Philips PUS8079 vs Hisense E7Q PRO / E79Q PRO

The Philips PUS8079 has a maximum brightness of just 202 nits in content with a wide tonal range, which is very low and makes it unsuitable for streaming movies and series in the highest quality. Additionally, using HDR with dynamic metadata doesn’t improve the situation, as the only HDR format available on this model is HDR10+, which is rare and has limited content support. The TV also uses WLED backlighting, which is not optimal and results in only 80% coverage of the DCI-P3 wide colour gamut. This limits the intensity of colours in HDR content.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

The best factory mode for colour reproduction and fidelity to the director's vision on the Philips PUS8079 was the "Film" mode. However, this setting displayed significant discrepancies between the filmmaker's intent and the actual output. In both SDR and HDR materials (with HDR being less affected), the white balance was off, showing a blue tint similar to store displays, rather than pure whites. When it came to SDR materials, gamma was notably lowered, cutting into the already limited contrast and brightening the overall image. The EOTF curve in HDR content also showed a significant drop below the reference line, making HDR materials appear even darker. The colour accuracy in both SDR and HDR modes was poor, with high deltaE values indicating that the colours were far from their intended representation.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

Fortunately, Philips incorporates advanced image correction tools across its televisions. SDR content benefited the most from these adjustments, with significant improvements in deltaE errors, white balance, and gamma. While the image still isn’t perfect, it is much more watchable, making it easier on the eyes during movie or series viewing. HDR content, however, was more challenging due to the television’s low luminance. While the EOTF curve and white balance improved, the corrections weren’t as effective as with SDR materials. It’s important to note that each unit may have different errors, some larger and some smaller, but the adjustments made were a step in the right direction.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

Let us revisit the topic of tonal transitions, this time in the context of overall image quality enhancement. As shown in the photo on the left, the gradation improvement feature delivers excellent results. It provides multiple settings, each offering noticeable benefits without softening the film grain effect. Once again, it must be emphasised that this feature is the standout advantage of the tested television.

On the other hand, the television’s performance in image scaling leaves much to be desired. Fine details often appear heavily jagged, with a noticeable white halo around figures. Additionally, the significant artificial sharpening detracts from the overall image quality.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

This paragraph will be notably brief due to the absence of even basic motion-smoothing functionality, which is unsurprising given the device's budget-oriented nature. The VA panel used here is not known for exceptional sharpness and is instead associated with high contrast and slower response times, as confirmed by the matrix analysis results. Photos captured during fast motion reveal typical motion blur for this type of panel. While not ideal, the television could be conditionally suitable for watching sports, though viewers should expect less-than-optimal motion clarity. Additionally, films may exhibit noticeable stuttering due to the lack of any motion-smoothing features, even basic ones.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The Philips PUS8079 provides only basic gaming features, including ALLM, VRR, and a Game Bar. The key highlight is the inclusion of dynamic frequency adjustment, which ensures a smooth image with minimal screen tearing—an impressive offering for this price range.

A notable benefit for gamers is the presence of the Game Bar, allowing adjustments to be made "on the fly" without needing to exit the game. Importantly, this feature retains options found in higher-end models, such as shadow enhancement for improved visibility in darker areas and a colour filter designed to assist gamers with visual impairments.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.