Sharp FQ8 vs Hisense U7S / U77SE

The Sharp FQ8 achieves a maximum brightness of over 450 nits, which is commendable for its price range. While this level might not be groundbreaking, it places the television among the better-performing models in its class. At this brightness, the image appears vivid and detailed, and the HDR metadata functions effectively, offering a more immersive viewing experience compared to dimmer devices.

The television supports the advanced Dolby Vision HDR format, enhancing the depth and richness of the content. It also includes Dolby Vision IQ, which adjusts the image's brightness and colours based on ambient lighting. However, the implementation of this feature on the Sharp FQ8 is suboptimal, introducing artificial brightening and noticeable distortions. For this reason, it is advisable to disable Dolby Vision IQ for the most accurate picture quality.

With quantum dot technology, the television achieves a colour gamut coverage of approximately 94%, resulting in vibrant and realistic colours. This combination of features ensures the Sharp FQ8 delivers an engaging and detailed visual experience, even with some limitations.

The Hisense U7S has considerable HDR potential, but it can't use it in every scene. On a test pattern it reaches around 1,100 nits, so the backlight itself is very strong. In our brighter film scenes we measured about 640 to 745 nits. That's still enough for the sun or bright highlights to have a noticeable glow and to show an advantage over SDR material. When the TV needs to illuminate a larger portion of the image, it does quite well.

The problem appears with small lights on a dark background. Each of the 192 zones covers an area much larger than a tiny point on the screen. If the TV were to strongly light such a zone, it would also brighten the surrounding area along with the light. Hisense tries to avoid that and dims the entire zone. Black levels therefore look better, but a small bright object that should draw the eye also loses intensity. That's why in two tougher scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small lights are noticeably muted. The U7S therefore prioritizes maintaining deep blacks, even at the expense of bright details. With this number of zones that's an understandable compromise, but it's worth remembering — the 1,100-nit peak tells us about the backlight's capability, not how brightly the TV will render every element of a film.

Colors

Hisense calls the U7S ULED, but that's a marketing name; the wider color gamut here comes from a PFS phosphor backlight. In our measurements the TV covered about 91% of DCI-P3 and 71% of BT.2020. Those are good results, although it falls short of the best screens on the market. The biggest shortfall is in green — the TV doesn't even reach the DCI-P3 target there, so the most saturated shades will be less intense than they should be. Most colors in HDR films and series, however, still look suitably rich. A positive is the repeatability of the results. Gamut coverage on test patterns and in film scenes is practically identical.

The Sharp FQ8 was evaluated for colour reproduction in its movie mode, which provides the best default settings for achieving realistic visuals. While it performs adequately, certain issues impact the overall image quality. Tests on HD content revealed significant white balance problems, with a marked dominance of red. This is evident in the colour graph, where the red line noticeably rises above the others, and in practical tests, such as a movie scene featuring a child, where the image appears overly warm and unnaturally red. Similar issues persist with 4K HDR content, where an excessive red tint detracts from the accuracy of colour reproduction, an important consideration for viewers prioritising faithful visuals.

For SDR contrast, the gamma graph displayed an unusual anomaly at the start, highlighting reproduction issues. The remainder of the gamma curve lies below the reference line, indicating suboptimal brightness and contrast levels for standard content. In 4K HDR, the EOTF curve also deviates significantly, suggesting inconsistencies in brightness reproduction. These fluctuations can result in less enjoyable viewing experiences for HDR content, particularly in scenes requiring precise light and dark balance.

The out-of-the-box colors on the Hisense U7S are decent, but there are a few things to improve. In SDR there's a red bias in the white balance, which makes the image too warm and in places slightly pink. You can notice this on faces and on bright, neutral surfaces. Gamma also runs below the reference, so the TV brightens the image, especially in darker areas. That makes shadow details easier to see, but the scene loses some of its depth.

In HDR the white balance is a bit more even, but not completely neutral; midtones lack blue, and the brightest areas lack red. A bigger problem is how brightness is reproduced. The EOTF curve shows that a large portion of midtones is being brightened, so the image looks brighter than the source material intends. Color Checker measurements also perform worse than in SDR: many errors are around 3 to 4, and individual ones reach as high as 8. Colors can therefore look attractive, but they are not always faithful to what we should be seeing. There's room for improvement, and we'll check how much can be corrected with calibration.

After calibration, the Sharp FQ8 shows notable improvements in its performance for SDR content. The white balance has been significantly refined, with all lines approaching the reference line. While the lines are not perfectly straight, the results are impressive for a TV in this price range. This adjustment enhances the naturalness and accuracy of colours, contributing to a more enjoyable visual experience. However, the gamma chart still displays the peculiar jump at the start, though the remaining line now aligns much closer to the expected outcome.

For HDR content, the white balance also sees meaningful improvements compared to the pre-calibration state, although it doesn’t perform as well as in SDR mode. This refinement results in more consistent and visually appealing colours, despite some remaining imperfections. On the downside, the EOTF chart reveals limited progress in contrast due to the lack of control over dynamic tone mapping settings, which hampers uniform brightness representation in HDR.

Despite these limitations, the calibration significantly elevates the Sharp FQ8, particularly in SDR mode. The improved white balance and colour reproduction deliver a more natural and pleasant viewing experience. While HDR content still leaves room for improvement, the TV achieves a respectable level of performance, solidifying its position as a strong contender in its price range.

Calibration of the Hisense U7S helped most with SDR content. We managed to even out the white balance, so the previous warm cast is gone and whites and grays look neutral. Gamma is also now very close to the reference, and the TV no longer brightens the image unnecessarily, so darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors fall below 2. That yields a really well-calibrated picture for regular TV and SDR movies. It didn't go as smoothly in HDR. The TV lacks an effective way to correct the EOTF curve, so Hisense still interprets the content's brightness a bit on its own. It brightens parts of the image and can dim the brightest elements depending on the scene and the local dimming behavior. Calibration couldn't eliminate this. It shows up in the Color Checker results as well, where many errors remain around 3–4 and individual ones exceed 7. So in SDR the result is very good, but in HDR we have to accept that the TV adds its own interpretation of brightness to the image.

The Sharp FQ8 performs adequately with its 10-bit colour reproduction feature, providing smooth transitions between grey shades in the light bulb photo. For optimal results, setting it to medium is recommended, as it avoids issues like grain smoothing or blurring key elements. The "low" setting also yields good results without introducing unwanted visual artefacts.

In terms of upscaling, the Sharp FQ8 TV handles video without overscan, making full use of the screen. The jagged edges of branches are noticeable, but the edges of trousers appear without any clear jaggedness, contributing positively to the overall image quality. Additionally, the TV's AI Super Resolution feature enhances clarity by artificially sharpening jagged elements, further improving the viewing experience.

The handling of lower-quality material on the Hisense U7S is fairly mediocre. The Pentonic 700 chipset used here doesn't cope well with the effects of heavy compression. The menu includes a "Smooth & Gradient" picture option, but its performance leaves much to be desired. At the low setting it's hard to notice any improvement in tonal transitions, although at least the image isn't degraded. The medium and high settings still don't remove visible banding between shades and begin to smear details; in our test clips even parts of characters' faces disappeared. Interestingly, film grain remains untouched at every level. If you use this feature, we'd stick with the low setting. Its current behavior needs refinement, but that's mainly down to the processor used. Upscaling to 4K performs much better. Lower-resolution footage gains clarity, edges are well reconstructed, and fine elements look crisp. That doesn't mean it can recover details that weren't in the recording, but the TV makes good use of what it gets from the source. Another plus is that it doesn't crop the image edges, even with an SD signal.

The Sharp FQ8 features a 120 Hz panel, able to support playback at 144 Hz when connected to a PC, which should theoretically provide smooth motion rendering. The TV includes features designed to enhance film fluidity and reduce motion blur, crucial for more dynamic content. However, in the absence of Black Frame Insertion (BFI) technology, the panel's average response time leads to less-than-ideal results. This results in slight motion blur, which may be particularly noticeable when watching sports or during intense gaming sessions.

Motion handling on the Hisense U7S is pretty good thanks to the 144 Hz refresh rate. For movies we also have a motion smoothing feature that lets you adjust judder and blur reduction. You can therefore keep a more cinematic motion or increase smoothness if abrupt camera shifts bother you. In sports and games the high refresh rate is also useful, but unfortunately it doesn't solve this panel's biggest problem.

The culprit is pixel response time. Fast-moving objects leave long, noticeable trails, as our UFO test shows. It's worst on dark backgrounds, where the trail behind the object is especially pronounced. So motion can be smooth, but the moving object itself loses sharpness, and that difference on the U7S is fairly easy to notice.

The Sharp FQ8 offers several features that cater to gamers, enhancing the overall gaming experience. Firstly, the television is equipped with HDMI 2.1, which brings several advantages. ALLM (Auto Low Latency Mode) automatically switches the TV to a low-latency mode when a gaming device is detected. VRR (Variable Refresh Rate) helps reduce screen stuttering by adjusting the screen’s refresh rate to match the number of frames generated by the console or PC, providing smoother gameplay, especially in dynamic games. Additionally, the TV supports G-Sync, which synchronises the image with the graphics card, preventing stuttering and screen tearing.

Despite these advantages, the FQ8 has some limitations. The lack of support for HGiG (HDR Gaming Interest Group) means the TV does not optimise the dynamic range for HDR games. Furthermore, while Dolby Vision mode can improve picture quality in supported games, it suffers from very high input lag.

The Hisense U7S has a lot to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz at Full HD, 1440p, and 4K, so modern consoles’ capabilities are well used. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a wide choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate does not eliminate. VRR and ALLM are also present. The first helps prevent tearing when frame rates in a game change. The second automatically switches the TV into game mode, so you don’t have to dig through the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision, including at 120 Hz. Importantly, this format does not introduce significant input lag here. The Game Bar also looks very good. It’s easy to read, visually appealing, and lets you quickly check what signal the TV is receiving. There are also handy gaming settings at your fingertips, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the entire menu.

Our biggest complaints concern HGiG. Hisense continues to do its own tone mapping, which makes setting HDR on the console confusing. You adjust a checkerboard test pattern and the TV continuously adapts how it looks. As a result, the moment the pattern disappears does not correctly indicate the screen’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR peak brightness on the console to about 900 to 1000 nits, rather than relying on the configurator.