Philips The One (PUS8959 / PUS8919 / PUS8909 / PUS8949 vs Hisense U7S / U77SE

The luminance chart for Philips PUS8959 shows that the television can achieve around 550 nits of brightness, which can be considered a satisfactory level. This brightness allows the effects of HDR to be felt, particularly standing out in more demanding scenes. In the tested patterns, the television performed quite well, even in challenging sequences like those from "Sicario 2". Due to the lack of local dimming, the television does not dim small bright elements, and they shine with the full "power" of the television but at the cost of the silverish blacks we mentioned in the paragraph about blacks. It is also worth praising Philips PUS8959 for its good coverage of the DCI-P3 color palette, which amounts to around 94.5%. This makes the colors vivid and close to the creators' intentions, further enhancing the quality of HDR effects and the viewing experience of high dynamic range content.

The Hisense U7S has considerable HDR potential, but it can't use it in every scene. On a test pattern it reaches around 1,100 nits, so the backlight itself is very strong. In our brighter film scenes we measured about 640 to 745 nits. That's still enough for the sun or bright highlights to have a noticeable glow and to show an advantage over SDR material. When the TV needs to illuminate a larger portion of the image, it does quite well.

The problem appears with small lights on a dark background. Each of the 192 zones covers an area much larger than a tiny point on the screen. If the TV were to strongly light such a zone, it would also brighten the surrounding area along with the light. Hisense tries to avoid that and dims the entire zone. Black levels therefore look better, but a small bright object that should draw the eye also loses intensity. That's why in two tougher scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small lights are noticeably muted. The U7S therefore prioritizes maintaining deep blacks, even at the expense of bright details. With this number of zones that's an understandable compromise, but it's worth remembering — the 1,100-nit peak tells us about the backlight's capability, not how brightly the TV will render every element of a film.

Colors

Hisense calls the U7S ULED, but that's a marketing name; the wider color gamut here comes from a PFS phosphor backlight. In our measurements the TV covered about 91% of DCI-P3 and 71% of BT.2020. Those are good results, although it falls short of the best screens on the market. The biggest shortfall is in green — the TV doesn't even reach the DCI-P3 target there, so the most saturated shades will be less intense than they should be. Most colors in HDR films and series, however, still look suitably rich. A positive is the repeatability of the results. Gamut coverage on test patterns and in film scenes is practically identical.

The Philips PUS8959 television was tested in the best, theoretically most precise picture mode – Filmmaker. Although the name suggests cinematic quality, it unfortunately falls far short of the ideal. The biggest issue in this mode is white balance, both in HD and 4K content. It is characterized by a significant dominance of the red color and dips in the green level, resulting in an unnatural color reproduction. For example, white elements of the image have a distinctly pinkish hue, and the green is less intense, causing the overall image to lose its naturalness and color balance. The ColorChecker test confirms these errors – it is clearly visible how the color samples "deviate" from the correct values, which can be best observed on the sample squares that should accurately reproduce colors. The lack of accuracy in this regard affects the realism and fidelity of the image, which is particularly undesirable in Filmmaker mode.

Regarding brightness characteristics, the gamma chart resembles a real roller coaster – with small elements displayed on the screen, the brightness is excessive, causing details to become overly highlighted. Meanwhile, at higher gamma values, the image loses contrast and becomes too dark, making the overall appearance look less dynamic. Similar issues can be noticed in the EOTF characteristics – the television is unable to correctly reproduce the brightness level, negatively affecting the overall image quality.

The out-of-the-box colors on the Hisense U7S are decent, but there are a few things to improve. In SDR there's a red bias in the white balance, which makes the image too warm and in places slightly pink. You can notice this on faces and on bright, neutral surfaces. Gamma also runs below the reference, so the TV brightens the image, especially in darker areas. That makes shadow details easier to see, but the scene loses some of its depth.

In HDR the white balance is a bit more even, but not completely neutral; midtones lack blue, and the brightest areas lack red. A bigger problem is how brightness is reproduced. The EOTF curve shows that a large portion of midtones is being brightened, so the image looks brighter than the source material intends. Color Checker measurements also perform worse than in SDR: many errors are around 3 to 4, and individual ones reach as high as 8. Colors can therefore look attractive, but they are not always faithful to what we should be seeing. There's room for improvement, and we'll check how much can be corrected with calibration.

After calibration, the Philips PUS8959 television shows a significant improvement in color reproduction, especially in HD content. The white balance is exceptionally even, and the Delta E error values are below 1, which can be considered an outstanding result. Additionally, the gamma, which is responsible for brightness in lower-quality materials, performs very well, maintaining a stable level at 2.4, leading to an appropriate balance between bright and dark areas of the image.

Regarding 4K HDR materials, a significant improvement is also noticeable. The white balance, although not as perfect as in HD content, no longer shows issues with excessive red exposure, making the image appear more natural and harmonious. Unfortunately, in the EOTF characteristics, it is difficult to speak of any significant improvement, due to the design limitations of the television that prevent significant enhancement in this aspect.

Nevertheless, the overall performance is much better after calibration, making the Philips PUS8959 one of those televisions where it is truly worth spending time on precise calibration to achieve satisfactory image quality.

Calibration of the Hisense U7S helped most with SDR content. We managed to even out the white balance, so the previous warm cast is gone and whites and grays look neutral. Gamma is also now very close to the reference, and the TV no longer brightens the image unnecessarily, so darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors fall below 2. That yields a really well-calibrated picture for regular TV and SDR movies. It didn't go as smoothly in HDR. The TV lacks an effective way to correct the EOTF curve, so Hisense still interprets the content's brightness a bit on its own. It brightens parts of the image and can dim the brightest elements depending on the scene and the local dimming behavior. Calibration couldn't eliminate this. It shows up in the Color Checker results as well, where many errors remain around 3–4 and individual ones exceed 7. So in SDR the result is very good, but in HDR we have to accept that the TV adds its own interpretation of brightness to the image.

When it comes to smoothing tonal transitions, the "Distortion Reduction" function at the minimal setting performs quite well, effectively smoothing tonal transitions without excessive influence on other elements of the image. In tests, I did not notice that the reduction negatively affected the image structure, such as film grain or object details – everything remains in place, which is a big plus for users who appreciate the natural look of film materials.

On the other hand, regarding digital processing, the image looks quite good, although it is characterized by very softened contours, giving it an almost "misty" quality. This effect can evoke mixed feelings – some users may enjoy the fluidity and delicacy of this type of presentation, while others may find it too gentle, losing detail. It is a matter of individual preferences, but it must be admitted that the Philips PUS8959 provides quite subtle yet effective tools for improving tonal transitions without excessive interference in the natural character of the image.

The handling of lower-quality material on the Hisense U7S is fairly mediocre. The Pentonic 700 chipset used here doesn't cope well with the effects of heavy compression. The menu includes a "Smooth & Gradient" picture option, but its performance leaves much to be desired. At the low setting it's hard to notice any improvement in tonal transitions, although at least the image isn't degraded. The medium and high settings still don't remove visible banding between shades and begin to smear details; in our test clips even parts of characters' faces disappeared. Interestingly, film grain remains untouched at every level. If you use this feature, we'd stick with the low setting. Its current behavior needs refinement, but that's mainly down to the processor used. Upscaling to 4K performs much better. Lower-resolution footage gains clarity, edges are well reconstructed, and fine elements look crisp. That doesn't mean it can recover details that weren't in the recording, but the TV makes good use of what it gets from the source. Another plus is that it doesn't crop the image edges, even with an SD signal.

Philips TV PUS8959 is equipped with a 120 Hz panel, which should satisfy more demanding users, especially those who love watching dynamic sports broadcasts or playing games. Such a high refresh rate allows for a significantly smoother image, being a key aspect during dynamic scenes and fast actions.

For those who prefer watching movies, the TV offers an additional motion smoother that allows adjusting the frame rate of the film according to personal preferences. The Philips PUS8959 has a 10-step adjustment for the functions called "Smoothness" and "Motion Blur Reduction." The "Smoothness" function is responsible for increasing the number of frames through interpolation, making motion on the screen smoother, resembling the effect of so-called "soap opera." Meanwhile, "Motion Blur Reduction" focuses on minimizing blurring and improving motion sharpness, which is particularly noticeable in dynamic sequences, such as action scenes or fast sports shots.

Motion handling on the Hisense U7S is pretty good thanks to the 144 Hz refresh rate. For movies we also have a motion smoothing feature that lets you adjust judder and blur reduction. You can therefore keep a more cinematic motion or increase smoothness if abrupt camera shifts bother you. In sports and games the high refresh rate is also useful, but unfortunately it doesn't solve this panel's biggest problem.

The culprit is pixel response time. Fast-moving objects leave long, noticeable trails, as our UFO test shows. It's worst on dark backgrounds, where the trail behind the object is especially pronounced. So motion can be smooth, but the moving object itself loses sharpness, and that difference on the U7S is fairly easy to notice.

Philips PUS8959 is a television that will certainly satisfy gaming enthusiasts. It supports most modern technologies useful during gameplay, such as HGiG, allowing for better HDR effect reproduction in games. As a result, the image is closer to what the game developers intended to achieve.

The television also supports 120 Hz image display, ensuring smoothness and dynamism, which is particularly important during action games and sports broadcasts. The Game Bar feature provides quick access to game settings, making it easier to adjust the image according to user preferences without interrupting gameplay.

Unfortunately, the Dolby Vision mode does not offer low input lag, which may be noticeable during dynamic scenes. Nevertheless, thanks to the HGiG feature and high refresh rate, the Philips PUS8959 remains an attractive choice for gamers, offering good image quality and appropriate smoothness during gameplay.

The Hisense U7S has a lot to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz at Full HD, 1440p, and 4K, so modern consoles’ capabilities are well used. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a wide choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate does not eliminate. VRR and ALLM are also present. The first helps prevent tearing when frame rates in a game change. The second automatically switches the TV into game mode, so you don’t have to dig through the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision, including at 120 Hz. Importantly, this format does not introduce significant input lag here. The Game Bar also looks very good. It’s easy to read, visually appealing, and lets you quickly check what signal the TV is receiving. There are also handy gaming settings at your fingertips, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the entire menu.

Our biggest complaints concern HGiG. Hisense continues to do its own tone mapping, which makes setting HDR on the console confusing. You adjust a checkerboard test pattern and the TV continuously adapts how it looks. As a result, the moment the pattern disappears does not correctly indicate the screen’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR peak brightness on the console to about 900 to 1000 nits, rather than relying on the configurator.