because of them, small, bright details like stars or the moon in a night sky are noticeably dimmed. The TV tries at all costs to maintain deep black, which is understandable, but unfortunately this comes at the expense of HDR’s dynamic range and brilliance.

The color reproduction is worth praising. The new U7S Pro is a QLED design that provides very wide color gamut coverage. Unlike last year’s model (U7Q Pro), this year’s variant is a true QLED, not a solution based on a PFS filter. As a result, color saturation has increased noticeably, and coverage of the most demanding BT.2020 color space has topped 81%.

Sony Bravia 5 was of course tested in the best possible mode, which is the Cinema mode. Right out of the box, it offers the most natural colors, definitely better than anything provided by the "eco" or "dynamic" modes, which are more suitable for a store display than a living room. However, the Cinema mode itself does not guarantee that we can always expect cinematic image quality. In SDR content, we had practically no major complaints – the slightly warm white balance made the scenes take on a somewhat golden tone, but it was nothing that was glaringly obvious. However, the problem arose with HDR materials. Here, the color reproduction simply looked poor. The white balance was severely off – with an excess of blue and a noticeable lack of red. At times, it even resembled the store "super vivid image" mode, where everything is overexposed and artificially boosted.

This state of affairs made managing brightness seem too aggressive as well. The EOTF graph clearly showed that the television had issues with overexposing many scenes right out of the box. And while we know what Sony televisions are usually capable of, it was hard to remain indifferent here – which is why we quickly decided to go for calibration.

We tested the U7S Pro, as we always do, in the best factory-tuned picture mode, Filmmaker Mode. The colors can be judged in two ways. The most disappointing was the profile intended for watching SDR content, i.e. traditional broadcast TV, YouTube, and other less demanding material. The image there was clearly yellowish, which turned out to be a direct consequence of a poorly set white balance. As our charts show, there's a large deficiency in the blue component, which drastically affected the overall color temperature. You can see this clearly on the ColorChecker charts and on the color gamut graphs themselves, where most samples shifted toward yellow. Fortunately, the factory HDR mode performed much better. There, color errors hovered around a Delta E of 3, which is a solid result.

After calibration, the situation changed drastically. We managed to tune the white balance so that entire scenes began to look more natural, and the image gained coherence and elegance. In HDR, we finally got rid of that unwanted blooming effect that had previously ruined some shots. Suddenly, it turned out that the Bravia 5 can extract much more from films than the first contact "straight out of the box" suggested. Yes, if we take a look at the graphs and compare them with the reference patterns, we can see that the start of the EOTF curve slightly deviates from the reference line. However, this is not so much a calibration error as a natural limitation of Mini-LED technology, which cannot be bypassed. Sony, instead of clinging to perfect black, prefers to prioritize the visibility of details – and in practice, it’s hard to disagree with that. We prefer to see the texture of the material on the screen rather than a pitch-black blob that obliterates all nuances.

The calibration itself made a significant difference. After about an hour spent on adjustments, we felt that the picture resembled that from the best cinema halls – of course on a home scale, but with the same sense of quality and refinement. And in such moments, we remember why we love Sony televisions: because once we fine-tune them, they can reward us with an image that captivates for long hours.

We know, however, that Hisense is capable of much more, as previous generations have shown, so we simply couldn't leave the U7S Pro's factory flaws in everyday content as they were. As always in such cases, we had the TV professionally calibrated. The result? The process brought a massive change. After manually correcting the white balance and filling in the missing blue component, the annoying yellow cast vanished as if it had been wiped away. Whites became naturally clean, and skin tones gained a proper, healthy hue. Importantly, the calibration not only tamed the finicky SDR mode but also squeezed the maximum potential out of the panel, reducing average color reproduction errors to levels almost imperceptible to the human eye. The only thing we still have to fault after the whole process is the nature of Mini-LED backlighting and its specific interaction with the HDR signal. Aggressively tuned local dimming algorithms quite strongly interfere with the EOTF luminance curve. As a result, the backlight doesn't always align with the creator's intent — depending on the scene, the curve can run noticeably above or below the reference, which in places disrupts the ideal dynamics of the HDR picture.

Bravia 5 carries within it the genes of Sony, which remain intact – and thank goodness for that, because we are talking about absolutely remarkable digital image processing. There is a reason that for years it has been believed that it is this brand of television that sets the standard for how a screen should handle lower-quality materials. If someone is still watching classic television, old movies, or YouTube in lower resolution, here they get equipment that can turn such content into a surprisingly pleasant experience. On board, we find several tools worth activating. The first of these is "digital noise reduction." Set to a medium level, it works almost flawlessly – smoothing tonal transitions that usually pose the biggest challenge with low-quality materials, while not introducing any artificial artifacts. Importantly, it also does not remove the filmic character, or the natural grain that is an intentional element in many productions. Another advantage of Bravia 5 is the upscaling capabilities of the XR processor. The image presented after scaling is soft yet sharp and clear. The contours of characters are well-defined, and backgrounds retain their structure without excessive artificial sharpening. It’s hard to find a better television for watching lower-quality content – Bravia 5 only confirms why Sony is regarded as the benchmark in this field.

The digital processing of lower-quality signals is top-notch here, thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. Upscaling, the TV's ability to pull lower-resolution content up to 4K, also performs well. We didn't notice any unnatural, sharp contours on screen, and our test image with the model simply looked attractive.

Bravia 5 has a 120 Hz panel, which in itself sounds like an invitation to watch sports, fast matches, or spectacular action movies. However, the real magic begins only when MotionFlow comes into play – Sony's proprietary smoothing technology. Thanks to it, we can adjust the character of the image to our own preferences. The “smoothness” slider allows us to transition from a cinematic vibe with a slight “jitter” of the film frame to an almost theatrical fluidity, where every ball in the game glides across the screen like on a string. The higher the value, the smoother and more fluid it is; the lower – the more cinematic and natural. In the options, we also find an additional setting that Sony has called “clearness.” This is nothing more than the BFI function (which stands for black frame insertion), which aims to improve motion clarity. It sounds great in theory, but in practice, you need to use it with great caution. Why? Because all higher settings cause brightness drops of up to half, and in some cases, there can also be contour doubling. Therefore, if we want to use it, we recommend the lowest possible level – “1” out of the available ten. This way, we gain a little better motion clarity without risking a loss of half the image brightness.

The Hisense U7S Pro uses a panel with a maximum 165 Hz refresh rate at 4K, and in game mode it can even reach 330 Hz at Full HD. However, it's worth remembering that those highest numbers don't matter much in everyday use, because most content still supports at most 120 Hz (for example when playing on a console). Even so, the TV handles motion quite well and performs well for an LCD design.

There's little to fault about the smoothness itself. In the menu you'll find a motion smoothing feature called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. They allow manual adjustment of the smoother, which works well for both movies and sports, effectively improving the raw TV signal.

In the Bravia 5, there is significant progress compared to the X90L model from two years ago. The television offers literally everything that its predecessor had, but this time the issues that could irritate gamers have been fixed. The problems with setting up variable refresh rate (VRR) have disappeared, and there are no longer any issues with configuring HDR content in HGiG mode. In short: we get a device that simply works as it should without any fuss. The Bravia 5 thus has everything one could expect from a modern gaming television – and it could be advertised with the slogan "ready for PS5" without exaggeration. This is a statement we couldn't make about the X90L model. Hats off, Sony!

It's just a shame that in such a relatively high-priced model, a complete set of four HDMI 2.1 ports is missing. In everyday use, this won't be a problem for most people, but if someone has a console, soundbar, and additional equipment connected via HDMI, at some point there will be a need to either choose or juggle cables.

If you plan to connect a console or PC to the U7S Pro, you'll be more than happy – this TV is great for gamers. Hisense spared no expense and put in four HDMI 2.1 ports with full 48 Gbps bandwidth. So you won't have to juggle cables, since every port supports the full feature set. There's automatic low-latency mode (ALLM) and VRR, which works across a wide range from 48 Hz up to a cosmic 330 Hz. Of course that 330 Hz is for now a gimmick for owners of powerful PCs, because consoles are capped at 120 Hz anyway, but it's good to have that headroom for the future. The Game Bar is also really useful while gaming. It's a handy in-game menu where, without leaving the TV's main settings, you can quickly change the picture mode, enable a crosshair in the center of the screen, or even switch to an ultra-wide aspect ratio, which PC sim fans will appreciate. The only downside worth knowing about is the incorrect implementation of HGiG in games. The TV ignores the console's instructions for HDR10 output and keeps forcefully altering the image, trying to "improve" it its own way. Because of that, properly configuring HDR in the console menu (where you set brightness using the logo/checkerboard pattern) is a bit more difficult.