Samsung QN900D Neo QLED 8K vs Hisense U7Q

Under synthetic testing conditions, the television showcased its impressive light output, achieving 1400 nits, which is undeniably remarkable. This capability was also evident in the opening scene of Life of Pi, featuring a vibrant sunrise. However, due to certain dimming algorithm issues, some drawbacks are noticeable. For instance, in test scenes from Sicario 2 and the second scene of Life of Pi, the brightness levels dropped to an average of 500-600 nits. While this performance isn't poor by Mini LED standards, expectations were higher given the premium price of the TV. Nonetheless, the set should be commended for covering a wide colour gamut of DCI-P3 at around 96%. Although some technologies offer higher coverage, this is still a commendable result.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

The television includes a Filmmaker mode, intended to present films in the most authentic way possible, but it does come with some issues. For HD content, the white balance shows a dominance of red and blue, giving the image a pinkish hue. Conversely, for 4K HDR content, the levels of blue and red drop, resulting in a warming effect that shifts colours towards yellow tones. Colour Checker tests confirm this tendency, with colour samples visibly drifting in this direction.

In terms of brightness and contrast, the gamma is notably disrupted. The main issue is a marked spike at the start of the graph, indicating that dark details are excessively brightened, which reduces depth in the darkest parts of the image due to zone dimming. For 4K HDR content, the EOTF curve performs reasonably well but falls below the reference level, affecting the overall image dynamics.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

After calibration, the Filmmaker mode truly lives up to its name. The white balance for both HD and 4K HDR content has been significantly improved, resulting in more natural and consistent colours. The pink hues in HD content and the yellow tint in 4K HDR have been effectively eliminated, enhancing the realism of the image. As a result, the television now offers much better colour reproduction, positively impacting the overall viewing experience.

However, when it comes to brightness, the gamma curve now reveals a noticeable drop at the beginning, making the darkest details more difficult to discern. The EOTF curve for 4K HDR content remains largely unchanged and still falls short of the reference level, meaning the television continues to struggle with maintaining appropriate brightness. This issue is tied to the aggressive dimming algorithm, which affects overall brightness and black levels.

Despite the limitations associated with local dimming, the television has seen an improvement in colour reproduction quality. The Color Checker test results confirm that the colour samples are now much closer to the standards, resulting in a more natural and visually pleasing image.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

The smoothness of tonal transitions in lower-quality materials looks great – the Noise Reduction function effectively smooths tonal transitions while eliminating film grain. Although removing grain is not always desired, the final effect looks very aesthetic, especially for those who prefer a cleaner image.

As for upscaling, the Samsung QN900D demonstrates the enormous capabilities of the new AI technology processor. Photos and materials in lower resolution are upscaled while retaining many details – for example, a photo with a model looks great, devoid of unnecessary jagged edges, and the branches in the background are not overly aliased.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

The Samsung QN900D is currently the fastest television in the world – quite literally. With an impressive refresh rate of 240 Hz at 4K resolution, it offers a remarkable performance that PC gamers will undoubtedly appreciate. Movie enthusiasts will also find much to admire, as Samsung provides a 10-level scale in the picture clarity settings, allowing for extensive image customisation. Users can choose whether they want the television to deliver a smoother, more fluid effect at the highest settings, or a more cinematic experience with visible frames at the lowest settings.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The Samsung QN900D is excellent for console gaming, packed with features gamers will truly appreciate. It comes with 4 HDMI 2.1 ports, but they do not support the full 48 Gb/s bandwidth. However, for most users, this bandwidth is more than adequate. The TV also supports Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR), which ensures smoother gameplay and eliminates screen tearing during fast-paced action. Features like G-Sync and FreeSync are also supported, enhancing compatibility with both consoles and PCs equipped with compatible graphics cards, helping to reduce stuttering and provide a smooth image.

A standout feature exclusive to Samsung is the Xbox Game Pass app, allowing users to stream games directly to the TV without needing an Xbox console. This is a very convenient option for gamers who want to enjoy their favourite games without purchasing additional hardware. The Samsung QN900D also features a Game Bar, which provides quick access to gaming-related settings, making it easy to configure the TV for optimal performance.

The Auto Motion Plus Game function offers a special motion smoothing mode that increases the frame rate (up to 4K@60Hz). Importantly, this does not raise input lag significantly, so players can enjoy smoother visuals without sacrificing responsiveness. With all these features, the Samsung QN900D is a top-tier choice for gamers seeking a television with the best possible specifications.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.