Sony A95L vs Hisense U7S Pro

Sony A95L offers an incredible HDR effect, achieving an impressive brightness level of 1500 nits in scenes such as those from Life of Pi or Sicario 2. These results are truly remarkable – the bright elements in these films practically come to life on the screen, providing the viewer with immersive visual experiences. The only thing to note is minor issues with maintaining brightness in the scene from The Meg, where the entire scene is flooded with light. However, this is a natural effect related to OLED technology. The wide coverage of the BT.2020 color palette at 89% is also a significant advantage, placing A95L Sony among the top TVs in terms of color reproduction. All of this is made possible by the QD-OLED panel from Samsung Displays.

Let’s start by saying that the U7S Pro is an impressively bright television – in calibrated mode, our measuring equipment indicated a staggering 2200 nits of peak brightness! This is an impressive result, considering that this model is positioned as mid-range.

However, as we know, peak brightness on test patterns is one thing, and actual movie scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. While in the most demanding moments the television can still exceed the 1000 nit barrier – which is still a great result, perfectly fitting the mastering standards of most HDR films – the truly challenging aspect turns out to be the aggressively tuned local dimming algorithms. Because of them, small, bright details, such as stars or the moon in the night sky, are noticeably dimmed. The television tries at all costs to maintain deep black levels, which is of course understandable, but unfortunately, this comes at the cost of dynamics and the brilliance of the HDR effect itself.

The color reproduction is worth praising. The new U7S Pro is a QLED construction that provides very wide color gamut coverage. Unlike last year's model (U7Q Pro), this year's variant is now a “true” QLED, rather than a solution based on a PFS filter. As a result, color saturation has noticeably increased, and coverage of the most demanding BT.2020 space has exceeded the 81% barrier.

The best factory mode in terms of color reproduction in Sony A95L is IMAX Enhanced. This is a mode that, at first glance, seems to be well calibrated; however, upon closer examination, several areas requiring improvement can be noticed. First and foremost, the white balance for both SDR and 4K HDR content is skewed with excessive blue and red color, leading to a subtle pink tint, particularly noticeable on neutral tones. As a result, skin tones are inaccurate, affecting the realism of the displayed image. This is clearly visible in the comparison photo below. Additionally, the Colour Checker test confirms the presence of these errors—color samples often deviate from their reference values, indicating some inaccuracies in the factory color reproduction of A95L Sony. The maximum deltaE error values reach up to 5.8, which is a clear indication that colors are not always reproduced as precisely as they should be.

Regarding brightness characteristics, the gamma for HD/SDR content is generally quite correct, maintaining an appropriate balance between brightness and contrast. Unfortunately, there is a significant jump at the end of the graph, leading to a strong brightening of the image when the screen is fully flooded with white. This can make scenes with very bright backgrounds, such as snowy landscapes or intense daylight, appear overly vivid and lose detail. In the case of HDR content, the EOTF curve, which is responsible for controlling luminance, is slightly boosted compared to the reference values. This, in turn, causes the image to be somewhat brighter than it should be, which may affect the perception of more subtle details in the darker areas of the frame.

We tested the U7S Pro model – as always – in the best factory-tuned picture mode, which is Filmmaker Mode. We can evaluate the displayed colors in two ways. The most disappointing was the profile intended for watching SDR content, such as traditional television, YouTube, and other less demanding materials. The picture was clearly too yellow, which turned out to be a direct consequence of a poorly set white balance. As our graphs show, there is a huge deficiency of the blue component here, which drastically affected the overall color temperature. This is clearly evident on the ColorChecker charts and the graphs of the color palette itself, where most samples veered toward yellow. Fortunately, the factory HDR mode performed significantly better – there, the color errors hovered around a Delta E value of 3, which is already a really solid result.

Sony A95L offers excellent tools for professional screen calibration, allowing you to maximize the capabilities of the IMAX Enhanced mode. We used them to bring the image to a level that will satisfy even the most demanding viewers. After calibration, the white balance for both 4K HDR and SDR content looks simply great – almost perfect. The Colour Checker test confirmed that deltaE errors do not exceed a value of "2", which means that color reproduction is extremely accurate, and any deviations are practically imperceptible to the human eye.

Calibration also brought a significant improvement in terms of brightness – gamma is now perfectly balanced, eliminating the previous issue of excessively brightening scenes with very bright backgrounds. As a result, even the most vibrant moments, such as snowy landscapes or intense daytime scenes, appear natural, without the effect of clipping. The EOTF curve, which is responsible for controlling luminance in HDR content, has also been improved – it now reaches a reference level, both in synthetic tests and in practical movie watching.

As a result of the calibration, A95L Sony offers excellent experiences, whether you're watching material from regular television or your favorite movies. Every detail is reproduced exactly as the creators intended – without unnecessary brightening, with perfectly rendered colors and appropriate depth. This shows that this television, after professional tuning, is capable of competing with the best screens on the market, offering an image that truly impresses.

However, we know that the Hisense company can do much more – as previous generations have proven – which is why we simply couldn't leave the factory flaws of the U7S Pro model in everyday content. As always in such cases, we subjected the television to professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and compensating for the deficiencies in the blue component, the annoying yellow tint disappeared like magic. The white became naturally pure, and skin tones gained the proper, healthy hue. Importantly, the calibration not only tamed the capricious SDR mode but also allowed us to squeeze the maximum from the panel's potential, reducing the average color reproduction errors to values almost imperceptible to the human eye. The only thing we have to nitpick after the entire process is the very nature of the Mini-LED backlighting and its specific cooperation with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlighting does not always work perfectly with the creator's intent – depending on the scene being viewed, the curve can noticeably run either above or below the reference, which at times disrupts the perfect dynamics of HDR image.

The tonal transition smoothing function in Sony A95L works really well and is worth noting. We recommend setting it to the "Medium" level because at this value, you achieve an ideal compromise – there are no artifacts, and the image looks extremely natural and pleasant to the eye. This allows for smooth transitions between different shades while maintaining scene detail, which further enhances viewing comfort.

As for upscaling, you can see the full power of the XR processor here. Sony A95L handled our test material featuring a model excellently – the image is exceptionally clear, there are no excessive jagged edges, and the details in the background are perfectly preserved. The XR processor effectively improves low resolution, providing very good results that allow you to enjoy content in almost high quality, even if its source is not ideal.

The digital processing of lower quality signals is at a very high level here, thanks to the MediaTek Pentonic 800 processor utilized in the U7S Pro. The upscaling itself, which is the TV's ability to enhance lower resolution signals to 4K, is also performing well. We did not notice any unnatural, sharp edges on the screen, and our test image with the model looked simply attractive.

Sony A95L is a TV that should satisfy both gamers and movie lovers. When it comes to watching movies, this model is equipped with Motionflow technology, which allows precise adjustment of whether we want the image to be more "framey," like in traditional cinema, or exceptionally smooth, like in cinema TVs. The "Smoothness" slider allows you to regulate the level of smoothness – from subtle changes to a more noticeable effect, while the "Clearness" slider is responsible for reducing flicker and artifacts, helping to achieve more natural and clearer motion. Regarding gaming and watching sports, the A95L Sony television offers a refresh rate of 120 Hz, making every dynamic action look incredibly smooth. Gamers will appreciate the lack of blur, while sports fans will see every movement in full sharpness. Overall, the TV performs great – both with fast-paced gaming and emotionally charged movie sequences.

The Hisense U7S Pro features a panel with a maximum refresh rate of 165 Hz in 4K, and in game mode, it can reach up to 330 Hz at Full HD resolution. However, it's important to note that these highest numbers have little significance in everyday use, as most content supports a maximum of 120 Hz (e.g., while gaming on a console). Nevertheless, the TV handles motion quite well and performs really decently for an LCD construction.

There's hardly anything to complain about regarding fluidity. In the menu, we find a motion smoothness enhancer called "Motion Enhancement," which hides two sliders: blur reduction and judder reduction. They allow for manual configuration of the smoothness enhancer, which works well for both movies and sports, effectively improving the raw television signal.

Sony A95L is a television that will truly satisfy gamers, thanks to several key features that set it apart from the competition. First of all, a 120 Hz refresh rate – this is something that anyone who loves fast action games, racing, or dynamic shooters will appreciate. This ensures exceptionally smooth visuals, making gameplay more satisfying without annoying stutters. The A95L Sony also has an ALLM (Auto Low Latency Mode) feature that automatically activates low latency mode when we start up a console. What does this mean? Above all, faster on-screen responses, which is invaluable in games where every second counts. Additionally, there’s VRR (Variable Refresh Rate), which adjusts the refresh rate to match the frame rate generated by the console. The result? No tearing, and everything looks smooth and consistent – even with fluctuating FPS.

It’s worth mentioning the support for Dolby Vision with low input lag in games – something we don’t often encounter in televisions, yet it’s included here. This makes the visuals in HDR-enabled games incredibly vibrant, with rich colors and excellent contrast. Both the brightest and the darkest details are visible, making everything look just as the game developers intended. And let’s not forget the "Game Bar" – a small but very practical feature. It gives us quick access to all the important gaming settings, such as VRR and latency information. There’s no need to interrupt gameplay to adjust settings – everything is at hand.

However, it is important to remember that the A95L offers only two HDMI 2.1 ports with full bandwidth, one of which is designated for eARC. This may pose a limitation if we plan to connect multiple devices – for example, a next-gen console and a soundbar simultaneously. In such cases, the eARC occupying one of those ports may be somewhat troublesome, blocking the ability to connect a second console.

If you plan to connect a console or PC to the U7S Pro, you will be more than satisfied – this television is excellent equipment for gamers. Hisense didn't spare any expense and included 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. You won't need to juggle cables, as each port will handle the full package of features. We have an automatic game mode (ALLM) and VRR, which works over a wide range from 48 Hz to a cosmic 330 Hz. Of course, those 330 Hz are currently just a gimmick for owners of powerful PCs, as consoles will still be limited to 120 Hz, but it's good to have that reserve for the future. The Game Bar also works very well during gaming. It's a handy menu bar for gamers, where you can quickly change the picture mode, turn on a crosshair in the center of the screen, and even change the aspect ratio to ultra-wide without going into the main settings of the television, which PC simulator fans will appreciate. The only downside worth noting is the incorrect implementation of the HGiG format in games. This means that the television ignores the instructions from the console regarding the image generated in HDR10 and constantly meddles with the image it produces, trying to "enhance" it in its own way. Because of this, the correct configuration of HDR in the console menu (where brightness is set on the logo/checkerboard) is somewhat complicated.