Samsung S85D vs Hisense U7Q

Brightness is an important factor in televisions, and the S85D offers a level similar to older OLED models. While it’s not outstanding in this area, it comes at a very competitive price. With peak brightness at 600 nits, HDR content looks sharp, delivering a hint of cinematic quality at home. Like many budget OLEDs, though, very bright, full-screen scenes—such as the final shot in The Meg—may cause the brightness to drop by nearly half, which is noticeable compared to pricier models. However, with 99% DCI-P3 colour coverage, the S85D delivers vibrant, accurate colours.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

The Filmmaker mode on the Samsung S85D offers the best factory settings, but it is not free from flaws, particularly noticeable in colour reproduction. The white balance chart for HD and HDR content shows clear issues – both red and blue are significantly weakened, leading to a dominance of green. The result is an unnatural yellowish glow that can affect the perception of realistic scenes. The Colour Checker test also highlights issues, with colour samples deviating from expected values – for HD materials, colours tend to be too saturated, with a noticeable shift towards green, as seen in the white balance chart. In contrast, for 4K HDR content, colours appear too dull and lack depth, diminishing the attractiveness and naturalness of the image. This effect is particularly noticeable in delicate scenes where colour precision plays a key role, which can be disappointing for discerning viewers who expect faithful reproduction of details and colour intensity.

When it comes to brightness, the gamma chart for HD content produces positives, but there is a noticeable spike at the end, exceeding a value of 2.4. Although this is not a major problem in most scenes, in more demanding sequences it can affect the clarity of bright details. For 4K content, the problematic aspect is the EOTF curve, responsible for delivering brightness. The initial part of the chart shows a small spike. This phenomenon can result in excessive boosting of brightness in the brightest areas of the image, leading to loss of detail in very bright scenes.

Although the Samsung S85D’s factory settings are reasonable, especially in Filmmaker mode, it is worth considering a manual adjustment of settings to improve some imperfections, particularly in colour reproduction.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

After calibration, Filmmaker mode on the Samsung S85D truly stands out. White balance adjustments across all content types yield significantly more natural colour reproduction. In the Colour Checker test, colour reproduction errors are minimal and well within acceptable limits, reflecting precise and true-to-life hues. Factory settings fell short in this regard, but now colours appear realistic, as though accurately rendered according to the creators’ intent. This marks a substantial improvement over previous generations, where colours often appeared distorted or overly saturated.

Brightness also benefits from calibration, becoming sharper and more refined. The Gamma, already fairly consistent, is now even more stable, delivering a deeper and more natural image. Adjustments to the EOTF curve enhance detail visibility in darker areas and improve contrast balance. With these refinements, the television provides a nearly reference-quality image, greatly enriching the experience of movies and HDR content.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

Samsung S85D performs excellently in image scaling and smoothing tonal transitions. Like other Samsung models, the TV offers three noise reduction modes: off, standard, and high. While it improves gradation well, it unfortunately also removes film grain, which many viewers desire to give the image a cinematic character. Grain often adds authenticity and a certain rawness to films, which is lost after smoothing. Removing grain can make the image look too sterile and smoothed out, which takes away some of the charm of the original film material. As for image scaling, the Samsung S85D handles lower resolution content perfectly – the model in the photo and the branches in the background are shown correctly, without significant jagged edge issues. The only noticeable drawback is the presence of overscan, which can sometimes cut off parts of the image, which may not be to everyone's taste.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

As expected from an OLED television, the Samsung S85D offers excellent motion fluidity. Equipped with a 120 Hz panel and a fast response time, the television delivers very smooth playback of dynamic scenes without visible blurring. For movie enthusiasts, there is a feature called "Image Clarity Settings," which allows you to adjust motion fluidity to individual preferences on a 10-point scale. Motion blur reduction increases the sharpness of fast-moving objects, while judder reduction smooths out motion, eliminating the "stuttering" effect. This allows every user to set the appropriate level of clarity that best suits their taste, from a more cinematic effect to clearer, smoother movements.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The Samsung S85D is an excellent choice for gamers due to its many modern features that facilitate and enhance gameplay. The TV has four full-bandwidth HDMI 2.1 ports, allowing you to connect the latest consoles without worrying about image quality or frame rate limitations. This means support for 4K resolution at 120 Hz, which is ideal for modern titles. Additionally, the Samsung S85D has an ALLM (Auto Low Latency Mode) function that automatically switches to low latency mode when it detects a gaming device. This way, you don't have to manually switch settings—the TV takes care of ensuring a quick response time, which is crucial in games where every second counts.

The VRR (Variable Refresh Rate) feature and G-Sync support are further elements that make gameplay smoother. VRR adjusts the refresh rate to match the frame rate generated by the console or PC, eliminating screen tearing and stuttering. This is particularly useful in dynamic games where the frame rate can fluctuate. Auto Motion Plus Game is a feature that Samsung has introduced with gamers in mind, and it's worth appreciating. Thanks to it, the image in games becomes smoother—30 frames per second looks like 45, and 60 Hz gains fluidity, approximating a 90 Hz effect. Meanwhile, there is no significant increase in input lag, which remains below 25 ms, distinguishing this feature from others available on the market. Gamers can enjoy smoother visuals without worrying about a decline in responsiveness.

Samsung has also taken care of something extra—the TV has a built-in Xbox Game Pass app, which means you can play in the cloud without the need for a console. This is a great solution for those who want to enjoy gaming without investing in additional hardware. All you need is internet access, and you have a vast library of games at your fingertips. This makes the Samsung S85D a great choice for both casual gamers and more advanced ones.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.