Philips PUS8209 vs Hisense U7Q

Unfortunately, this is where the problems begin. A maximum brightness of 280 nits is definitely too low to feel the true HDR effect. In practice, the image resembles standard SDR more, so it's hard to speak of deeper visual experiences. On the plus side, the color gamut coverage is commendable – 91.4% DCI-P3 is a result that will be sufficient for most films. It must also be noted that the image is stable and there are no issues with sudden changes in brightness or colors. Looking at the overall picture, HDR on this TV is more of a formality than an actual added value. If we are looking for true HDR emotions, this model may not meet expectations.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

Philips PUS8209 offers many picture modes, but the best among them, without a doubt, is the Filmmaker mode. Despite its proud name, it has its clear issues. In the case of HD content, the white balance is characterized by a strong dominance of red, causing the image to be significantly warmer than it should be in reality. The brightness characteristic (gamma), although correct in the midtones, has serious problems at the beginning and end of the graph. Drops in the shadows lead to a loss of details in dark areas, and highlights in bright areas make some elements look unnatural.

For high-quality 4K HDR content, the situation reverses. In this case, blue dominates, leading to an effect of artificial image enhancement, reminiscent of unnatural store settings. Such an image looks unappealing and inconsistent with the creators' intentions. An additional problem is the EOTF curve, responsible for brightness in HDR materials. It deviates significantly from the reference chart, making the image appear too dark, robbing the depth and detail of HDR content.

Against this background, the errors in the Color Checker test and deviations in color palette reproduction are exceptionally large, which negatively impacts the overall image quality. The Filmmaker mode, although the best among the available options, requires significant corrections to fully deliver the director's vision.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

After calibration, the white balance for HD and 4K content has improved significantly. Although we did not achieve a perfectly flat characteristic, the effect is definitely better than before. The image on the television no longer appears artificially warm or overly cold, which significantly enhances the naturalness of the displayed content. The brightness characteristic (gamma) has also been adjusted - the biggest issues at the beginning and end of the graph have been mitigated. The EOTF curve, which is responsible for brightness in 4K HDR material, has been stabilized, eliminating problems with excessive dimming of the image. In the color palette test, some imperfections can still be seen due to average coverage of a wide color gamut, which is a limitation of the hardware itself. Nevertheless, the final effect is clearly better than before calibration - the image looks more natural and approaches the expectations for the Filmmaker mode.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

The television offers a "Distortion Reduction" feature that effectively improves the gradation of tonal transitions, especially when set to the minimum level. Unfortunately, it comes at a price – the feature also smooths out details like the texture of materials. On the plus side, the operation of this option does not negatively affect the film grain, which remains intact.

As for image scaling (upscaling), the television generates a plastic, soft image that generally looks pleasant. However, in the background, one can sometimes notice issues with aliasing on some elements, such as branches or fine details, which can lower the quality of the reception. Despite these minor imperfections, the overall experience of scaling is satisfactory.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

The 60 Hz panel in the Philips PUS8209 is mainly suited for watching movies, but there is also a certain sense of dissatisfaction here. The TV does not offer any motion smoothing feature that would allow adjusting the smoothness of the picture to individual preferences, which may be disappointing for some users.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The Philips PUS8209 offers basic functions useful for gamers, such as variable refresh rate (VRR), automatic low latency mode (ALLM), and a Game Bar that makes managing settings easier.

Unfortunately, due to the 60 Hz panel, the television will not meet the expectations of more demanding gamers who are counting on higher fluidity and precision of the image. Additionally, this model does not support any HDR mode dedicated to games, such as HGiG or Dolby Vision, which further limits its capabilities in this regard.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.