PHILIPS PUS9060 vs Hisense E7Q PRO / E79Q PRO

The One is bright enough to enjoy movies recorded in HDR format. The average brightness of this model is about 500 nits, so we can count on a pleasant viewing experience for movies from streaming platforms without any issues. Of course, it could always be better, because when it comes to brightness, there is never too much for this type of content. Unfortunately, a disappointing surprise may be the DCI-P3 color gamut coverage offered by the PUS9060. Although the manufacturer boasts about using a QLED filter here (it’s actually PFS LED), it's hard to talk about any positive effects of its operation. 85% DCI-P3 color gamut coverage is definitely not a level to brag about in 2025 – especially in a television advertised as QLED.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

We tested the PUS9060 in the best factory mode it employs – of course, we’re talking about movie mode. Unfortunately, the best in this case doesn’t mean good. The picture in this mode was distinctly yellowed and leaned towards orange tones. The white balance on this TV was definitely too warm, resulting in an artificial, somewhat "sun-kissed" look for the entire scene. This directly translated to significant color errors, which in the worst cases exceeded a delta E value of 6 – thus, they were visible to the naked eye. The situation was the opposite in HDR mode, where the picture became too blue and too cold in appearance. Additionally, there was a slight increase in brightness – the gamma curve and EOTF suggested that the TV slightly brightens the image, which was also evident in the comparison photo below.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

Thanks to calibration in movie mode, we managed to completely eliminate the yellow-orange hue, which significantly improved the reception of the entire scene. The image has become much more visually pleasant, although it still falls short of reference settings. It may now appear slightly bluish, but it is still a significant improvement compared to the factory settings.

Unfortunately, we could not significantly improve the brightness characteristics, but that is more about the construction of the TV itself – the lack of local dimming limits the possibilities for precise brightness management. The PUS9060 simply cannot dynamically adjust luminance like more advanced models do. Nonetheless, after calibration, the overall reception is much more enjoyable, especially in film materials.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

In the PUS9060, we find the latest version of the image processor called P5 Perfect Picture, which is designed to improve the picture - especially the imperfect ones. The TV features a distortion reduction function, which smooths out tonal transitions, that is, those "color joins" mentioned earlier. And this function does so very effectively - there is no strong color gradation, but unfortunately, it works aggressively enough that it sometimes dims desired elements, such as material textures or film grain. So this can be considered a compromise. We would not recommend using this function for movies, but for more casual content - such as YouTube or regular television - absolutely.

The P5 processor also improves the quality of lower resolution images, and it does this quite effectively. The test image with the model is very soft - sometimes even too much - but this can be easily adjusted with the sharpness slider to match personal preferences. It is also pleasing that the TV does not cut off edges in SD content - which unfortunately still happens in some TV models.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

PHILIPS PUS9060 is equipped with a 4K display with a 144 Hz refresh rate, so we can confidently say that it is suitable for both watching sports and playing games. And indeed, it is. But what about movies that are most often recorded at 24 frames? Like most of the TVs we tested with a refresh rate of 120 Hz and higher, the PUS9060 offers two sliders in the motion smoothness options. The “Smoothness” slider allows you to adjust the effect in movies – you can set the image to be smoother, resembling a theatrical effect (higher settings), or more cinematic, with a slight “jump” in frame rate (lower settings). Additionally, there is a function called "Motion Blur Reduction," which reduces blurring – and this is a very useful feature, especially when watching sports.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The PHILIPS PUS9060 is a true gaming monster – it has practically everything you could expect from a modern gaming television. It features VRR, ALLM, and also includes HGiG implementation, which helps set up HDR in games as the developers intended. The TV supports every possible resolution at 120 Hz, including 1080p, 1440p, and full 4K – so regardless of whether you’re playing on Xbox, PS5, or a PC, everything works as it should. There is also a simple Game Bar, which is a special menu for gamers that allows you to quickly check if the ALLM mode is indeed functioning in the lowest latency setting.

And of course – Ambilight TV. Let's be honest – without LEDs on the back, it’s not a true gaming device. 😉 The multicolored backlighting can really enhance the atmosphere, especially in the evening. It may not be to everyone's taste, but younger gamers will be thrilled – because it simply looks impressive.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.