Samsung S85D vs Hisense E7Q PRO / E79Q PRO

Brightness is an important factor in televisions, and the S85D offers a level similar to older OLED models. While it’s not outstanding in this area, it comes at a very competitive price. With peak brightness at 600 nits, HDR content looks sharp, delivering a hint of cinematic quality at home. Like many budget OLEDs, though, very bright, full-screen scenes—such as the final shot in The Meg—may cause the brightness to drop by nearly half, which is noticeable compared to pricier models. However, with 99% DCI-P3 colour coverage, the S85D delivers vibrant, accurate colours.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

The Filmmaker mode on the Samsung S85D offers the best factory settings, but it is not free from flaws, particularly noticeable in colour reproduction. The white balance chart for HD and HDR content shows clear issues – both red and blue are significantly weakened, leading to a dominance of green. The result is an unnatural yellowish glow that can affect the perception of realistic scenes. The Colour Checker test also highlights issues, with colour samples deviating from expected values – for HD materials, colours tend to be too saturated, with a noticeable shift towards green, as seen in the white balance chart. In contrast, for 4K HDR content, colours appear too dull and lack depth, diminishing the attractiveness and naturalness of the image. This effect is particularly noticeable in delicate scenes where colour precision plays a key role, which can be disappointing for discerning viewers who expect faithful reproduction of details and colour intensity.

When it comes to brightness, the gamma chart for HD content produces positives, but there is a noticeable spike at the end, exceeding a value of 2.4. Although this is not a major problem in most scenes, in more demanding sequences it can affect the clarity of bright details. For 4K content, the problematic aspect is the EOTF curve, responsible for delivering brightness. The initial part of the chart shows a small spike. This phenomenon can result in excessive boosting of brightness in the brightest areas of the image, leading to loss of detail in very bright scenes.

Although the Samsung S85D’s factory settings are reasonable, especially in Filmmaker mode, it is worth considering a manual adjustment of settings to improve some imperfections, particularly in colour reproduction.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

After calibration, Filmmaker mode on the Samsung S85D truly stands out. White balance adjustments across all content types yield significantly more natural colour reproduction. In the Colour Checker test, colour reproduction errors are minimal and well within acceptable limits, reflecting precise and true-to-life hues. Factory settings fell short in this regard, but now colours appear realistic, as though accurately rendered according to the creators’ intent. This marks a substantial improvement over previous generations, where colours often appeared distorted or overly saturated.

Brightness also benefits from calibration, becoming sharper and more refined. The Gamma, already fairly consistent, is now even more stable, delivering a deeper and more natural image. Adjustments to the EOTF curve enhance detail visibility in darker areas and improve contrast balance. With these refinements, the television provides a nearly reference-quality image, greatly enriching the experience of movies and HDR content.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

Samsung S85D performs excellently in image scaling and smoothing tonal transitions. Like other Samsung models, the TV offers three noise reduction modes: off, standard, and high. While it improves gradation well, it unfortunately also removes film grain, which many viewers desire to give the image a cinematic character. Grain often adds authenticity and a certain rawness to films, which is lost after smoothing. Removing grain can make the image look too sterile and smoothed out, which takes away some of the charm of the original film material. As for image scaling, the Samsung S85D handles lower resolution content perfectly – the model in the photo and the branches in the background are shown correctly, without significant jagged edge issues. The only noticeable drawback is the presence of overscan, which can sometimes cut off parts of the image, which may not be to everyone's taste.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

As expected from an OLED television, the Samsung S85D offers excellent motion fluidity. Equipped with a 120 Hz panel and a fast response time, the television delivers very smooth playback of dynamic scenes without visible blurring. For movie enthusiasts, there is a feature called "Image Clarity Settings," which allows you to adjust motion fluidity to individual preferences on a 10-point scale. Motion blur reduction increases the sharpness of fast-moving objects, while judder reduction smooths out motion, eliminating the "stuttering" effect. This allows every user to set the appropriate level of clarity that best suits their taste, from a more cinematic effect to clearer, smoother movements.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The Samsung S85D is an excellent choice for gamers due to its many modern features that facilitate and enhance gameplay. The TV has four full-bandwidth HDMI 2.1 ports, allowing you to connect the latest consoles without worrying about image quality or frame rate limitations. This means support for 4K resolution at 120 Hz, which is ideal for modern titles. Additionally, the Samsung S85D has an ALLM (Auto Low Latency Mode) function that automatically switches to low latency mode when it detects a gaming device. This way, you don't have to manually switch settings—the TV takes care of ensuring a quick response time, which is crucial in games where every second counts.

The VRR (Variable Refresh Rate) feature and G-Sync support are further elements that make gameplay smoother. VRR adjusts the refresh rate to match the frame rate generated by the console or PC, eliminating screen tearing and stuttering. This is particularly useful in dynamic games where the frame rate can fluctuate. Auto Motion Plus Game is a feature that Samsung has introduced with gamers in mind, and it's worth appreciating. Thanks to it, the image in games becomes smoother—30 frames per second looks like 45, and 60 Hz gains fluidity, approximating a 90 Hz effect. Meanwhile, there is no significant increase in input lag, which remains below 25 ms, distinguishing this feature from others available on the market. Gamers can enjoy smoother visuals without worrying about a decline in responsiveness.

Samsung has also taken care of something extra—the TV has a built-in Xbox Game Pass app, which means you can play in the cloud without the need for a console. This is a great solution for those who want to enjoy gaming without investing in additional hardware. All you need is internet access, and you have a vast library of games at your fingertips. This makes the Samsung S85D a great choice for both casual gamers and more advanced ones.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.