Samsung Neo QLED QN95D vs Hisense U7S Pro

The Samsung QN95D excels in HDR performance, achieving an impressive peak brightness of approximately 2000 nits. In tested movie scenes with fully lit screens, the television delivers an intense and realistic representation of HDR content, significantly enhancing the viewing experience. However, as with its handling of contrast, the dimming algorithm occasionally reveals limitations.

Despite the large number of Mini LED zones, the television doesn’t consistently provide extraordinary brightness. For instance, in scenes from "Life of Pi," featuring a bright moon against a dark background, and excerpts from "Sicario 2," showcasing intense light effects on dark backdrops, the QN95D underperforms. In such instances, the television mitigates halo effects by dimming the image to a level closer to SDR quality. While this ensures deep and uniform blacks, it comes at the cost of losing some detail in bright areas. This compromise is intended to preserve black quality but can detract from the image’s dynamism.

Despite these occasional shortcomings in the local dimming algorithm, the QN95D deserves commendation for its wide coverage of the DCI-P3 colour gamut. Thanks to the quantum dot coating, also known as QLED technology, the television produces vibrant and richly saturated colours, adding to its appeal for HDR content.

Let’s start by saying that the U7S Pro is an impressively bright television – in calibrated mode, our measuring equipment indicated a staggering 2200 nits of peak brightness! This is an impressive result, considering that this model is positioned as mid-range.

However, as we know, peak brightness on test patterns is one thing, and actual movie scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. While in the most demanding moments the television can still exceed the 1000 nit barrier – which is still a great result, perfectly fitting the mastering standards of most HDR films – the truly challenging aspect turns out to be the aggressively tuned local dimming algorithms. Because of them, small, bright details, such as stars or the moon in the night sky, are noticeably dimmed. The television tries at all costs to maintain deep black levels, which is of course understandable, but unfortunately, this comes at the cost of dynamics and the brilliance of the HDR effect itself.

The color reproduction is worth praising. The new U7S Pro is a QLED construction that provides very wide color gamut coverage. Unlike last year's model (U7Q Pro), this year's variant is now a “true” QLED, rather than a solution based on a PFS filter. As a result, color saturation has noticeably increased, and coverage of the most demanding BT.2020 space has exceeded the 81% barrier.

The Samsung QN95D was evaluated for factory colour reproduction in Filmmaker mode, which provides the manufacturer’s optimised settings. While this mode delivers good performance, it is not without shortcomings. For HD content, notable colour deviations were observed, particularly in white balance, where a red tint dominated the chart. Improvements were noted with 4K HDR content; however, significant deficiencies in blue colour reproduction persist. This is evident in scenes such as those from Star Wars, where the main character appears in tones that are warmer than intended.

Regarding contrast, the gamma chart reveals an initial steep rise, demonstrating the television’s capability to emphasise brighter image areas effectively. However, the chart also shows a clear dip at the lower end, suggesting a potential loss of detail in darker tones. This gamma curve shape could impact the clarity of dark scenes, where details may appear overly blurred or obscured. Additionally, the brightness curve (EOTF) was mostly accurate, aside from an initial drop.

Despite these minor issues, the QN95D boasts impressive features and cutting-edge technology that solidify its position as one of the top televisions on the market. However, refinements in colour accuracy and contrast are needed to maximise its potential fully.

We tested the U7S Pro model – as always – in the best factory-tuned picture mode, which is Filmmaker Mode. We can evaluate the displayed colors in two ways. The most disappointing was the profile intended for watching SDR content, such as traditional television, YouTube, and other less demanding materials. The picture was clearly too yellow, which turned out to be a direct consequence of a poorly set white balance. As our graphs show, there is a huge deficiency of the blue component here, which drastically affected the overall color temperature. This is clearly evident on the ColorChecker charts and the graphs of the color palette itself, where most samples veered toward yellow. Fortunately, the factory HDR mode performed significantly better – there, the color errors hovered around a Delta E value of 3, which is already a really solid result.

After calibration, the Samsung QN95D delivers truly impressive results. The white balance is perfectly aligned, with error readings rarely exceeding 2, indicating faithful colour reproduction. Most samples from the Colour Checker test fall well within an acceptable error range, confirming the television's excellent performance in accurately displaying colours. Contrast has also improved significantly, and the gamma curve has become more stable, ensuring better visibility of details in both dark and bright scenes.

However, the EOTF (Electro-Optical Transfer Function) curve still shows a slight divergence in film tests. While the television performs well in most scenarios, some details in black may still be lost in extreme cases due to the aggressive dimming algorithm.

Despite these minor imperfections, the overall image quality remains outstanding. After calibration, the Samsung QN95D impresses with its visual performance, offering an exceptional experience that will satisfy anyone seeking a top-tier television.

However, we know that the Hisense company can do much more – as previous generations have proven – which is why we simply couldn't leave the factory flaws of the U7S Pro model in everyday content. As always in such cases, we subjected the television to professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and compensating for the deficiencies in the blue component, the annoying yellow tint disappeared like magic. The white became naturally pure, and skin tones gained the proper, healthy hue. Importantly, the calibration not only tamed the capricious SDR mode but also allowed us to squeeze the maximum from the panel's potential, reducing the average color reproduction errors to values almost imperceptible to the human eye. The only thing we have to nitpick after the entire process is the very nature of the Mini-LED backlighting and its specific cooperation with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlighting does not always work perfectly with the creator's intent – depending on the scene being viewed, the curve can noticeably run either above or below the reference, which at times disrupts the perfect dynamics of HDR image.

The Samsung QN95D television handles tonal transitions even in lower-quality materials, thanks to the noise reduction feature that works like a gentle gradation. This function is extremely effective, smoothing out the image and eliminating unwanted noise, thus significantly improving the quality of the displayed material. However, as is often the case, overly good effectiveness can lead to unintended side effects. In the case of some materials, this feature may also blur elements that should remain clear, such as film grain.

Despite this, the television performs well in terms of image scaling, eliminating larger jagged edges. In a scene where branches are visible, they are not overly artificially sharpened, which allows for a natural look, and the model does not have an artificial outline. Overall, even in more challenging conditions, the footage is presented satisfactorily on the Samsung QN95D. The only downside when watching HD/SD content (such as regular terrestrial television) is the fact that the image is slightly cropped - this is caused by the so-called overscan, which cannot be turned off.

The digital processing of lower quality signals is at a very high level here, thanks to the MediaTek Pentonic 800 processor utilized in the U7S Pro. The upscaling itself, which is the TV's ability to enhance lower resolution signals to 4K, is also performing well. We did not notice any unnatural, sharp edges on the screen, and our test image with the model looked simply attractive.

The Samsung QN95D panel excels in motion blur and fluidity, offering a 120 Hz refresh rate along with features designed to reduce blur and judder. This allows users to adjust the picture settings to their liking, whether for movie watching or dynamic sports broadcasts. The television provides a 10-point scale for adjusting image smoothness, ranging from a frame-like appearance reminiscent of traditional film to a smoother, more cinematic effect, which is especially beneficial for sports broadcasts. This level of customization enhances the viewing experience across various types of content.

The Hisense U7S Pro features a panel with a maximum refresh rate of 165 Hz in 4K, and in game mode, it can reach up to 330 Hz at Full HD resolution. However, it's important to note that these highest numbers have little significance in everyday use, as most content supports a maximum of 120 Hz (e.g., while gaming on a console). Nevertheless, the TV handles motion quite well and performs really decently for an LCD construction.

There's hardly anything to complain about regarding fluidity. In the menu, we find a motion smoothness enhancer called "Motion Enhancement," which hides two sliders: blur reduction and judder reduction. They allow for manual configuration of the smoothness enhancer, which works well for both movies and sports, effectively improving the raw television signal.

The Samsung QN95D offers several features that gamers will appreciate. First, the TV supports a variable refresh rate (VRR), which eliminates screen tearing and provides smoother gameplay, especially in dynamic scenes. It also includes an automatic game mode (ALLM) that switches the TV to low latency mode when a connected console or computer is detected, resulting in more responsive controls.

Additionally, the QN95D has a game mode that reduces input lag to an impressively low level, which is vital for games where quick reflexes matter. With a high refresh rate of 120 Hz, the image remains exceptionally smooth, enhancing the experience of fast-paced action games and sports. The TV also supports G-Sync and FreeSync technologies, further improving gameplay and user comfort. An interesting addition is the 'Game Bar' – a special menu that provides easy access to all gaming-related settings, allowing users to quickly adjust the image and other parameters without interrupting gameplay.

While the Samsung QN95D does not support Dolby Vision, which is typical for Samsung models, it does feature HGiG functionality, ensuring that HDR games are displayed with the appropriate image quality in line with the creators' intentions.

If you plan to connect a console or PC to the U7S Pro, you will be more than satisfied – this television is excellent equipment for gamers. Hisense didn't spare any expense and included 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. You won't need to juggle cables, as each port will handle the full package of features. We have an automatic game mode (ALLM) and VRR, which works over a wide range from 48 Hz to a cosmic 330 Hz. Of course, those 330 Hz are currently just a gimmick for owners of powerful PCs, as consoles will still be limited to 120 Hz, but it's good to have that reserve for the future. The Game Bar also works very well during gaming. It's a handy menu bar for gamers, where you can quickly change the picture mode, turn on a crosshair in the center of the screen, and even change the aspect ratio to ultra-wide without going into the main settings of the television, which PC simulator fans will appreciate. The only downside worth noting is the incorrect implementation of the HGiG format in games. This means that the television ignores the instructions from the console regarding the image generated in HDR10 and constantly meddles with the image it produces, trying to "enhance" it in its own way. Because of this, the correct configuration of HDR in the console menu (where brightness is set on the logo/checkerboard) is somewhat complicated.