Sony A95L vs Hisense E7Q PRO / E79Q PRO

Sony A95L offers an incredible HDR effect, achieving an impressive brightness level of 1500 nits in scenes such as those from Life of Pi or Sicario 2. These results are truly remarkable – the bright elements in these films practically come to life on the screen, providing the viewer with immersive visual experiences. The only thing to note is minor issues with maintaining brightness in the scene from The Meg, where the entire scene is flooded with light. However, this is a natural effect related to OLED technology. The wide coverage of the BT.2020 color palette at 89% is also a significant advantage, placing A95L Sony among the top TVs in terms of color reproduction. All of this is made possible by the QD-OLED panel from Samsung Displays.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

The best factory mode in terms of color reproduction in Sony A95L is IMAX Enhanced. This is a mode that, at first glance, seems to be well calibrated; however, upon closer examination, several areas requiring improvement can be noticed. First and foremost, the white balance for both SDR and 4K HDR content is skewed with excessive blue and red color, leading to a subtle pink tint, particularly noticeable on neutral tones. As a result, skin tones are inaccurate, affecting the realism of the displayed image. This is clearly visible in the comparison photo below. Additionally, the Colour Checker test confirms the presence of these errors—color samples often deviate from their reference values, indicating some inaccuracies in the factory color reproduction of A95L Sony. The maximum deltaE error values reach up to 5.8, which is a clear indication that colors are not always reproduced as precisely as they should be.

Regarding brightness characteristics, the gamma for HD/SDR content is generally quite correct, maintaining an appropriate balance between brightness and contrast. Unfortunately, there is a significant jump at the end of the graph, leading to a strong brightening of the image when the screen is fully flooded with white. This can make scenes with very bright backgrounds, such as snowy landscapes or intense daylight, appear overly vivid and lose detail. In the case of HDR content, the EOTF curve, which is responsible for controlling luminance, is slightly boosted compared to the reference values. This, in turn, causes the image to be somewhat brighter than it should be, which may affect the perception of more subtle details in the darker areas of the frame.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

Sony A95L offers excellent tools for professional screen calibration, allowing you to maximize the capabilities of the IMAX Enhanced mode. We used them to bring the image to a level that will satisfy even the most demanding viewers. After calibration, the white balance for both 4K HDR and SDR content looks simply great – almost perfect. The Colour Checker test confirmed that deltaE errors do not exceed a value of "2", which means that color reproduction is extremely accurate, and any deviations are practically imperceptible to the human eye.

Calibration also brought a significant improvement in terms of brightness – gamma is now perfectly balanced, eliminating the previous issue of excessively brightening scenes with very bright backgrounds. As a result, even the most vibrant moments, such as snowy landscapes or intense daytime scenes, appear natural, without the effect of clipping. The EOTF curve, which is responsible for controlling luminance in HDR content, has also been improved – it now reaches a reference level, both in synthetic tests and in practical movie watching.

As a result of the calibration, A95L Sony offers excellent experiences, whether you're watching material from regular television or your favorite movies. Every detail is reproduced exactly as the creators intended – without unnecessary brightening, with perfectly rendered colors and appropriate depth. This shows that this television, after professional tuning, is capable of competing with the best screens on the market, offering an image that truly impresses.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

The tonal transition smoothing function in Sony A95L works really well and is worth noting. We recommend setting it to the "Medium" level because at this value, you achieve an ideal compromise – there are no artifacts, and the image looks extremely natural and pleasant to the eye. This allows for smooth transitions between different shades while maintaining scene detail, which further enhances viewing comfort.

As for upscaling, you can see the full power of the XR processor here. Sony A95L handled our test material featuring a model excellently – the image is exceptionally clear, there are no excessive jagged edges, and the details in the background are perfectly preserved. The XR processor effectively improves low resolution, providing very good results that allow you to enjoy content in almost high quality, even if its source is not ideal.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

Sony A95L is a TV that should satisfy both gamers and movie lovers. When it comes to watching movies, this model is equipped with Motionflow technology, which allows precise adjustment of whether we want the image to be more "framey," like in traditional cinema, or exceptionally smooth, like in cinema TVs. The "Smoothness" slider allows you to regulate the level of smoothness – from subtle changes to a more noticeable effect, while the "Clearness" slider is responsible for reducing flicker and artifacts, helping to achieve more natural and clearer motion. Regarding gaming and watching sports, the A95L Sony television offers a refresh rate of 120 Hz, making every dynamic action look incredibly smooth. Gamers will appreciate the lack of blur, while sports fans will see every movement in full sharpness. Overall, the TV performs great – both with fast-paced gaming and emotionally charged movie sequences.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Sony A95L is a television that will truly satisfy gamers, thanks to several key features that set it apart from the competition. First of all, a 120 Hz refresh rate – this is something that anyone who loves fast action games, racing, or dynamic shooters will appreciate. This ensures exceptionally smooth visuals, making gameplay more satisfying without annoying stutters. The A95L Sony also has an ALLM (Auto Low Latency Mode) feature that automatically activates low latency mode when we start up a console. What does this mean? Above all, faster on-screen responses, which is invaluable in games where every second counts. Additionally, there’s VRR (Variable Refresh Rate), which adjusts the refresh rate to match the frame rate generated by the console. The result? No tearing, and everything looks smooth and consistent – even with fluctuating FPS.

It’s worth mentioning the support for Dolby Vision with low input lag in games – something we don’t often encounter in televisions, yet it’s included here. This makes the visuals in HDR-enabled games incredibly vibrant, with rich colors and excellent contrast. Both the brightest and the darkest details are visible, making everything look just as the game developers intended. And let’s not forget the "Game Bar" – a small but very practical feature. It gives us quick access to all the important gaming settings, such as VRR and latency information. There’s no need to interrupt gameplay to adjust settings – everything is at hand.

However, it is important to remember that the A95L offers only two HDMI 2.1 ports with full bandwidth, one of which is designated for eARC. This may pose a limitation if we plan to connect multiple devices – for example, a next-gen console and a soundbar simultaneously. In such cases, the eARC occupying one of those ports may be somewhat troublesome, blocking the ability to connect a second console.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.