PHILIPS PUS9010 (IPS) vs SONY BRAVIA 3 II (XR35M2)

In the Philips PUS9010 version with an IPS panel, HDR brightness unfortunately falls short compared to the previously tested 55-inch variant with a VA panel. The difference is about 100 nits, which is clearly noticeable given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness reaches around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly more subdued. Bright elements do not have as much impact, and scenes requiring high luminance appear less impressive. On the positive side, the coverage of the DCI-P3 color palette is commendable. The IPS version offers about 91%, which is roughly 5% more than the variant with the VA panel. This translates to slightly better color saturation in HDR content, despite the lower brightness. Colors can appear more vivid and consistent, particularly in colorful scenes.

Bravia 3 II is certainly not a TV that tries to impress with brightness. In our measurements it reached about 450 nits, so it's far from the strongest designs on the market. That said, HDR here is not just a paper feature. Compared with regular SDR material, the brightest parts of the image can already punch through, and reflections, highlights, or stronger exposures have a bit more energy and stand out better from the rest of the scene. You can see this best in simpler shots where many bright elements appear on screen. Then the Bravia 3 II can give a hint of a higher-dynamic-range picture. The problem only starts with more demanding content, where much greater brightness headroom is needed. There the TV quickly shows its limits and instead of strong, striking HDR we get only a correctly rendered picture.

Colors

Bravia 3 II uses a QLED-type panel, although technically it does not use a traditional quantum-dot layer. Instead Sony applied a PFS phosphor-based solution that serves a very similar role: it allows for more saturated reds and greens and thus lets the TV display a much wider color gamut. Measurements showed about 94% coverage of the DCI-P3 gamut and about 74.4% of the very wide BT.2020. Those are good results for this class of hardware, meaning the Bravia 3 II has no problem showing adequately saturated colors in HDR content. Colors don't look washed out, and the more intense shades can look really attractive.

We assessed color reproduction, as always, using factory settings, focusing on movie mode, which in the case of Philips usually offers the best starting point. This is also a good moment to show how much the same TV model can vary depending on the panel used. Looking at white balance, the overall trend remains similar to the variant with a VA panel. There is still excessive red in the whites, but in the tested unit with an IPS panel, there are also deficiencies in the blue channel. As a result, the image has a slightly different color character, which can be clearly seen in the comparative materials. This is a very good example showing why ready-made settings downloaded from the internet may not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially in SDR content. Color tests show correct saturation and color consistency, without glaring errors that could interfere with everyday viewing. In HDR materials, slight deficiencies in reds are already noticeable, but these are not flaws that completely ruin the perception of the image. The biggest limitations do not stem directly from the colors but rather from whites and blacks. The use of an IPS panel and slightly lowered gamma results in the image being slightly boosted in brightness, while the weak black further affects perceived contrast. This makes the overall look brighter, but at the same time, it loses depth, especially during evening viewing.

In Professional mode the Bravia 3 II, straight out of the box, delivers a fairly good level of color reproduction. In SDR the most noticeable issue is a slightly low gamma, which makes the midtone areas a bit brighter. White balance is not perfect either; as brightness increases there is a slight lack of blue and red, so whites can sometimes take on a slightly warmer, mildly greenish tint. However, these are not errors that immediately stand out while watching a movie. Average error values hover around 3, so the factory preset can be considered quite good. The situation is similar in HDR. Here again there is a slight deficiency in the blue component, so the image is a touch warmer than the reference, but the difference is not large enough to be significantly distracting during normal viewing.

After calibration, the image was brought to a really reasonable level. Everything looks coherent and natural, and when it comes to color reproduction, it's hard to definitively state whether we have a VA or IPS panel. This is a good sign, showing that the TV has a solid foundation for further adjustments. It's worth noting the larger color gamut coverage in this variant, which can slightly improve the reception of colorful scenes, especially in HDR content. However, this advantage is largely counterbalanced by the elevated blacks, resulting from the use of an IPS panel. Limited black depth affects perceived contrast, especially when watching in a dark room. As a result, despite the noticeable improvement after calibration, the final assessment remains the same as in the variant with a VA panel. Better colors are not able to fully compensate for the weaker blacks.

After calibration you can get a lot out of SDR content. The white balance was set almost perfectly, gamma practically matches the reference value, and average color errors fell from around 3 to about 1. That's a level at which differences from the reference image are, in practice, very hard to detect. The Bravia 3 II therefore shows that despite its position in Sony's lineup it has quite a lot of potential for precise picture tuning. Improvements are also visible in HDR, although here you can no longer work around all of the TV's limitations. After equalizing the colors it's easier to notice that the EOTF curve in film material runs slightly below the reference value in places, meaning the Bravia 3 II slightly darkens part of the image. That's not ideal from a reference standpoint, but in this particular TV it also has an advantage. With no local dimming and average black levels, this behavior slightly reduces the visibility of the backlight in darker scenes and helps maintain a greater sense of contrast. So you could say Sony partially masks the limits of the panel that way, rather than trying at all costs to stick to the reference luminance.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, which aims to improve the quality of weaker materials. One of the components of this system is the distortion reduction function, responsible for smoothing tonal transitions. It works effectively and actually reduces visible color gradation. Unfortunately, it does so rather aggressively. In practice, it can dull details such as material textures or film grain. This is a clear compromise, so we wouldn't recommend it for movie screenings. It performs much better with looser content, like YouTube or regular television. The P5 processor also handles lower resolution materials quite well. The image is soft, sometimes even too soft, but it can easily be adjusted with the sharpness slider, tailoring the effect to personal preferences. Additionally, the lack of edge cropping in SD materials is a plus, which is still not standard in this class of televisions.

The Bravia 3 II is Sony’s first TV to use the new MediaTek Pentonic 800 chipset, and you can see a few changes in image processing. Starting with the basics: upscaling is solid. The TV can sensibly upscale lower-resolution material and doesn’t have a strong tendency to overemphasize jagged edges or other source imperfections. With regular broadcast TV or lower-quality streaming the picture remains quite pleasing. We have more reservations about the digital image processing. In this model Sony replaced the well-known "Smooth Gradation" feature with a new setting called "Digital Noise Reduction." Its role is essentially the same: to smooth unpleasant tonal transitions and artifacts caused by heavy compression. Unfortunately, this feature performs noticeably worse than before. At the "Large" setting — the only one that noticeably affected the picture — the TV can smooth away too many image elements at once, causing film grain to disappear and surface textures or even character skin to start looking unnatural. Worse, the effect is not very consistent. When a scene contains more motion the function’s effect weakens significantly and at times it looks as if the TV stops intervening in the image altogether. For everyday viewing we therefore don’t recommend using it at a high level. It can help on a static shot, but the price is often too much loss of detail.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated primarily by sports fans and gamers. This is especially evident in dynamic scenes where motion is sharp, and annoying trailing is nearly absent. When it comes to movies (standard 24 fps), Philips provides us with a proven set of settings known from higher series. Two sliders are used to control motion. The “Smoothness” slider allows you to adjust the image to your taste: at low settings, we maintain a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit slightly “theatrical” effect. On the other hand, the “Motion Blur Reduction” is a feature made for sports – it ensures that fast objects do not lose details and remain clear.

Motion handling is definitely one of the Bravia 3 II's strongest points. The TV uses a 120 Hz VA panel, a solution that by nature, despite the high refresh rate, doesn't always cope well with motion blur. Here Sony has managed to get that problem very well under control. Fast-moving objects remain sharp, and the characteristic trails and blurring are reduced to a very low level, if not to zero. It's one of the least smearing LCD TVs we've had the chance to test. Interestingly, in this respect the Bravia 3 II can even outperform the much more expensive flagship True RGB series: the Bravia 9 II.

The Philips PUS9010 is truly a solid machine for gaming. It has everything that matters: VRR, automatic game mode (ALLM), and support for HGiG. The latter is a great feature—it allows HDR in games to be set exactly as the creators envisioned. The television handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). It doesn't matter if you connect a PS5, Xbox, or a powerful PC—everything runs smoothly and just as it should. Gamers will also appreciate the Game Bar. It's a quick, clear menu that immediately shows whether low latency mode is active. This is especially useful when frequently switching between different consoles. The experience is completed by Ambilight. Evening sessions with this lighting are on a whole different level; the image seems larger, and dynamic scenes leave an even better impression. Even if someone isn’t a fan of such “gimmicks,” it’s hard to deny that it’s impressive.

Sony Bravia 3 II is a very good TV for gamers, although not everything has been handled the way we'd like. The biggest change concerns the connections. For the first time in a Sony TV we get four full HDMI 2.1 ports with 48 Gb/s bandwidth, thanks to the new MediaTek Pentonic 800 chipset. That removes one of the long-standing issues that has plagued the manufacturer's TVs. You can connect several devices at once and use each input's full capabilities, including VRR and ALLM. There's also a simple Game Bar that lets you check key signal parameters and change a few useful settings, such as black level, when you want to improve visibility in darker parts of a game.

There are, however, two limitations worth knowing. The first is the lack of support for 1440p at 120 Hz. This won't be a problem for everyone, but people using that resolution on a console or PC, for example to get higher frame rates in certain games, will have to choose 1080p. We have more reservations about HGiG support. Sony does not allow disabling tone mapping on the Bravia 3 II, so the TV continuously processes HDR content even when you would prefer to leave that task to the console. You can most easily notice this during HDR setup. The checkerboard pattern does not disappear at the point corresponding to the TV's actual capabilities. That doesn't mean HDR in games will look bad. You just need to approach the setup a bit differently and, instead of relying on the pattern, manually set the peak brightness to about 450 nits. The issue can be worked around, but you should know about it before you start configuring your console.