Sony Bravia 3 50' (VA) vs TCL P7L / P79L

Interestingly, in the 50-inch version, the Bravia 3 performs slightly better in terms of brightness than its larger variants. In measurements, it achieved around 370 nits, which still aren't values that can compete with top-end televisions, but enough to speak of a semblance of HDR effect. For some users, this level will be acceptable, while others will view it as typical for SDR content, where spectacular bursts or strong contrasts are not expected. It must be clearly stated that the Bravia 3 is not a television for those who want to extract maximum quality from the most challenging film materials.

However, this does not mean that everything is mediocre. Sony equipped this model with an additional PFS filter, which works similarly to solutions used in QLED televisions. As a result, the coverage of the DCI-P3 color palette increased to over 91 percent. In everyday use, this means livelier, more saturated colors and a more pleasing image texture. Even if strong lighting effects are lacking, movies and series can look significantly more attractive than in its predecessor, the X75WL.

The biggest limitation of the TCL P7L in HDR is simply brightness. The TV doesn't have a large luminance headroom, so strong highlights, sunlight, or small light sources can't clearly "pop" out of the image. As a result, even well-produced HDR material looks fairly restrained and in terms of dynamic range is closer to good SDR than to what brighter models show. That doesn't mean the P7L can't handle HDR at all — the issue is mainly a lack of sufficient backlight power.

Looking at color, the situation is a bit better. The TV covers about 91% of the DCI-P3 gamut and about 68% of the wider BT.2020 color space, so for its price class the color range is quite decent. TCL markets this model as QLED, though the nature of the solution used is closer to a PFS phosphor-based backlight than a classic quantum-dot layer. What matters most to viewers, however, is the result: more saturated colors are available.

We primarily tested the Sony Bravia 3 in movie mode, which immediately proved to be the best choice among the factory settings. It's not a perfect picture, but compared to eco mode, which the TV suggests right out of the box, the difference is clear and positive. In movie mode, one can notice a certain problem: the picture seems too warm, which results from a lack of blue in the white balance. Despite this, in SDR content, the final effect can still be considered quite decent and satisfactory for everyday viewing. Much more serious errors appear in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management, combined with limited color gamut coverage, further exposes the shortcomings of the picture in this mode. All this makes HDR on the Bravia 3 look unconvincing and can spoil the impression left by the quite decent SDR content settings. Fortunately, this is not a hopeless situation. All sorts of errors can be somewhat mitigated, and some can even be completely corrected through professional calibration. That’s why we decided to see how the TV would perform after such adjustments.

In Film mode the TCL P7L performs fairly well without major adjustments, especially with typical SDR material. The white balance is relatively even, although as brightness increases there is a slight rise in red and blue and a bit of a shortage of green. This does not produce a strongly noticeable tint and most colors remain close to their reference points. The ColorChecker confirms this, with a large portion of errors falling below a level that would notably bother viewers during normal watching. We have more concerns about the gamma response. In the darkest parts of the image the TV runs it noticeably above the reference, so some shadow detail can be a little too dimmed. The curve then settles and for much of the range it is close to the intended target. As a result SDR generally looks natural, but in dark scenes the P7L can lose some subtlety. In HDR the factory setting is less precise. As brightness increases an excess of blue becomes more pronounced, making the image look cooler than it should. The number of larger color deviations also grows, particularly in brighter hues. The EOTF curve itself is handled fairly conservatively, with the TV showing the image darker than the reference over a large portion of the range. For a budget model, however, the factory Film mode settings are not bad.

The calibration allowed us to extract significantly more from the Bravia 3 than we could have expected at the beginning. Most importantly, we managed to address the deficiency of blue, which previously caused a noticeable warming of the image. After a slight adjustment in the white balance, most of the errors in the Color Checker measurements for SDR content practically disappeared. The shades of white gained naturalness, and the brightness management in gamma stabilized to a level nearly ideal, not exceeding the threshold of human eye perception. One can therefore confidently say that in SDR content, after a few adjustments in settings, the Bravia 3 performs really impressively. Much worse, though still definitely better than before calibration, is its performance with HDR content. The white balance has been brought under control, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which is immediately noticeable. Color-wise, the effect is also improved, although far from perfect – many errors still exceed four, or even five delta E units, meaning they remain visible to the human eye. It was already clear that the Bravia 3 is not a television designed to impress with HDR quality. Nevertheless, it is gratifying that in SDR content, after calibration, the image can look truly great, and in this category, the television surprised us positively.

After calibration, the TCL P7L can deliver a really pleasant picture, especially with classic SDR material. We managed to very effectively even out the white balance, and the gamma curve now tracks close to the target value of 2.4. You can also see this in the color measurements, as most errors dropped noticeably, and in everyday viewing it's hard to find any strongly visible inaccuracies. Movies, series, YouTube, or regular TV therefore look more natural, without unnecessary warming or a cool cast. For a model in this price range, the result in SDR is really very good.

With HDR the situation gets more complicated. Calibration helped improve the white balance and tidy up some deviations, but here the panel's limitations become increasingly apparent. The P7L has relatively low brightness and can't maintain appropriate luminance for more saturated colors, so some errors remain even after careful tuning. In other words, settings can improve how the TV interprets the signal, but they can't overcome its physical capabilities. That's why calibration makes the most sense for this model primarily with SDR.

Bravia 3 brings something more to the Sony TV family than just a common name. It stands out primarily for its ability to enhance the quality of weaker materials thanks to the processor used. Of course, we won't find the advanced XR chip known from more expensive models here, but still, it must be admitted that the image at lower resolutions looked surprisingly good. The upscaling worked effectively, and most parts of the screen were free from the typical excessive edge jaggedness found in budget constructions. The feature that improves the fluidity of tonal transitions is also noteworthy. In the high setting, it works really well, effectively masking gradation imperfections without significant loss of detail. It does happen that the algorithm overly smooths elements that should remain sharp - for example, faces - however, in general, the effect is beneficial. The best results were achieved precisely at the highest setting, and this option could be recommended to people watching lower quality content.

In this regard the TCL P7L performs surprisingly well, especially for such an inexpensive TV. The tonal transition smoothing feature, which in many budget models does little or almost nothing, actually manages to improve the picture here. It doesn't remove all banding completely, but it can noticeably reduce posterization and make trickier gradients look more natural. At this price point that's a genuinely pleasant surprise.

Upscaling itself also performs well. Lower-resolution material is scaled correctly, without excessive sharpening or adding artificial outlines around objects. Of course the P7L won't turn a very poor source into 4K-quality footage, but for regular TV the result is simply solid. For a model in this class there is little to criticize.

The fluidity of motion has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has added something that may appeal to those who are more sensitive to the way images are displayed. We are talking about the proprietary motion smoother, Motion Flow, which gives users a lot of adjustment options. Thanks to it, the image can become smoother, almost theatrical, or you can stick with a more cinematic style characterized by the jaggedness that many people simply associate with the filmic atmosphere. These features work for content with lower frame rates, such as movies and series recorded at 24 or 30 frames per second, which are the materials we encounter every day. This is where the motion smoother proves to be one of the most important features in everyday use of the television, and here the Bravia 3 performs really well.

The TCL P7L uses a panel with a native 60 Hz refresh rate at 4K resolution, and that's how it should be treated in everyday use. For movies the TV mainly offers frame interpolation, so it can smooth motion and reduce the typical judder, but it does not deliver the smoothness of true 120 Hz panels.

Bravia 3 is not equipment for e-sports players or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports closes the topic before it even gets a chance to develop. This is a television for a casual gamer who will play FIFA or racing games after work, not for someone who measures every frame in a spreadsheet. Nevertheless, Sony has added a few nice extras to make it feel less bare. ALLM works as it should, automatically switching the television to game mode (low latency). There's even a simple Game Bar that is clear. However, the biggest curiosity here is the PlayStation Portal app. Thanks to it, you can launch games from PS5 wirelessly and see them immediately on the television screen. It sounds great, but it only takes a few minutes to feel significant lag. In our opinion, it's more of a showcase of capabilities than something you can reliably use every day. If someone really wants to play, it's better to connect the console with an HDMI cable and forget about wireless issues.

For such an inexpensive TV, the P7L has quite a lot to offer gamers. It has ALLM, VRR, Dolby Vision for gaming, and TCL adds its Game Bar, which lets you quickly view key information or change some settings without leaving the game. Not everything is perfect, though, because HGiG doesn't work here as it should, but at this price point it's hard to complain much about the feature set. The most interesting thing starts when you give up on 4K. At that resolution the TV runs at a maximum of 60 Hz, but at 1440p and 1080p it can already display at 120 Hz. And that's not just a spec-sheet curiosity. In fast-paced games that support that frame rate you can really notice the difference in smoothness, so if you care more about smoother motion than maximum image sharpness, that mode can make a lot of sense. Of course that doesn't make the P7L a true 120 Hz TV. Even so, it's precisely those extra modes that make the P7L perform really well for gaming.