Philips PUS8359 (IPS) vs Hisense E7Q PRO / E79Q PRO

The quality of HDR effect on the Philips PUS8359/12 television is also not impressive. A brightness level of 280 nits is too low, resembling standard SDR more than true HDR, which is clearly visible on the five tested images. Additionally, the television does not impress in terms of color gamut coverage – just 76% DCI-P3 is a result that can be considered weak, especially compared to other models in a similar price range.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

The "Film" mode turned out to be the most faithful in terms of compliance with the source material used in our tests. However, like other factory modes, it also had its drawbacks. In both SDR and HDR materials, we noticed issues with white balance, where the dominance of green and red resulted in a yellowish tint. This effect was particularly visible in the form of yellowed whites and unnatural skin tones. The "ColourChecker" palette test showed that every color was shifted towards warmer tones, which affected color accuracy. A key aspect of the image is also contrast and brightness, which can be evaluated by analyzing gamma charts and the EOTF curve. On the gamma chart, we observed significant deviations – both too high values causing loss of detail in the shadows and too low values leading to a drastic decrease in contrast. Compared to gamma, the EOTF curve performed better, only slightly brightening the image, which had a less negative impact on overall quality.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

Philips, both in its cheaper and more expensive models, offers a wide range of tools for image calibration. We used them to improve the quality of the displayed image, although it was not as simple as it might seem. We managed to adjust the white balance, improve the gamma, and tune the EOTF curve; however, despite these actions, the deltaE errors were still at a very high level. The main causes are limited coverage of the DCI-P3 color palette and low maximum brightness, which significantly affected the final result. Although the overall presentation looks much better, the design features of the TV did not allow us to achieve spectacular results.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

In this paragraph, we will look at two functionalities. We will once again take a look at the function responsible for tonal transitions, but we will also check how the television handles image scaling. The option responsible for smooth gradation is the one called "Distortion Reduction." As we established, it quite effectively smooths out the choppiness. However, we must point out two things: we cannot enable it for HDR materials and that it blurs details in films. The tested television cannot boast the best image scaling. There is a noticeable overall blurriness of the image, but, worse, it blurs details. This is particularly visible on the branches and the hair of the model. A characteristic white halo around the character is also noticeable.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

Philips PUS8359 is not the best choice for watching sports. The lack of even basic motion enhancement features means that the picture in dynamic scenes is not suitably clear. Despite using an IPS panel (43 and 55'), which theoretically should offer better sharpness than VA panel variants, there is no noticeable improvement in terms of motion blur. In fast-moving images, it is clear that the UFO character is distinctly blurred, which indicates that the television does not cope well with maintaining sharpness in dynamic shots.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

In terms of compatibility with consoles, the Philips PUS8359 is mainly suitable for casual gamers. Although the TV is equipped with an HDMI 2.0 port, it offers features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and Game Bar. ALLM automatically switches the TV to low latency mode, facilitating quicker reactions during gameplay, while VRR smoothly adjusts the refresh rate, eliminating the issue of screen tearing. Game Bar provides quick access to game settings and real-time monitoring of parameters; however, in our opinion, it performs worse compared to competitors' solutions.

However, more demanding gamers may feel underwhelmed. The Philips PUS8359 does not support advanced HDR formats in games or higher refresh rates, which is due to the use of a 60 Hz panel. These shortcomings limit the TV's capabilities in delivering smooth and detailed experiences during fast-paced, dynamic gameplay.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.