Samsung S85F (WOLED) vs Hisense E7Q PRO / E79Q PRO

For most of the time, let's say in 90% of film scenes, viewers won't see practically any difference between the S85F versions. When small but very strong light points appear on the screen – a lantern in a dark alley, a gunshot, the sun breaking through the clouds – this WOLED panel (like the smaller S85F) performs wonderfully. Our measurements showed peak brightness at around 750 nits. We can confidently state: this is an excellent result that guarantees fantastic HDR effects. The problem arises in a very specific, uncomfortable situation for any OLED. We're talking about the moment when the entire screen has to shine at full power brightly. Examples include a slide with a white background, a ski jump scene, or our test sequences (5) from the movie The Meg. And here, unfortunately, the results diverge quite significantly to the detriment of the WOLED panel variant. Our measurement equipment was able to measure a maximum of about 250 to 300 nits of brightness in such conditions. Just to be clear: the same model on a QD-OLED panel in the same test is almost twice as bright. The second issue: colors. And here we also have to be honest – QD-OLED has a design advantage. Why? It’s simple. QD-OLED creates colors from three components (red, green, and blue) and does not need an additional white subpixel. The WOLED panel we are testing uses this white subpixel mainly to boost overall brightness. The effect is that QD-OLED is able to show a slightly wider color palette, and the colors are a bit "cleaner." But let’s be clear: it’s not that the colors on this WOLED panel are bad! On the contrary, they are actually very good. Coverage of the DCI-P3 film palette at 97% and 71% for the wider BT.2020 palette is still a high standard. We just have to honestly admit that this few percent advantage in color coverage is on the side of QD-OLED technology and may be noticeable in very specific moments.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

When it comes to factory color reproduction, our test sample in SDR mode suffered from a slight deficiency in red and yellow color. This resulted in a subtle yellowish tint visible in the shades of white. However, this is not the biggest problem with the S85F. Similar to the QD-OLED panel variant, the biggest issue with this model is the way it presents HDR content. When we look at the EOTF curve graph, it is easy to see that the television has quite significant problems with overly brightening the image. This causes the final picture in many scenes to become very unnatural.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

After calibrating in Filmmaker mode, we managed to eliminate most of the unwanted effects. In SDR content, the television performs exemplary, and its color reproduction errors do not exceed a value of 2, which is an excellent result. A bit worse, although still very good, are the HDR quality contents. While we were able to eliminate a significant unnaturalness in the image caused by too high a positioning of the EOTF curve, the most discerning observers may notice that it is not perfectly aligned. It runs slightly below the reference curve, which would suggest that the S85F has slight issues showing all the details in the image. We must point out right away that it is highly unlikely that an average viewer would notice any shortcomings in the image. The final effect after calibration is rated as exemplary.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

The processing of tonal transitions (gradients) in the S85F is at a high level. The television effectively handles posterization (the "stepping" effect of colors), even with heavily compressed materials, such as from streaming services. However, using this feature requires making a certain compromise. We noticed that the noise reduction algorithm is quite aggressive – even at the lowest setting, it can eliminate natural film grain, which for many viewers is part of the film's aesthetics. The "Standard" setting seems to be the golden mean, not causing visible loss of important details, so we can recommend it. However, we advise against using the "High" level, which removes not only noise but also desired details, such as texture or structure of objects on the screen.

The scaling (upscaling) process of lower resolution content works very well in the S85F. The image is sharp and clear. The only minor imperfection we observed is occasional, slight aliasing on the edges. The television also still exhibits characteristics typical of this manufacturer, such as active "overscan" (slight magnification of the image). This should be kept in mind, especially when watching older materials, as it may result in a minimal cropping of the original frame.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The S85F is a model with impressive speed. The use of a 120 Hz OLED panel ensures that dynamic scenes, both in games and during sports broadcasts, meet expectations: smoothly, sharply, and without loss of clarity. A key role here is played by the instantaneous pixel response time, which is a natural advantage of OLED technology. Transitions between frames are instantaneous, and the image remains clear even during the fastest camera movements. Moving objects, like a ball on the field or a car in a chase scene, are clear and devoid of the characteristic motion blur typical of LCD panels (the so-called "tail").

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.