Samsung The Frame Pro vs Hisense U7S Pro

Direct comparison

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Samsung The Frame Pro
$3 197

The Frame Pro / LS03FW

U7S PRO / U77S PRO

Info

Available screen sizes: 65”75”85”

Available screen sizes: 55”65”75”85”100”

Panel type: LCD VA

Resolution: 3840x2160

System: Tizen

Model year: 2025

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Panel type: LCD VA

Resolution: 3840x2160

System: VIDAA

Model year: 2026

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Overall rating

7.3

7.7

  • Movies and series in UHD quality

    6.8

    7.3

  • Classic TV, YouTube

    6.6

    7.1

  • Sports broadcasts (TV and apps)

    6.8

    6.8

  • Gaming on console

    8.6

    8.3

  • TV as a computer monitor

    8.4

    8.4

  • Watching in bright light

    7.0

    8.1

  • Utility functions

    7.7

    9.4

  • Apps

    9.3

    7.7

  • Sound quality

    6.4

    7.8

Advantages

  • Premium design – symmetrical frame, interchangeable frame customization, true image effect on the wall

  • Wireless One Connect module – no visible cables by the TV, easier space arrangement

  • Matte screen coating – no reflections even in bright rooms

  • High brightness ratio – up to 900 nits

  • Wide color gamut – QLED

  • Smooth tonal transitions, practically no banding

  • High motion fluidity – 144 Hz panel

  • Gaming features – VRR, ALLM, 144 Hz, Game Bar, low input lag (wired)

  • Tizen system – fast, intuitive, with a full suite of applications and support for AirPlay and voice assistant

  • Art Store – unique feature, TV as a digital picture frame

  • Mount included

  • Very high brightness: Over 2200 nits in HDR

  • Good black levels and contrast: VA panel (65") + 960 Mini-LED zones

  • QLED: Wide color gamut coverage

  • Outstanding upscaling: Very good processing of weaker signals

  • Ideal for a bright living room: High brightness + matte panel

  • Rich format support: Dolby Vision, HDR10+, Dolby Atmos, DTS:X

  • Powerful gaming features: 4x HDMI 2.1 (48 Gbps), up to 330 Hz, low input lag, Game Bar

  • Above-average sound: Built-in subwoofer + Devialet tuning

  • Remote control: Solar panel, USB-C, backlight, numeric keypad

  • Recording programs to USB

Disadvantages

No like
  • It's hard to call it a true Mini-LED – edge lighting

  • Poor viewing angles (they could be better for improved wall image quality)

  • No HGiG* feature

  • Flat sound, little bass. A soundbar will definitely come in handy

  • Issues with font legibility and significant lag (input lag) when using the wireless One Connect module.

*The HGiG feature disappeared with the latest TV update. We are monitoring the situation, and if anything changes in this regard, we will let you know.

  • No support for HGiG format (consoles)

  • App deficiencies: Limited availability of some apps in HomeOS / VIDAA system

  • Poor image at an angle: additionally, the matte screen loses its ability to suppress reflections

Our verdict

Samsung The Frame Pro 2025 is a television that brings a breath of freshness to the lifestyle model segment. Its design takes center stage – a symmetrical frame, the ability to easily change decorative frames, and above all, the image effect on the wall thanks to the matte coating and special mount. In everyday use, it makes a great impression, and the Art Store feature combined with the high brightness of the screen means that the television works well not only as a display for movies and series but also as a decorative element in interior design. It is also hard not to appreciate the gadget-like addition of the wireless One Connect module – the ability to hide the box with ports anywhere in the living room provides significant design flexibility. In terms of image quality, The Frame Pro holds up quite well. Brightness levels of up to 900 nits in peak scenes allow for enjoyment of HDR effects even in brightly lit rooms, while the VA panel ensures stable and solid contrast. On the other hand, there are quite a few question marks. First and foremost – the naming. The designation "Pro" and the Mini-LED suffix suggest that we are dealing with an advanced local dimming system. However, in the 65-inch variant, we counted only 24 zones, all located at the bottom edge of the screen. You probably already know the effect after reading this review. Black levels and contrast are acceptable, but far from what Mini-LED televisions with full, dense backlighting provide. The issue of the wireless module also raises mixed feelings. While it indeed performs decently for connecting an amplifier or decoder, gamers and PC users will quickly discover that direct connection to the television via MICRO-HDMI is a necessity. Otherwise, they must contend with high input lag and worse font readability. Therefore, it is difficult to truly call The Frame Pro "Pro" in a strictly technological sense – it would be more appropriate to say it's "Frame Plus." A great lifestyle television, polished and visually striking, that will successfully fit into a bright, modern living room, but at the same time, it does not reach the level of quality we could expect from a product labeled as Mini-LED. It is a device that will delight with its design and additional features but will leave a slight sense of disappointment for those who expected a true breakthrough in image quality.

The Hisense U7S Pro is undoubtedly a successful model, but it is designed for specific tasks. Its absolute domain is bright, sunlit living rooms. Thanks to its powerful brightness (over 2200 nits in HDR) and matte panel, during the day you can expect a comfortable image – without squinting and fighting glare. This great performance during the day is paired with rich features. We get excellent upscaling for lower-quality content (e.g., traditional television), a fantastic remote, and sound fine-tuned by Devialet. Importantly, this bright screen has also maximized features for gamers. It offers up to four HDMI 2.1 ports, VRR, ALLM, and refresh rates of up to 330 Hz! All of these features make it a true beast for consoles or PC, as long as we overlook its lack of support for the HGiG format. However, while the television shines (or is "matte"? 😉) during the day, certain compromises emerge after dark. Although the screen received a significant upgrade compared to last year's model in terms of the number of Mini-LED dimming zones, the new generation does not show a significant improvement in black quality. Generally, it is good, but sometimes there is a feeling that the algorithms don’t quite manage such a large number of dimming points. It is clear that – like every Mini-LED – the U7S Pro will lose to OLEDs during nighttime viewing. In overall terms, it is still a very versatile, well-equipped television for everyday use. So if you are looking for a TV that will give you a satisfying image at any time of day, while also not wanting to pay as much as for top-tier models, this one will be a great choice.

TV appearance

HDMI inputs
0 x HDMI 2.0, 5 x HDMI 2.1 (48Gbps)
0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps)
Other inputs
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Premium
Good
Stand type
Legs
Central
Bezel color
Black
Graphite
Stand
Fixed, Height adjustment
Height adjustment
Flat design
Yes
No
Accessories
Stand, Wall bracket, One Connect Box
Stand

Contrast and black detail

5.7/10

7.5/10

Local dimming function: Yes, number of zones: 24 (1 x 24)

Local dimming function: Yes, number of zones: 960 (24 x 40)

Contrast:

Review Samsung The Frame Pro Contrast and black detail

Result

6,250:1

Review Samsung The Frame Pro Contrast and black detail

Result

5,100:1

Review Samsung The Frame Pro Contrast and black detail

Result

4,650:1

Review Samsung The Frame Pro Contrast and black detail

Result

4,350:1

Review Samsung The Frame Pro Contrast and black detail

Result

4,300:1

Review Hisense U7S Pro Contrast and black detail

Result

346,350:1

Review Hisense U7S Pro Contrast and black detail

Result

13,500:1

Review Hisense U7S Pro Contrast and black detail

Result

19,050:1

Review Hisense U7S Pro Contrast and black detail

Result

9,950:1

Review Hisense U7S Pro Contrast and black detail

Result

6,450:1

Halo effect and black detail visibility:

Check the visibility of bright lights on a dark background. Mini-LEDs often struggle with this. The photo does not compare black levels – that’s what the video below is for.

The video accurately shows differences in contrast and black levels between TVs, as well as potential issues: halo around bright objects or Mini-LED zone operation visible as brightness jumps.

Samsung The Frame Pro has officially been labeled as a Mini-LED backlit television, but… is it really? In the 65-inch variant we tested, we counted only 24 dimming zones. The number itself seems somewhat modest, but the more important aspect is their placement – all of them are located along the bottom edge of the screen. In practice, this means that The Frame Pro should be treated more as edge-lit rather than a full-fledged Mini-LED with dense, direct local dimming. Samsung has used a similar maneuver before, renaming the Q70 series to Neo QLED televisions – mainly for marketing purposes. How does this translate to picture quality? Black levels and contrast look decent, but there are no effects known from televisions with advanced local dimming like in the QN80 series. Much of this is due to the high-quality VA panel, which provides solid parameters on its own – a contrast ratio of about 5000:1 looks good and, importantly, is stable without significant fluctuations. However, if someone buys The Frame Pro hoping to experience “true Mini-LED,” they might feel disappointed. We ourselves expected this model to differentiate itself more from the classic The Frame series in terms of contrast quality; however, the differences turned out to be smaller or even nonexistent compared to what the “Pro” designation might suggest.

The U7S Pro in the tested variant of 65" uses a VA panel and has as many as 960 local dimming zones. Thanks to the combination of such a panel (which has a high native contrast) and a large number of zones, the blacks are really very good here. In dark scenes, viewed with dim lighting, the effect can even resemble OLED TVs – as beautifully demonstrated by our first test scene from the movie Oblivion. Unfortunately, when more small, bright elements appear on a dark background, the local dimming algorithm starts to show its weaknesses. The contrast can noticeably drop, and around bright objects, the "halo" effect becomes visible, which is the characteristic glow (called blooming). However, this is a natural feature of Mini-LED TVs resulting from the physical limitations of this technology – there will always be fewer dimming zones than independent pixels in an OLED, so it is physically impossible to completely overcome this. Interestingly, although the new U7S Pro model has nearly twice as many local dimming zones as last year's U7Q Pro, it has not brought any significant improvement in this aspect in practice.

HDR effect quality

5.8/10

6.7/10

Supported formats
HDR10, HDR10+, HLG
HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG
Color gamut coverage
DCI P3: 92.2%, Bt.2020: 71.2%
DCI P3: 96.4%, Bt.2020: 81.5%

Luminance measurements in HDR:

Review Samsung The Frame Pro Brightness measurement

Result

745 nit

Review Samsung The Frame Pro Brightness measurement

Result

458 nit

Review Samsung The Frame Pro Brightness measurement

Result

476 nit

Review Samsung The Frame Pro Brightness measurement

Result

446 nit

Review Samsung The Frame Pro Brightness measurement

Result

660 nit

Review Hisense U7S Pro Brightness measurement

Result

1041 nit

Review Hisense U7S Pro Brightness measurement

Result

458 nit

Review Hisense U7S Pro Brightness measurement

Result

1104 nit

Review Hisense U7S Pro Brightness measurement

Result

528 nit

Review Hisense U7S Pro Brightness measurement

Result

897 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

The photos show two HDR10 movies. 'Pan' is one of the brightest productions ever made, while 'Billy Lynn' (soldier) has brightness typical of streaming (Netflix, Prime, HBO MAX). Notice the intensity of effects and detail in whites.

Static HDR10

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

Dynamic: HDR10+

Dynamic: Dolby Vision

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

HDR luminance chart:

Hisense U7S Pro

Samsung The Frame Pro

Samsung The Frame Pro belongs to relatively bright televisions. In synthetic tests, we managed to achieve values around 900 nits, which, for a lifestyle model, is quite a decent result. In full-screen scenes, such as the frame from the movie The Meg or the opening sequence in Life of Pi, brightness remained at levels of 700–800 nits. These are values that allow you to fully enjoy HDR effects and capture their cinematic magic. However, the situation complicates when smaller, point light sources appear on the screen. The edge lighting used here, equipped with the ability to locally dim entire strips, does not handle them very well. It sometimes happens that small elements are excessively dimmed, which weakens the effect, or on the contrary – they are significantly brightened, but at the cost of losing black depth in that part of the image. This can be compared to light glows resembling the spread of a laser beam in dense fog – the effect is visible and bright, but at the same time, it is not very natural and distracts our attention. Fortunately, the color aspect performs better. Thanks to the use of a quantum dot filter (QLED), the colors are saturated, and the reproduction of the DCI-P3 palette exceeds 92%. In general, movies or series watched in HDR on The Frame Pro present a rich color palette, even if the contrast and the operation of the backlight algorithms can sometimes distract our attention.

Let’s start by saying that the U7S Pro is an impressively bright television – in calibrated mode, our measuring equipment indicated a staggering 2200 nits of peak brightness! This is an impressive result, considering that this model is positioned as mid-range.

However, as we know, peak brightness on test patterns is one thing, and actual movie scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. While in the most demanding moments the television can still exceed the 1000 nit barrier – which is still a great result, perfectly fitting the mastering standards of most HDR films – the truly challenging aspect turns out to be the aggressively tuned local dimming algorithms. Because of them, small, bright details, such as stars or the moon in the night sky, are noticeably dimmed. The television tries at all costs to maintain deep black levels, which is of course understandable, but unfortunately, this comes at the cost of dynamics and the brilliance of the HDR effect itself.

The color reproduction is worth praising. The new U7S Pro is a QLED construction that provides very wide color gamut coverage. Unlike last year's model (U7Q Pro), this year's variant is now a “true” QLED, rather than a solution based on a PFS filter. As a result, color saturation has noticeably increased, and coverage of the most demanding BT.2020 space has exceeded the 81% barrier.

Factory color reproduction

5.5/10

4.7/10

This gallery shows how colors change after professional TV calibration. If you notice the difference, we recommend ordering this service at SkalibrujTV.com.

Factory Mode

After calibration

The best results were, of course, achieved in Filmmaker mode, which immediately showed that Samsung paid attention to the factory settings. In SDR content – the type of content most often viewed – The Frame Pro performed really well. White balance and gamma were almost perfectly matched, making the image look natural and consistent. Yes, there were some noticeable errors, especially in skin tones and reds, which could be overly saturated, giving everything a slightly “warmed up” character, but in everyday use, this did not significantly affect the viewing experience. In the case of HDR content, the situation was similar regarding white balance. It was at a good level; however, the biggest problem turned out to be brightness management. The EOTF curve was set in such a way that in many scenes the image appeared to be overexposed, and the brightest areas lost details and turned into solid patches of light. This severely undermined realism and made the colors appear strongly over-sharpened. Fortunately, Samsung provides the option for manual adjustment of the curve in its televisions, so we opted for calibration, and its results can be seen below.

We tested the U7S Pro model – as always – in the best factory-tuned picture mode, which is Filmmaker Mode. We can evaluate the displayed colors in two ways. The most disappointing was the profile intended for watching SDR content, such as traditional television, YouTube, and other less demanding materials. The picture was clearly too yellow, which turned out to be a direct consequence of a poorly set white balance. As our graphs show, there is a huge deficiency of the blue component here, which drastically affected the overall color temperature. This is clearly evident on the ColorChecker charts and the graphs of the color palette itself, where most samples veered toward yellow. Fortunately, the factory HDR mode performed significantly better – there, the color errors hovered around a Delta E value of 3, which is already a really solid result.

Color reproduction after calibration

8.5/10

7.5/10

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

After calibration, the SDR mode looks simply perfect. We managed to eliminate the overly strong red saturation that previously gave the picture a somewhat excessively warm character. The colors became more balanced, which translated to a natural and pleasant reception of daily content – from television to movies and series from streaming or materials on YouTube. In HDR mode, the EOTF curve required the most work, as it originally caused excessive burning of the entire image. Calibration largely helped to "tame" this problem – the image stopped being overexposed, and details in bright areas became more visible. Of course, the limits are set by the television's own design, as edge lighting reveals its limitations, and even the smallest elements of light can still be oversaturated or blend into the background. However, this is a matter of technology, not calibration itself. After the correction, The Frame Pro is much more enjoyable to watch, and it's definitely worth opting for if you want to make the most of your television's capabilities.

However, we know that the Hisense company can do much more – as previous generations have proven – which is why we simply couldn't leave the factory flaws of the U7S Pro model in everyday content. As always in such cases, we subjected the television to professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and compensating for the deficiencies in the blue component, the annoying yellow tint disappeared like magic. The white became naturally pure, and skin tones gained the proper, healthy hue. Importantly, the calibration not only tamed the capricious SDR mode but also allowed us to squeeze the maximum from the panel's potential, reducing the average color reproduction errors to values almost imperceptible to the human eye. The only thing we have to nitpick after the entire process is the very nature of the Mini-LED backlighting and its specific cooperation with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlighting does not always work perfectly with the creator's intent – depending on the scene being viewed, the curve can noticeably run either above or below the reference, which at times disrupts the perfect dynamics of HDR image.

Smoothness of tonal transitions

9.5/10

9.5/10

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

Here Samsung truly deserves immense applause. The Frame Pro has proven to be one of the best TVs of the year when it comes to the smoothness of tonal transitions. During testing, we were practically unable to detect any noticeable issues with color blending – the gradients looked smooth and natural, and the "banding" typical of many TVs simply did not appear. Yes, in very dark scenes, minimal imperfections can be noticed, but you have to really focus to see them – even the seasoned eye of our editorial team had trouble with this. Therefore, in everyday viewing, there’s no way anything will disrupt your experience. This is a huge plus because it’s in darker scenes that TVs most often struggle. You won’t experience that here.

Digital image processing has long been a true hallmark of Hisense. In the U7S Pro model, we did not notice any serious issues with so-called color banding, or the posterization effect. Individual shades transition almost perfectly and smoothly into one another, without the annoying effect of jagged edges or visible "steps" in the gradients.

Image scaling and smoothness of tonal transitions

7.5/10

7.8/10

Image without overscan on the SD signal
No
OK
Smooth transition function
OK
OK

Smooth transition function

The match photo shows how the TV smooths weak tonal transitions in low-quality video.

Image scaling SD (576i)

The model photo shows how it handles upscaling of SD material.

While the smoothness of tonal transitions in 4K HDR content on The Frame Pro is not a problem at all, naturally with weaker signal quality – from television, HD content, or older Full HD films – imperfections may occur. Therefore, it is crucial how the television handles these limitations thanks to its image processor. The noise reduction feature works really effectively here. At the medium setting, it eliminates unwanted bands or artifacts, smoothing the image in a noticeable but not overly exaggerated way. However, it should be noted that Samsung tends to operate aggressively – even at the lowest setting of this feature, it can "eat" film grain. It is therefore advisable to use it with caution and adjust the settings to the material being viewed.

The upscaling itself is at a high level. The Frame Pro can effectively upscale older materials to native 4K resolution while maintaining good sharpness and readability. Movies and series in lower quality simply look better here. However, it is worth mentioning a minor drawback – typical for many Samsung televisions. With very old sources of poor quality, you may notice cropping of the image edges on the left side of the screen. This is not a problem that will ruin the viewing experience, but it is good to know that it may occur.

The digital processing of lower quality signals is at a very high level here, thanks to the MediaTek Pentonic 800 processor utilized in the U7S Pro. The upscaling itself, which is the TV's ability to enhance lower resolution signals to 4K, is also performing well. We did not notice any unnatural, sharp edges on the screen, and our test image with the model looked simply attractive.

Blur and motion smoothness

7.8/10

7.4/10

Maximum refresh rate of the panel
144Hz
165Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
Yes, 60Hz (image flickers)
Yes, 120Hz (double contours)
BFI function 120Hz
No
Yes, 240Hz (double contours)
Brightness drop with BFI
70%
60%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Image flickers in this mode

Blur (4K@144Hz):

Blur (1080P@330Hz):

The smoothness of motion in The Frame Pro is ensured not only by the panel, which operates with a refresh rate of up to 144 Hz, but also by the image processor and the smoothing system. It is thanks to this that we can adjust the way we display movies or sports broadcasts to our own preferences. Available are sliders for motion blur reduction and judder reduction – the first function improves the sharpness of fast movements, while the second allows for softening the "jumping" image effect during camera pans. Therefore, everyone can choose between a cinematic character of motion and a smoother, more "television-like" style.

The Hisense U7S Pro features a panel with a maximum refresh rate of 165 Hz in 4K, and in game mode, it can reach up to 330 Hz at Full HD resolution. However, it's important to note that these highest numbers have little significance in everyday use, as most content supports a maximum of 120 Hz (e.g., while gaming on a console). Nevertheless, the TV handles motion quite well and performs really decently for an LCD construction.

There's hardly anything to complain about regarding fluidity. In the menu, we find a motion smoothness enhancer called "Motion Enhancement," which hides two sliders: blur reduction and judder reduction. They allow for manual configuration of the smoothness enhancer, which works well for both movies and sports, effectively improving the raw television signal.

Console compatibility and gaming features

8.2/10

8.5/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 144Hz
    48 - 330Hz
  • Dolby Vision Game Mode
    No
    Yes
  • Correct implementation of HGIG
    No
    No
  • 1080p@120Hz
    Yes
    Yes
  • 1440p@120Hz
    Yes
    Yes
  • 4K@120Hz
    Yes
    Yes
  • Game bar
    Yes
    Yes

Samsung The Frame Pro doesn’t pretend to be just a “living room” television; here, gamers will also find something for themselves. The manufacturer has ensured a full suite of gaming features: we have support for variable refresh rate (VRR), automatic low latency mode (ALLM), refresh rates up to 144 Hz, and compatibility with both G-Sync and FreeSync Premium Pro. Additionally, there’s the well-known Game Bar panel, which is a quick menu where you can check key parameters on the fly – from refresh rates to active image processing modes. Are there any downsides? Yes, The Frame Pro doesn’t support Dolby Vision in gaming mode, but it's hard to consider this a serious issue – most gamers use HDR10 anyway... so, the HGIG mode. Exactly. The biggest surprise turned out to be the latest software update. Samsung… completely removed this option from The Frame PRO. In practice, this means that the TV independently interprets HDR tone mapping in games, and the user has no ability to enable settings designed for consoles. This is a step backward that may disappoint more informed gamers expecting full compliance with HGiG guidelines. We just hope that this mistake will be quickly corrected.

Interestingly, The Frame Pro also features an atypical arrangement of HDMI 2.1 ports. We have as many as five available – four are located in the One Connect module, and the fifth, in micro HDMI version, is directly on the TV. This solution is quite unconventional, but very practical. Samsung clearly suggests that this is the port to connect your console or computer. Why? Because it minimizes potential delays associated with communication through the wireless One Connect, and in gaming, every millisecond matters. We wrote separately about input lag, but it can be revealed here that by connecting equipment directly to the TV, we achieve the absolute maximum response speed.

If you plan to connect a console or PC to the U7S Pro, you will be more than satisfied – this television is excellent equipment for gamers. Hisense didn't spare any expense and included 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. You won't need to juggle cables, as each port will handle the full package of features. We have an automatic game mode (ALLM) and VRR, which works over a wide range from 48 Hz to a cosmic 330 Hz. Of course, those 330 Hz are currently just a gimmick for owners of powerful PCs, as consoles will still be limited to 120 Hz, but it's good to have that reserve for the future. The Game Bar also works very well during gaming. It's a handy menu bar for gamers, where you can quickly change the picture mode, turn on a crosshair in the center of the screen, and even change the aspect ratio to ultra-wide without going into the main settings of the television, which PC simulator fans will appreciate. The only downside worth noting is the incorrect implementation of the HGiG format in games. This means that the television ignores the instructions from the console regarding the image generated in HDR10 and constantly meddles with the image it produces, trying to "enhance" it in its own way. Because of this, the correct configuration of HDR in the console menu (where brightness is set on the logo/checkerboard) is somewhat complicated.

Input lag

9.9/10

9.7/10

SDR

1080p60
14 ms
18 ms
1080p120
9 ms
9 ms
2160p60
14 ms
18 ms
2160p120
8 ms
9 ms

HDR

2160p60
14 ms
17 ms
2160p120
9 ms
8 ms
4320p60

Dolby Vision

2160p60 DV
27 ms
2160p120 DV
18 ms

The Frame Pro in wired mode achieves truly excellent results. Latencies range from 9 to 14 ms, ensuring smooth and instant reactions in games. These are values that can easily be considered reference – even in dynamic titles, the action unfolds without delays, and the controls are precise and predictable. The situation changes when the wireless One Connect module comes into play. While it allows for hiding cables and enjoying greater freedom of room arrangement, it significantly worsens input lag results. In tests conducted at a distance of 2 to 3 meters from the television, with no furniture obstacles, the values jumped to as high as 50ms. While this is acceptable for watching movies since input lag doesn’t concern us at all, it becomes problematic in games and greatly spoils the experience. It’s somewhat of a paradox – on one hand, we have a television that offers some of the best results on the market in wired mode, while on the other hand, Samsung promotes a solution that proves quite detrimental for gamers. And after all, the console is one of the key devices we usually connect to the television...

For the sake of order, we present our wireless measurements at a distance of 2-3m:

SDR

HDR

1080p60 Hz: 39

2160p60 Hz HDR: 40

1080p120 Hz: 25

2160p120 Hz HDR: 25

2160p60 Hz: 40

2160p120 Hz: 25

When it comes to delays, it's really good. Results below 10 ms for 120 Hz content is great news because the response to moving the joystick or pressing a button on the controller is instantaneous. At the standard 60 Hz, the delay rises to around 18 ms – that's still low enough that even the most passionate gamers won't be able to feel it. The only thing that could be nitpicked here is playing with Dolby Vision enabled. In that case, the input lag can jump to around 30 ms. However, it must be honestly admitted that these are still not values we would consider bad or that would prevent comfortable gameplay.

Compatibility with PC

8.4/10

8.4/10

Chroma 444 (max. resolution and refresh rate)
Yes
Yes
Font clarity
Very Good
Good
Readability of dark text and shapes
Average
Average
Input lag in PC mode (4K, max. refresh rate)
8ms
8ms
Matrix subpixel arrangement
BGR
BGR
Max refresh rate
144Hz
165Hz
G-Sync
Yes
Yes

The photo shows the legibility of small fonts. Ideally, lines should be the same thickness on both light and dark text, with minimal pixel gaps.

Connecting The Frame Pro to a computer via a wired connection is basically no rocket science – it works as it should. The image is clear, the fonts look good, you can calmly handle everyday work in Word or Excel, and then launch a game and it’s still okay. The real fun begins when we use the wireless module. And this is where the entire paradox of this television comes out again – a solution that was supposed to make life easier in theory can actually make it quite frustrating in practice. It's not just about the aforementioned delays, which can be immediately felt when using the mouse, but also about the clarity of the image itself. The fonts start to look simply worse, at times you can see some kind of delicate stripes, and the letters lose sharpness, and suddenly working with text becomes simply exhausting. And it's really strange that such a simple thing as displaying letters on the screen can fall apart because of the wireless module. So if someone plans to use The Frame Pro with a computer – whether for work or gaming – it’s really worth connecting it via a wired connection right away. Because otherwise, you can become very quickly frustrated, and instead of enjoying the large screen, you’ll feel like your eyes are fighting with the television for every paragraph of text.

U7S Pro, as we already mentioned, is great equipment for gamers – including those on PC. The TV offers very high refresh rates, reaching up to 165 Hz at 4K resolution, and when dropping down to Full HD, it can even hit 330 Hz! These are values mainly found in monitors rather than TVs! Additionally, the TV works seamlessly with Nvidia and AMD graphics cards thanks to G-Sync and FreeSync.

As for text readability on the desktop, it is quite good – the TV supports full color sampling (Chroma 4:4:4), so fonts should be sharp and clear. However, there is a small catch: text readability significantly deteriorates when the TV is operating in 165 Hz or 144 Hz mode. To fix this and achieve much better, sharp fonts, it's best to simply set the refresh rate in Windows settings to 120 Hz.

Viewing angles

3.1/10

3.2/10

Brightness drop at an angle of 45 degrees
73%
72%

The Frame Pro uses a VA panel, and that immediately means that viewing angles are not one of its strengths. It’s enough to sit slightly to the side to see how the screen starts to lose quality – brightness decreases, colors fade, and blacks that look solid from a central perspective suddenly resemble more dark gray velvet than deep pitch. This is most apparent at about a 40–45 degree angle – there, the image clearly brightens, and color saturation drops significantly. Overall, this is nothing new, as most LCD televisions with VA panels behave this way. At the cost of better blacks compared to IPS panels, we get worse viewing angles.

Unfortunately, the U7S Pro does not offer the best viewing angles on the market. This is due to the VA panel used here, which, unlike IPS or ADS panels, is characterized by significantly greater image degradation when viewed from the side. Colors lose their saturation, and contrast clearly decreases. Interestingly, this feature applies not only to the panel itself but also to the external layer of the screen. The matte coating used here loses its "matte properties" at a large angle and begins to behave more like a glossy screen. Instead of diffusing light, it starts to reflect it more strongly, which can intensify discomfort while using it in a sunlit room. Therefore, to enjoy the best image quality and a lack of reflections, it is best to sit directly in front of the screen when using the U7S Pro.

Daytime performance

7/10

8.1/10

Panel finish
Matte
Matte
Reflection suppression
Very Good
Good
Black levels during daytime
Good
Good

Panel brightness

Hisense U7S Pro: 903 cd/m2

Samsung The Frame Pro: 614 cd/m2

The Frame series has stood out for almost a few years with its matte display coating, and The Frame Pro from 2025 is no exception. It is precisely because of this that you can be assured that light reflections will not annoy you even in a brightly lit living room. Samsung has refined this technology to near perfection over the years, and today, it can confidently be said that this is the best matte display we can find in televisions. Colors still look good and do not drastically lose saturation, as is the case with cheaper, Chinese designs. Black also remains at a decent level, although it must be admitted that in extremely bright lighting conditions, colors may slightly flatten and lose depth. However, this is a small price to pay for the complete lack of reflections on the screen – and this can be priceless in everyday use. Plus, the brightness must also be noted – about 600 nits in SDR mode makes the picture easily cut through daylight, and it will look satisfactory in most rooms.

The U7S Pro performs very well in brightly lit living rooms, all thanks to the new matte screen coating. In this year's model, it effectively suppresses reflections of light falling directly on the television. While it may not be the deepest matte finish available on the market, it performs well in most scenarios. It's worth noting the previously mentioned characteristic issue: when we sit at an angle, the coating dramatically loses its properties, and the screen begins to resemble a satin-gloss construction. So, if we have windows positioned at an unfortunate angle, people sitting on the side of the couch may struggle with noticeable reflections. Despite this minor inconvenience, the U7S Pro is still an excellent choice for a bright living room. Beyond the coating itself, its main advantage is extreme brightness. In typical television content (SDR), the screen can reach an average of up to 900 nits. This is an outstanding result that places this model at the forefront of the market.

Panel details

Backlight Type
Mini-LED QLED
Mini-LED QLED
Software version during testing
T-RSMFDEUC-0090-1126.0, E2500007, BT-S
V01.09.50D.Q0115
Image processor

Subpixel Structure:

Panel uniformity and thermal imaging:

Review Samsung The Frame Pro TV Panel details
Review Hisense U7S Pro TV Panel details
Review Samsung The Frame Pro TV Panel details
Review Hisense U7S Pro TV Panel details

Samsung The Frame Pro

Hisense U7S Pro

TV features

7.7/10

9.4/10

  • System
    Tizen
    VIDAA
  • System performance
    Good
    Good
  • HDMI inputs
    0 x HDMI 2.0, 5 x HDMI 2.1 48Gbps
    0 x HDMI 2.0, 4 x HDMI 2.1 48Gbps
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    No
    Yes
  • Recording programming
    No
    Yes
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim)
    Yes
    Yes
  • Backlit remote control
    No
    Yes
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    Yes
    Yes

Smart features:

  • AirPlay
    Yes
    Yes
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Samsung The Frame Pro TV features
Review Samsung The Frame Pro TV features
Review Samsung The Frame Pro TV features
Review Samsung The Frame Pro TV features
Review Hisense U7S Pro TV features
Review Hisense U7S Pro TV features
Review Hisense U7S Pro TV features
Review Hisense U7S Pro TV features

Sound connection options

  • HDMI audio
    eARC (HDMI), ARC (HDMI)
    eARC (HDMI), ARC (HDMI)
  • Other audio outputs
    Toslink (Optical audio)
    Toslink (Optical audio)
  • Wireless audio
    Bluetooth, Samsung Q-Symphony (Speaker extension)
    Bluetooth, Samsung Q-Symphony (Speaker extension)

Supported audio formats (external HDMI eARC audio):

  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    Yes
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    Yes
    Yes
  • DTS:X in DTS-HD MA
    No
    Yes
  • DTS-HD Master Audio
    No
    Yes

Senior accessibility

  • Numeric keyboard on TV
    No
    Yes
  • Font size adjustment
    Yes
    Yes
  • Audio description
    Yes
    Yes

Smart Features

Samsung The Frame Pro runs on the Tizen system, which has been the hallmark of the Korean manufacturer for years. It is one of the most refined smart TV environments – fast, stable, and intuitive. It virtually includes all popular streaming applications, and the interface operates smoothly and without significant delays. Features such as AirPlay 2, screen mirroring, and voice control of the TV using Bixby, Alexa, or Google Assistant are also supported.

TV Functions

When it comes to classic TV functions – as in almost every Samsung – this is not the device's strongest aspect. We receive a clear EPG guide, teletext support, the ability to connect headphones via Bluetooth, and that's about it. We won't find more advanced tools known from TVs (e.g., USB recording or PiP). However, this is standard in Samsung's offering. The manufacturer has been setting trends for several years and focuses mainly on smart features, while traditional television is somewhat neglected.

Art Store and Interchangeable Frames – A Unique Element of the Series

What has distinguished the series The Frame since its inception is the Art Mode and the Art Store application. Thanks to it, we can display reproductions of artworks on the screen, ranging from classics to modern graphics. The service is indeed paid (in the form of a subscription or a one-time annual fee), but it ensures that the materials are prepared in the highest quality, making the displayed images look almost as if painted. This element, along with the option to change the TV's frames, makes The Frame Pro serve a dual purpose as a television and a stylish interior design element.

Wireless One Connect Module

The second unique element of The Frame PRO is the wireless One Connect module, which includes all HDMI ports and other connections. This allows the TV to hang on the wall almost like a real painting, while all the electronics and cables can be placed in a separate box positioned even a few meters away. The device is powered via USB-C and takes over all the "thinking" processes of the TV. While this solution has its limitations for gamers or those using PCs (latency, deterioration in font quality), it works great for connecting amplifiers, decoders, or individual multimedia devices. It's a very "gadgety" solution, but in everyday use, it proves to be simply convenient and allows for better arrangement of space in the living room.

SmartTV: Vidaa / HomeOS

Hisense U7S Pro on our European market traditionally uses its proprietary system. This year, Vidaa underwent rebranding and changed its name to "HomeOS." When it comes to the appearance of the system itself, there aren't any major revolutions – instead of purple accents, we simply have yellow. The system operates really smoothly and very responsively. The TV supports all typical Smart TV features, such as AirPlay, screen mirroring, and voice search. Interestingly, the new voice assistant is based on artificial intelligence, so its responses are mainly driven by AI. The only thing that can be criticized about the Vidaa system is that it doesn't offer the widest library of applications. At least that’s the case at the time of writing this review, which is in May 2026. (App list below).

TV Features

U7S Pro is also well-suited for the role of a classic television for watching traditional TV, mainly thanks to the remote control with a physical numeric keypad that we get in the package. With it, you can easily and quickly enter the number of the station you’re interested in. In the evenings, you don’t have to fumble around for buttons, as the functional part of the remote is backlit. Additionally, you don’t have to worry about batteries – the remote is equipped with a solar panel, and if needed, it can simply be charged via a USB-C port. It’s also worth mentioning that the HomeOS system (i.e., Vidaa) offers the ability to record programs from the built-in tuner directly onto a USB-connected flash drive or disk, as well as options for scheduling them. This is a significant plus, as such a feature is quite rare today, and it will certainly please those who use antenna television.

Apps

9.3/10

7.7/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
OK
Apple_music
OK
Eleven_sports
OK
Xbox Game Pass
OK
GeForce NOW
OK
Amazon Luna
OK
Boosteroid
No
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
No
Xbox Game Pass
No
GeForce NOW
No
Amazon Luna
OK
Boosteroid
No
Steam Link

Playing files from USB

9.1/10

8.3/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
No
PNG
Yes
Yes
GIF
No
Yes
WebP
No
Yes
TIFF
No
Yes
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
No
12 Mpix
Yes
No
16 Mpix
Yes
Yes
20 Mpix
Yes
No
24 Mpix
Yes
No
28 Mpix
Yes
No
32 Mpix
Yes
Yes

The Frame Pro handles multimedia playback from a USB drive correctly. Most popular movie, music, and photo formats work without major problems, and the TV manages them efficiently. During tests, we noticed only one inconvenience – files in HEIC format, which is a standard used by Apple, do not open even though the system sees them and displays them in the player. For those who often transfer photos from an iPhone, this may be a minor inconvenience, but apart from that, the player does its job well, and it's hard to have significant complaints about it.

Playing files from a USB drive on the U7S Pro is not a major problem. The TV handles the vast majority of photo, audio, or video files without a hitch. However, we have reservations about the resolution of supported photos – it is quite limited. It’s worth remembering this, as during tests, photos with resolutions such as 12, 20, or 24 Mpix simply refused to play from the built-in player.

Sound

6.4/10

7.8/10

  • Maximum volume
    84dB
    85dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    No
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    No
    Yes
  • DTS-HD Master Audio
    No
    Yes

The sound on The Frame Pro is not one of this TV's strongest features. Its slim design means there's virtually no bass, which makes the overall audio sound a bit flat and average. On the other hand, the TV plays loudly – it can easily fill a medium to larger room. Dialogues are clear, but when it comes to special effects or music, there’s a lack of depth. This is definitely a piece of equipment for which it's worth buying a soundbar, preferably from the designer Samsung S series. Thanks to decorative frames, it can be matched to the decor alongside ChooseTV.

The sound on the U7S Pro is really good, certainly above average. Hisense has changed the design of the casing compared to the U7Q Pro model, and now we find a built-in subwoofer, which is a low-frequency speaker, at the back. Thanks to it, the bass is well audible. The Chinese manufacturer is heavily promoting its collaboration this year with engineers from Devialet, who were responsible for the audio tuning in this model. Evidence of this is the previously mentioned logo on the casing. The only thing we need to nitpick about is the behavior of the TV at full power. At maximum volume (set to 100%), the casing experiences unpleasant vibrations, and there is a clearly audible irritating creaking of the plastic. Fortunately, lowering the volume to about 80% completely eliminates this problem.

Sound Quality Test

Acoustic Measurements

84dBC (Max)

75dBC

85dBC (Max)

75dBC