PHILIPS PUS9010 (IPS) vs LG QNED80A6A (VA)

In the Philips PUS9010 version with an IPS panel, HDR brightness unfortunately falls short compared to the previously tested 55-inch variant with a VA panel. The difference is about 100 nits, which is clearly noticeable given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness reaches around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly more subdued. Bright elements do not have as much impact, and scenes requiring high luminance appear less impressive. On the positive side, the coverage of the DCI-P3 color palette is commendable. The IPS version offers about 91%, which is roughly 5% more than the variant with the VA panel. This translates to slightly better color saturation in HDR content, despite the lower brightness. Colors can appear more vivid and consistent, particularly in colorful scenes.

Let's talk now about how this TV shines. If you expect dazzling light effects, we need to cool your enthusiasm. The LG QNED80A is a moderately bright television. Our measurements in most movie scenes indicated values around 350-400 nits. That's not enough to speak of a full, cinematic HDR experience and the sense of that famous "high dynamic range" that flagship products offer. However, brightness is not everything. Although the QNED80A is not a "light monster," it makes up for it in another key category: colors. Here, the PFS technology comes into play, which LG marketers hide under the name QNED/NanoCell. Thanks to this process, the TV offers a significantly wider color palette than classic LCD designs. In our tests, the coverage of the cinematic DCI-P3 palette reached a solid 93-94%. What does this mean for you? That even at lower brightness, when watching movies in HDR, the colors will be vivid, deep, and properly saturated. The image is not washed out but lush, which is a significant advantage in this price range.

We assessed color reproduction, as always, using factory settings, focusing on movie mode, which in the case of Philips usually offers the best starting point. This is also a good moment to show how much the same TV model can vary depending on the panel used. Looking at white balance, the overall trend remains similar to the variant with a VA panel. There is still excessive red in the whites, but in the tested unit with an IPS panel, there are also deficiencies in the blue channel. As a result, the image has a slightly different color character, which can be clearly seen in the comparative materials. This is a very good example showing why ready-made settings downloaded from the internet may not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially in SDR content. Color tests show correct saturation and color consistency, without glaring errors that could interfere with everyday viewing. In HDR materials, slight deficiencies in reds are already noticeable, but these are not flaws that completely ruin the perception of the image. The biggest limitations do not stem directly from the colors but rather from whites and blacks. The use of an IPS panel and slightly lowered gamma results in the image being slightly boosted in brightness, while the weak black further affects perceived contrast. This makes the overall look brighter, but at the same time, it loses depth, especially during evening viewing.

It might seem that since the QNED80A is one model, it should offer the same picture regardless of the version. However, practice shows something completely different. Analyzing the variant with a VA panel in the best factory setting – that is, in Filmmaker Mode – we noticed a specific characteristic. This TV “out of the box” serves us a picture with a clear dominance of red and a deficiency of blue. The overall image is very warm, almost hot. Many users might describe this as a “too cinematic” image, approaching sepia. Additionally, there's the issue of the gamma curve – the TV tends to slightly, artificially brighten scenes (the gamma is too low), causing the picture to lose some of its plasticity. The good news is that these are not flaws of the panel, but merely of the software. As always in our tests, we carried out a professional calibration, which completely eliminated these shortcomings, restoring the natural white balance and correct saturation.

After calibration, the image was brought to a really reasonable level. Everything looks coherent and natural, and when it comes to color reproduction, it's hard to definitively state whether we have a VA or IPS panel. This is a good sign, showing that the TV has a solid foundation for further adjustments. It's worth noting the larger color gamut coverage in this variant, which can slightly improve the reception of colorful scenes, especially in HDR content. However, this advantage is largely counterbalanced by the elevated blacks, resulting from the use of an IPS panel. Limited black depth affects perceived contrast, especially when watching in a dark room. As a result, despite the noticeable improvement after calibration, the final assessment remains the same as in the variant with a VA panel. Better colors are not able to fully compensate for the weaker blacks.

Was it worth spending time on calibration? Definitely yes. We managed to tame the initially too warm white balance and, most importantly, correct the gamma curve. The TV stopped artificially brightening scenes, which added depth to the image. The biggest improvement is visible in SDR content, meaning when watching regular television, YouTube, or in games without HDR. Here, the QNED80A shows its class – color reproduction errors (DeltaE) dropped below a value of 2. In technical terms, this means that the errors are practically unnoticeable to the human eye. The image in everyday use has simply become very attractive, natural, and correct. The difficulties begin with HDR content. Even though we managed to improve the white balance, the EOTF curve graph (responsible for brightness at various levels) shows that the TV still "interprets" the image in its own way. This is due to the nature of the edge-lit local dimming used and the fact that LG gives the calibrator a very limited range of control over this parameter. In short: the TV struggles to hide its hardware shortcomings, sometimes ignoring our commands. Nevertheless, the final image is much more accurate and pleasant to the eye than in factory settings, even if it still falls short of studio ideal.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, which aims to improve the quality of weaker materials. One of the components of this system is the distortion reduction function, responsible for smoothing tonal transitions. It works effectively and actually reduces visible color gradation. Unfortunately, it does so rather aggressively. In practice, it can dull details such as material textures or film grain. This is a clear compromise, so we wouldn't recommend it for movie screenings. It performs much better with looser content, like YouTube or regular television. The P5 processor also handles lower resolution materials quite well. The image is soft, sometimes even too soft, but it can easily be adjusted with the sharpness slider, tailoring the effect to personal preferences. Additionally, the lack of edge cropping in SD materials is a plus, which is still not standard in this class of televisions.

In this category, the QNED80A proves to be a real "dark horse." It's a fantastic, affordable television for those who often watch lower quality materials – for example, from traditional cable TV. The processor used here handles upscaling exceptionally well, meaning it enhances low resolution to native 4K. The image after processing is natural, smooth, and most importantly – not overly jagged or artificially sharpened. In the menu, we also find a dedicated option for smoothing tonal transitions in low-quality material. This feature works really effectively, eliminating the annoying "banding" of colors in heavily compressed video. However, we must remain vigilant. Remember that we are not dealing with a top-tier processor known from flagship OLED models. In more challenging scenes, the system may struggle and introduce minor artifacts or distortions. Nevertheless, it's definitely worth giving this feature a chance, as in most cases, the improvement in quality is noticeable to the naked eye.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated primarily by sports fans and gamers. This is especially evident in dynamic scenes where motion is sharp, and annoying trailing is nearly absent. When it comes to movies (standard 24 fps), Philips provides us with a proven set of settings known from higher series. Two sliders are used to control motion. The “Smoothness” slider allows you to adjust the image to your taste: at low settings, we maintain a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit slightly “theatrical” effect. On the other hand, the “Motion Blur Reduction” is a feature made for sports – it ensures that fast objects do not lose details and remain clear.

We move on to a matter that may be decisive for many. Unfortunately, here we must point out the biggest "Achilles' heel" of the QNED80A model. This TV is equipped with a panel that has a native refresh rate of 60Hz. There's no point in hiding it – at this price, we expected more because we know that Chinese manufacturers can offer 120Hz screens for similar money. Due to this parameter, dynamic scenes in sports or fast-paced games are not the strong suit of this screen. Fortunately, LG has equipped the TV with a proven smoothing system called TruMotion. It works quite well with film material (24 frames). We suggest playing around with the De-Judder slider – from our experience, setting it in the range of 2-4 provides the best compromise: motion becomes smoother while still looking natural, without the artificial "TV theater" effect.

The Philips PUS9010 is truly a solid machine for gaming. It has everything that matters: VRR, automatic game mode (ALLM), and support for HGiG. The latter is a great feature—it allows HDR in games to be set exactly as the creators envisioned. The television handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). It doesn't matter if you connect a PS5, Xbox, or a powerful PC—everything runs smoothly and just as it should. Gamers will also appreciate the Game Bar. It's a quick, clear menu that immediately shows whether low latency mode is active. This is especially useful when frequently switching between different consoles. The experience is completed by Ambilight. Evening sessions with this lighting are on a whole different level; the image seems larger, and dynamic scenes leave an even better impression. Even if someone isn’t a fan of such “gimmicks,” it’s hard to deny that it’s impressive.

Since we have established that the QNED80A is a 60Hz panel television, we must say it directly: we will not be playing here at 120 frames per second in any resolution. Does this disqualify the device in the eyes of gamers? Not necessarily, especially for "casual" gamers. LG has decided to sweeten this technical limitation by packing in quite a few useful features. We have support for VRR (Variable Refresh Rate) ranging from 48-60Hz and an automatic game mode ALLM, which quickly reduces input lag upon detecting a console. We manage all of this through a very convenient, purple Game Optimizer menu (Player Panel), which has already become LG's trademark. The manufacturer deserves big credit for consistency regarding HDR. Although the television does not support Dolby Vision in games on Xbox consoles, LG adds a well-implemented HGiG standard. Thanks to this, even on a moderately bright screen, HDR gaming is clear, and details in shadows and highlights are accurately reproduced, rather than "cut off."