PHILIPS PUS9010 (IPS) vs Samsung S90H / S92H (QD-OLED)

In the Philips PUS9010 version with an IPS panel, HDR brightness unfortunately falls short compared to the previously tested 55-inch variant with a VA panel. The difference is about 100 nits, which is clearly noticeable given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness reaches around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly more subdued. Bright elements do not have as much impact, and scenes requiring high luminance appear less impressive. On the positive side, the coverage of the DCI-P3 color palette is commendable. The IPS version offers about 91%, which is roughly 5% more than the variant with the VA panel. This translates to slightly better color saturation in HDR content, despite the lower brightness. Colors can appear more vivid and consistent, particularly in colorful scenes.

The Samsung S90H is a truly bright TV for the midrange among OLEDs. In synthetic measurements its peak brightness reached about 1650 nits. That's an outstanding result in this class, roughly 50% higher than what we’ve seen from previous models at this price point. Crucially, these tests translate directly to real video material. In 4 out of 5 film shots we tested the S90H’s brightness hovered around 1300–1500 nits. That headroom lets the TV reproduce most HDR movies with the same dynamics and expression the creators intended in post-production. Of course, on full-screen, very bright scenes the result is naturally lower and drops to around 900 nits. That’s a direct result of the protection systems that prevent the OLED panel from being overloaded. Even in that scenario there’s no reason to complain. Those 900 nits across the entire screen is still a very high level, ensuring excellent dynamics in HDR content.

A major advantage of QD-OLED TVs has always been color, and the S90H is no exception. The DCI-P3 gamut we measured reached a full 100% (exactly 99.9%), while coverage of the much wider BT.2020 gamut hit roughly 89%. That’s a great result, allowing you to enjoy extremely saturated, vivid colors in HDR content. It’s worth noting these figures are better than WOLED panels, which is especially noticeable in very demanding film scenes.

We assessed color reproduction, as always, using factory settings, focusing on movie mode, which in the case of Philips usually offers the best starting point. This is also a good moment to show how much the same TV model can vary depending on the panel used. Looking at white balance, the overall trend remains similar to the variant with a VA panel. There is still excessive red in the whites, but in the tested unit with an IPS panel, there are also deficiencies in the blue channel. As a result, the image has a slightly different color character, which can be clearly seen in the comparative materials. This is a very good example showing why ready-made settings downloaded from the internet may not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially in SDR content. Color tests show correct saturation and color consistency, without glaring errors that could interfere with everyday viewing. In HDR materials, slight deficiencies in reds are already noticeable, but these are not flaws that completely ruin the perception of the image. The biggest limitations do not stem directly from the colors but rather from whites and blacks. The use of an IPS panel and slightly lowered gamma results in the image being slightly boosted in brightness, while the weak black further affects perceived contrast. This makes the overall look brighter, but at the same time, it loses depth, especially during evening viewing.

The next stage of the test was to check how the S90H handles color reproduction without any calibration. As always, we took measurements in Filmmaker Mode, the best out-of-the-box picture setting. And here Samsung truly deserves praise. The factory tuning is at a very high level, and a few years ago that wasn't one of its strong points. The white balance was set correctly, as was the brightness response. The average color error (Delta E) hovered around 3, which is below the level at which most people can notice inaccuracies. Only in the brightest shades of gray did values slightly approach 4, but it's still hard to consider that a real viewing issue. For settings straight out of the box, the result is simply excellent.

After calibration, the image was brought to a really reasonable level. Everything looks coherent and natural, and when it comes to color reproduction, it's hard to definitively state whether we have a VA or IPS panel. This is a good sign, showing that the TV has a solid foundation for further adjustments. It's worth noting the larger color gamut coverage in this variant, which can slightly improve the reception of colorful scenes, especially in HDR content. However, this advantage is largely counterbalanced by the elevated blacks, resulting from the use of an IPS panel. Limited black depth affects perceived contrast, especially when watching in a dark room. As a result, despite the noticeable improvement after calibration, the final assessment remains the same as in the variant with a VA panel. Better colors are not able to fully compensate for the weaker blacks.

Okay, but you know we wouldn’t be ourselves if we didn’t check how much more we could squeeze out of the S90H with professional calibration. And there was no big surprise here: since the out-of-the-box settings were already very good, there wasn’t a huge reserve. Even so, we managed to refine the picture almost to perfection. After calibration the average color reproduction errors fell below the threshold of perception, reaching Delta E values under 2 for both SDR and HDR material. We also improved the brightness response, so the image more faithfully reflects the creators’ intent and maintains proper tonality across the full brightness range. Not necessarily, because the factory settings already deliver a very high level. If you want the most accurate image and want to squeeze absolutely everything out of this panel, the S90H offers that potential. After professional calibration it’s simply an almost reference display.

Will the difference be spectacular for everyone? Not necessarily. It depends a lot on the individual unit. Our sample was very well tuned straight out of the box, but that doesn’t mean every S90H will perform at the same level. Even identical models can vary in their factory calibration. That’s exactly why professional calibration makes sense: it lets you bring a specific unit to the highest possible accuracy instead of hoping for a bit of luck when buying.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, which aims to improve the quality of weaker materials. One of the components of this system is the distortion reduction function, responsible for smoothing tonal transitions. It works effectively and actually reduces visible color gradation. Unfortunately, it does so rather aggressively. In practice, it can dull details such as material textures or film grain. This is a clear compromise, so we wouldn't recommend it for movie screenings. It performs much better with looser content, like YouTube or regular television. The P5 processor also handles lower resolution materials quite well. The image is soft, sometimes even too soft, but it can easily be adjusted with the sharpness slider, tailoring the effect to personal preferences. Additionally, the lack of edge cropping in SD materials is a plus, which is still not standard in this class of televisions.

In this regard Samsung has practically changed nothing compared with last year’s model, which is actually pretty good news. The function responsible for smoothing tonal transitions still very effectively reduces posterization. You should remember, however, that it works quite aggressively, because besides removing artifacts it can also eliminate film grain and slightly soften fine image details. As always, it’s a matter of compromise and personal preference. If you want the most faithful reproduction of the source, we recommend leaving this function turned off.

There’s also no revolution when it comes to upscaling. The S90H uses the same proprietary NQ4 Gen3 image processor as its predecessor, so scaling quality has remained virtually unchanged. The TV handles lower-resolution content well, effectively improving sharpness. The overscan issue still hasn’t been solved, though. With some older material, especially archival footage, parts of the image at the edges may be cropped. It’s a minor flaw, but it’s a shame Samsung left this problem unchanged for another year running.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated primarily by sports fans and gamers. This is especially evident in dynamic scenes where motion is sharp, and annoying trailing is nearly absent. When it comes to movies (standard 24 fps), Philips provides us with a proven set of settings known from higher series. Two sliders are used to control motion. The “Smoothness” slider allows you to adjust the image to your taste: at low settings, we maintain a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit slightly “theatrical” effect. On the other hand, the “Motion Blur Reduction” is a feature made for sports – it ensures that fast objects do not lose details and remain clear.

In terms of motion smoothness, the S90H delivers a very high level. New here is a panel with a 165 Hz refresh rate. In practice, when watching movies or sports broadcasts it's hard to notice any difference, because that kind of content doesn't use refresh rates higher than 120 Hz. The extra 165 Hz will be appreciated mainly by PC gamers who can generate that many frames per second. Samsung equipped the TV with advanced motion settings. You get two sliders (judder reduction and blur reduction) that make it easy to tailor the picture's character to your preferences. You can easily get very smooth motion for sports, but you can just as easily preserve a more cinematic feel with the typical 24 fps. It all depends on which effect you prefer.

The Philips PUS9010 is truly a solid machine for gaming. It has everything that matters: VRR, automatic game mode (ALLM), and support for HGiG. The latter is a great feature—it allows HDR in games to be set exactly as the creators envisioned. The television handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). It doesn't matter if you connect a PS5, Xbox, or a powerful PC—everything runs smoothly and just as it should. Gamers will also appreciate the Game Bar. It's a quick, clear menu that immediately shows whether low latency mode is active. This is especially useful when frequently switching between different consoles. The experience is completed by Ambilight. Evening sessions with this lighting are on a whole different level; the image seems larger, and dynamic scenes leave an even better impression. Even if someone isn’t a fan of such “gimmicks,” it’s hard to deny that it’s impressive.

From the start the Samsung S90H feels like a TV designed with gamers in mind, and honestly... it's hard to blame them. The manufacturer equipped it with everything you’d expect from a gaming TV. You get four full-bandwidth HDMI 2.1 ports, support for ALLM and VRR, and very high refresh rates. There’s also a clear Game Bar that lets you quickly check key picture parameters or change settings without leaving the game. Another very welcome improvement is that HGiG now works properly. Last year it could cause a lot of issues, but on the S90H it behaves exactly as it should.

Samsung’s real ace, however, is its proprietary Game Motion Plus mode. The feature works similarly to the motion smoothing known from movies, improving animation smoothness in games while keeping input lag at a very reasonable level. For titles running at 30/60 fps, with the right settings, input lag did not exceed 40 ms in our tests. That’s a very good result, especially since enabling similar features from many manufacturers can end up increasing lag three to four times. It’s a feature that partly makes up for the lack of Dolby Vision Gaming. A smoother image often provides more noticeable benefits than the HDR format itself, so for many gamers this will be a far more valuable addition.