Samsung QN85F vs Hisense E7Q PRO / E79Q PRO

Although the more than double number of dimming zones compared to its predecessor has not translated into a spectacular jump in black levels and contrast, we definitely felt it in the HDR effect itself. The QN85F is up to 50% brighter than last year's model, making a huge impression in dynamic scenes. The peak brightness can reach nearly 1700–1800 nits, which is truly impressive in this Mini-LED class. The best part is that almost regardless of the scene being viewed, the HDR effect remains strong and vibrant. In four out of five test scenes, the brightness was around 1000 nits, a level that in most cases allows viewers to feel the true magic of this format. Of course, in scene number 4 from the movie Sicario 2, the limitations of Mini-LED technology become apparent – the brightness of the helicopter's spotlight drops to around 500 nits. It's not an outstanding result, but it's still much more acceptable than in last year's model. Samsung deserves applause, as the improvement in brightness in the QN85F is substantial compared to its predecessor. However, it's a pity about a certain trend seen in this year’s televisions – the manufacturer has worsened the color gamut coverage. Although the QN85F has a QLED panel, its result of around 90% DCI-P3 is average, and in the most demanding films, it can lead to less vibrant colors than in the predecessor. Despite this shortcoming, the overall HDR effect is at an excellent level and really makes a big impression in this class of devices.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

The Samsung QN85F offers several preset picture modes, but out of the box, the television starts in "Eco" mode. We could actually end the discussion here, because for such a model, using this setting makes no sense – the picture is washed out, unpleasant, and far from what we expect from a television of this class. Therefore, we conducted our tests in the best available mode, which is the Filmmaker mode. Its purpose is to faithfully reproduce what the directors saw while filming, and indeed, this setting performs best among all the factory options. However, this does not mean it is free of flaws.

Both in SDR and HDR, the QN85F strongly highlighted warm colors. This stemmed from a lack of white balance, with a noticeable absence of blue. Additionally, the picture sometimes appeared overexposed – both the gamma brightness characteristic and the EOTF curve indicated that the television has a tendency to blow out scenes. In SDR, the color reproduction errors (Delta E at levels of 4–5) were still acceptable, but in HDR, the inaccuracies became really significant and clearly deviated from what the creators intended to show us. Fortunately, Samsung provides a wide range of calibration tools in its televisions, so – as always – we proceeded with professional calibration to see how much could be improved.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

After calibrating the movie mode, we managed to tame the colors in both modes to nearly perfection – most of them did not exceed an error value of 3, which is the limit of visibility to the human eye. The image became more natural, fuller, and at the same time devoid of the blooming that was noticeable right after taking the TV out of the box. This shows how much potential lies in the QN85F and how well it responds to precise settings. However, this does not change the fact that certain technological barriers cannot be overcome. Despite the significant benefits of calibration, limitations of the panel itself still remain. Although the number of dimming zones has doubled compared to its predecessor, the algorithms controlling the backlighting can manipulate brightness in their own way. Sometimes this leads to slight color distortions or subtly visible halo effects around bright objects. Nonetheless, the reception after calibration is really pleasant and shows how good a screen the QN85F can be if we just take a moment for the right settings.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

Although the native tonal transitions on the QN85F perform excellently with 4K materials, we don't always deal with content in the highest resolution. That's when it becomes crucial how the television handles upscaling and digital image processing. This process is managed by Samsung's proprietary processor – AI NQ4 Gen2. In practice, it works very efficiently. If visible color banding or other undesirable phenomena appear on the screen, for example in materials from YouTube, they can be easily smoothed out using the "noise reduction" function. Set to medium, it improves tonal transitions while not excessively blurring desired details. However, it's important to remember that – as with most Samsung televisions – this feature significantly affects the film grain. Therefore, during movie screenings, it's advisable to use it cautiously to maintain the natural character of the image.

The upscaling itself looks very good. Test materials in lower resolutions were displayed sharply and clearly, with a lot of detail. The only drawback remains the issue of overscan, which is cutting off the edges of the screen. In most situations, this is not noticeable, but with very old materials below HD quality, there may be instances where part of the image on the left side is slightly cropped.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

Motion blur and fluidity of motion in the QN85F is a topic worth discussing in more detail, as the television is equipped not with a standard 120 Hz panel, but with a 144 Hz panel. The additional hertz will primarily be appreciated by PC gamers, but the mere presence of such an option can be seen as a nice addition and a sign of the times – it’s hard to complain about the trend towards faster panels, since in practice, each of us would like the image to be as fluid as possible. However, the most important thing is how the television handles typical 120 Hz refresh rates – in the case of consoles, sports, or films recorded at 24 or 30 frames per second. And here, the QN85F performs really well. In movies, you can easily adjust the character of the image thanks to the “picture clarity” function, where we find two adjustable sliders. Key for viewing sessions is the one responsible for reducing motion blur. Lower values give the image a more cinematic character with preserved “frame rate,” while higher values lead to a strong smoothing that resembles television theater.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The Samsung QN85F makes a great impression in terms of features for gamers. It has four HDMI 2.1 ports, so we can easily connect several devices at once. There is also variable refresh rate (VRR) to prevent screen tearing, as well as automatic game mode (ALLM), which allows the TV to switch to the appropriate settings automatically when we start the console. Additionally, it supports refresh rates of up to 144 Hz – something that PC gamers will particularly appreciate, but the mere fact that such an option is available shows that Samsung is fully supporting gamers. The Game Bar panel deserves praise as well. It's a quick glance at key parameters – from frame rate to refresh mode to shortcuts for picture settings. Instead of sifting through the entire menu, everything is at our fingertips, which turns out to be really convenient in practice. However, the most interesting addition is the Game Motion Plus feature. It's nothing more than motion smoothing, transferred into the gaming world. When enabled, the picture becomes smoother, sometimes it even looks as though we're getting several more frames, and importantly, the response delay does not increase enough to interfere with gameplay. This solution truly sets Samsung's 120Hz TVs apart from the competition.

[UPDATE] We have updated our tests of Samsung TVs for the 2025 model year due to the release of software version 1131, which restored the crucial feature for gamers, HGiG.

The only serious downside remains the lack of proper HGiG support. This is a standard responsible for correct tone mapping in HDR games, ensuring that brightness and contrast are displayed as intended by the creators. Without HGiG, we have to adjust the brightness manually, which doesn’t always yield ideal results. The feature was available in previous models, but it disappeared from the QN85F after one of the updates. We hope that Samsung will quickly fix this issue, and we will keep checking to see if it has been resolved.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.