Philips The One (PUS8959 / PUS8919 / PUS8909 / PUS8949 vs Hisense E7Q PRO / E79Q PRO

The luminance chart for Philips PUS8959 shows that the television can achieve around 550 nits of brightness, which can be considered a satisfactory level. This brightness allows the effects of HDR to be felt, particularly standing out in more demanding scenes. In the tested patterns, the television performed quite well, even in challenging sequences like those from "Sicario 2". Due to the lack of local dimming, the television does not dim small bright elements, and they shine with the full "power" of the television but at the cost of the silverish blacks we mentioned in the paragraph about blacks. It is also worth praising Philips PUS8959 for its good coverage of the DCI-P3 color palette, which amounts to around 94.5%. This makes the colors vivid and close to the creators' intentions, further enhancing the quality of HDR effects and the viewing experience of high dynamic range content.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

The Philips PUS8959 television was tested in the best, theoretically most precise picture mode – Filmmaker. Although the name suggests cinematic quality, it unfortunately falls far short of the ideal. The biggest issue in this mode is white balance, both in HD and 4K content. It is characterized by a significant dominance of the red color and dips in the green level, resulting in an unnatural color reproduction. For example, white elements of the image have a distinctly pinkish hue, and the green is less intense, causing the overall image to lose its naturalness and color balance. The ColorChecker test confirms these errors – it is clearly visible how the color samples "deviate" from the correct values, which can be best observed on the sample squares that should accurately reproduce colors. The lack of accuracy in this regard affects the realism and fidelity of the image, which is particularly undesirable in Filmmaker mode.

Regarding brightness characteristics, the gamma chart resembles a real roller coaster – with small elements displayed on the screen, the brightness is excessive, causing details to become overly highlighted. Meanwhile, at higher gamma values, the image loses contrast and becomes too dark, making the overall appearance look less dynamic. Similar issues can be noticed in the EOTF characteristics – the television is unable to correctly reproduce the brightness level, negatively affecting the overall image quality.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

After calibration, the Philips PUS8959 television shows a significant improvement in color reproduction, especially in HD content. The white balance is exceptionally even, and the Delta E error values are below 1, which can be considered an outstanding result. Additionally, the gamma, which is responsible for brightness in lower-quality materials, performs very well, maintaining a stable level at 2.4, leading to an appropriate balance between bright and dark areas of the image.

Regarding 4K HDR materials, a significant improvement is also noticeable. The white balance, although not as perfect as in HD content, no longer shows issues with excessive red exposure, making the image appear more natural and harmonious. Unfortunately, in the EOTF characteristics, it is difficult to speak of any significant improvement, due to the design limitations of the television that prevent significant enhancement in this aspect.

Nevertheless, the overall performance is much better after calibration, making the Philips PUS8959 one of those televisions where it is truly worth spending time on precise calibration to achieve satisfactory image quality.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

When it comes to smoothing tonal transitions, the "Distortion Reduction" function at the minimal setting performs quite well, effectively smoothing tonal transitions without excessive influence on other elements of the image. In tests, I did not notice that the reduction negatively affected the image structure, such as film grain or object details – everything remains in place, which is a big plus for users who appreciate the natural look of film materials.

On the other hand, regarding digital processing, the image looks quite good, although it is characterized by very softened contours, giving it an almost "misty" quality. This effect can evoke mixed feelings – some users may enjoy the fluidity and delicacy of this type of presentation, while others may find it too gentle, losing detail. It is a matter of individual preferences, but it must be admitted that the Philips PUS8959 provides quite subtle yet effective tools for improving tonal transitions without excessive interference in the natural character of the image.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

Philips TV PUS8959 is equipped with a 120 Hz panel, which should satisfy more demanding users, especially those who love watching dynamic sports broadcasts or playing games. Such a high refresh rate allows for a significantly smoother image, being a key aspect during dynamic scenes and fast actions.

For those who prefer watching movies, the TV offers an additional motion smoother that allows adjusting the frame rate of the film according to personal preferences. The Philips PUS8959 has a 10-step adjustment for the functions called "Smoothness" and "Motion Blur Reduction." The "Smoothness" function is responsible for increasing the number of frames through interpolation, making motion on the screen smoother, resembling the effect of so-called "soap opera." Meanwhile, "Motion Blur Reduction" focuses on minimizing blurring and improving motion sharpness, which is particularly noticeable in dynamic sequences, such as action scenes or fast sports shots.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Philips PUS8959 is a television that will certainly satisfy gaming enthusiasts. It supports most modern technologies useful during gameplay, such as HGiG, allowing for better HDR effect reproduction in games. As a result, the image is closer to what the game developers intended to achieve.

The television also supports 120 Hz image display, ensuring smoothness and dynamism, which is particularly important during action games and sports broadcasts. The Game Bar feature provides quick access to game settings, making it easier to adjust the image according to user preferences without interrupting gameplay.

Unfortunately, the Dolby Vision mode does not offer low input lag, which may be noticeable during dynamic scenes. Nevertheless, thanks to the HGiG feature and high refresh rate, the Philips PUS8959 remains an attractive choice for gamers, offering good image quality and appropriate smoothness during gameplay.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.