Samsung The Frame Pro vs Haier M95E

Samsung The Frame Pro belongs to relatively bright televisions. In synthetic tests, we managed to achieve values around 900 nits, which, for a lifestyle model, is quite a decent result. In full-screen scenes, such as the frame from the movie The Meg or the opening sequence in Life of Pi, brightness remained at levels of 700–800 nits. These are values that allow you to fully enjoy HDR effects and capture their cinematic magic. However, the situation complicates when smaller, point light sources appear on the screen. The edge lighting used here, equipped with the ability to locally dim entire strips, does not handle them very well. It sometimes happens that small elements are excessively dimmed, which weakens the effect, or on the contrary – they are significantly brightened, but at the cost of losing black depth in that part of the image. This can be compared to light glows resembling the spread of a laser beam in dense fog – the effect is visible and bright, but at the same time, it is not very natural and distracts our attention. Fortunately, the color aspect performs better. Thanks to the use of a quantum dot filter (QLED), the colors are saturated, and the reproduction of the DCI-P3 palette exceeds 92%. In general, movies or series watched in HDR on The Frame Pro present a rich color palette, even if the contrast and the operation of the backlight algorithms can sometimes distract our attention.

If there is one category in which the Haier M95E undoubtedly shines, it is the HDR effect, driven by the raw power of the backlighting. This TV cannot be denied that it is a truly bright device. Both in most movie scenes and during our synthetic measurements, the panel easily achieved and often even exceeded the threshold of 1200-1500 nits. This directly translates to the viewing experience – the image has a striking impact and truly allows you to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When particularly demanding scenes filled with small, yet intense bright spots appear on the screen, the M95E does not lose its punch nor dims, but it pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is evident here that the algorithms controlling the dimming have been programmed to prioritize brightness and visibility of the smallest details, even if this comes at the cost of flawless black levels. We are not entirely convinced that this is the healthiest approach; however, it must be acknowledged that the overall capabilities of the M95E in this regard are quite substantial. A significant advantage is the fact that we are dealing with a Mini LED QLED construction. The use of a quantum dot layer brings tangible benefits in the form of wide color gamut coverage, which in our tests reached almost 96% of the DCI-P3 color space. This guarantees that the television has full predispositions to display vibrant and appropriately saturated colors.

The best results were, of course, achieved in Filmmaker mode, which immediately showed that Samsung paid attention to the factory settings. In SDR content – the type of content most often viewed – The Frame Pro performed really well. White balance and gamma were almost perfectly matched, making the image look natural and consistent. Yes, there were some noticeable errors, especially in skin tones and reds, which could be overly saturated, giving everything a slightly “warmed up” character, but in everyday use, this did not significantly affect the viewing experience. In the case of HDR content, the situation was similar regarding white balance. It was at a good level; however, the biggest problem turned out to be brightness management. The EOTF curve was set in such a way that in many scenes the image appeared to be overexposed, and the brightest areas lost details and turned into solid patches of light. This severely undermined realism and made the colors appear strongly over-sharpened. Fortunately, Samsung provides the option for manual adjustment of the curve in its televisions, so we opted for calibration, and its results can be seen below.

We evaluate every television primarily based on its default cinema mode – in this case "Film" – which theoretically should be the "best" and most accurate right out of the box. Unfortunately, with the Haier M95E, the word "best" is absolutely not synonymous with the word "good." Even during SDR viewing, the picture revealed obvious issues: white balance skewed too much towards red, and excessive, unnatural color saturation led to visible color deviations. Worse still, the M95E also has trouble managing brightness (gamma curve), excessively darkening the entire scene. Such behavior is hard to commend, as it directly causes details in the shadows to blend into a black blob, which are irretrievably lost.

However, the real disaster struck after switching to HDR material while still remaining in "Film" mode. It's hard to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight of this stage by Haier's engineers – but the image, instead of cinema fidelity, began to resemble the bright "Dynamic" mode. The white balance exposed huge issues with the blue color, which in turn resulted in unnatural sharpening and artificial oversaturation of the entire scene. As if that weren't enough, the EOTF curve characteristics ruthlessly revealed that the television also has fundamental problems with local dimming management in this setting. We haven't calibrated many Haiers in our career, but we know for sure now that the M95E definitely needs it.

After calibration, the SDR mode looks simply perfect. We managed to eliminate the overly strong red saturation that previously gave the picture a somewhat excessively warm character. The colors became more balanced, which translated to a natural and pleasant reception of daily content – from television to movies and series from streaming or materials on YouTube. In HDR mode, the EOTF curve required the most work, as it originally caused excessive burning of the entire image. Calibration largely helped to "tame" this problem – the image stopped being overexposed, and details in bright areas became more visible. Of course, the limits are set by the television's own design, as edge lighting reveals its limitations, and even the smallest elements of light can still be oversaturated or blend into the background. However, this is a matter of technology, not calibration itself. After the correction, The Frame Pro is much more enjoyable to watch, and it's definitely worth opting for if you want to make the most of your television's capabilities.

The calibration process left us with extremely mixed feelings. On one hand, we noted significant success in the area of colorimetry. Utilizing the options available in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content was finally freed from the annoying red dominance, and the HDR image no longer resembled a vibrant, store demonstration mode. The entire color palette and its saturation were also clearly corrected – perhaps not perfectly, but to the extent that the software allowed, and the difference was visible to the naked eye.

Unfortunately, this is where our list of corrections basically ends, as M95E simply did not allow for more. As we indicated earlier, most settings related to image brightness do not respond to our commands at all. This means we were unable to control its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television in SDR content still tends to darken details, which was confirmed by the inflated gamma, merging details in the shadows. On the other hand, the EOTF curve in HDR mode still mercilessly exposed all the previously mentioned issues with chaotic local dimming zone management. And while the calibration process itself yielded quite a lot, removing most of the color issues, ultimately we had to capitulate.

While the smoothness of tonal transitions in 4K HDR content on The Frame Pro is not a problem at all, naturally with weaker signal quality – from television, HD content, or older Full HD films – imperfections may occur. Therefore, it is crucial how the television handles these limitations thanks to its image processor. The noise reduction feature works really effectively here. At the medium setting, it eliminates unwanted bands or artifacts, smoothing the image in a noticeable but not overly exaggerated way. However, it should be noted that Samsung tends to operate aggressively – even at the lowest setting of this feature, it can "eat" film grain. It is therefore advisable to use it with caution and adjust the settings to the material being viewed.

The upscaling itself is at a high level. The Frame Pro can effectively upscale older materials to native 4K resolution while maintaining good sharpness and readability. Movies and series in lower quality simply look better here. However, it is worth mentioning a minor drawback – typical for many Samsung televisions. With very old sources of poor quality, you may notice cropping of the image edges on the left side of the screen. This is not a problem that will ruin the viewing experience, but it is good to know that it may occur.

Well, what happens with those color transitions when lower quality material full of compression artifacts comes on screen? Unfortunately, we have some bad news for you. Although we can find an option in the menu responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes a barrage of additional, ugly artifacts, noticeably blurring the entire image, and the funniest part – it often doesn’t even remove those unwanted “stairs” it was supposed to fight against. This feature might as well not exist at all.

We can write many more positive things about the overall upscaling, which is the process of raising lower resolutions to the native 4K matrix. The image after upscaling looks really good – it's neither overly jagged nor artificially smoothed. In this particular matter, the M95E simply delivers.

The smoothness of motion in The Frame Pro is ensured not only by the panel, which operates with a refresh rate of up to 144 Hz, but also by the image processor and the smoothing system. It is thanks to this that we can adjust the way we display movies or sports broadcasts to our own preferences. Available are sliders for motion blur reduction and judder reduction – the first function improves the sharpness of fast movements, while the second allows for softening the "jumping" image effect during camera pans. Therefore, everyone can choose between a cinematic character of motion and a smoother, more "television-like" style.

When it comes to motion fluidity and ghosting, our feelings are quite mixed because the M95E is a paradoxical television. Let’s start with the absolute delights: the heart of the device is a 144Hz panel, but what truly impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with full responsibility that Haier has equipped the television with one of the best VA panels currently available on the market when it comes to minimizing ghosting. It is rare to encounter an LCD panel that offers such clean, sharp, and ghost-free motion. In this respect, the M95E is simply phenomenal.

And this is exactly why the unpleasant surprise waiting for us on the software side is so painful. It turns out that this fantastic hardware potential is completely untapped, as the television practically offers no functioning options for improving fluidity. The smoothing systems, which should assist with lower frame rate content, can indeed be found in the Menu but essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high fluidity material, you must be sure that the source is transmitting it natively at 120. In every other case, you must resign yourself to a rather raw, choppy image because the M95E will not help smooth it out in any way.

Samsung The Frame Pro doesn’t pretend to be just a “living room” television; here, gamers will also find something for themselves. The manufacturer has ensured a full suite of gaming features: we have support for variable refresh rate (VRR), automatic low latency mode (ALLM), refresh rates up to 144 Hz, and compatibility with both G-Sync and FreeSync Premium Pro. Additionally, there’s the well-known Game Bar panel, which is a quick menu where you can check key parameters on the fly – from refresh rates to active image processing modes. Are there any downsides? Yes, The Frame Pro doesn’t support Dolby Vision in gaming mode, but it's hard to consider this a serious issue – most gamers use HDR10 anyway... so, the HGIG mode. Exactly. The biggest surprise turned out to be the latest software update. Samsung… completely removed this option from The Frame PRO. In practice, this means that the TV independently interprets HDR tone mapping in games, and the user has no ability to enable settings designed for consoles. This is a step backward that may disappoint more informed gamers expecting full compliance with HGiG guidelines. We just hope that this mistake will be quickly corrected.

Interestingly, The Frame Pro also features an atypical arrangement of HDMI 2.1 ports. We have as many as five available – four are located in the One Connect module, and the fifth, in micro HDMI version, is directly on the TV. This solution is quite unconventional, but very practical. Samsung clearly suggests that this is the port to connect your console or computer. Why? Because it minimizes potential delays associated with communication through the wireless One Connect, and in gaming, every millisecond matters. We wrote separately about input lag, but it can be revealed here that by connecting equipment directly to the TV, we achieve the absolute maximum response speed.

When it comes to features for gamers, the Haier M95E presents some really strong arguments. First of all, it is fully ready for the new generation of consoles and powerful PCs. It is equipped with two full-fledged HDMI 2.1 ports, which handle 4K signals at 120Hz effortlessly and even allow for gaming at 144Hz. This is a foundation that guarantees us full utilization of the potential of our equipment. Moreover, the key technologies work flawlessly here. The television accurately detects the console and automatically switches to low latency mode (ALLM), so we don’t have to dig into the settings. The frame synchronization (VRR) also works smoothly, eliminating the annoying tearing of the image when the game's fluidity slightly drops. Considering the remarkably low motion blur of the panel, which we have already mentioned, the M95E creates a truly comfortable and responsive gaming environment. Of course, this is not a perfect package. A dedicated "Game Bar," which would be a handy menu for gamers, would be a nice addition, but in essence, it is just a nice extra. A more serious shortcoming is the lack of support for the HGiG standard, which complicates the ideal HDR configuration on the console and can lead to overexposures. Despite these shortcomings, the basic "gaming package" offered by the M95E is really solid and fully functional.