Philips PML9009 / 9019 / 9059 vs Hisense E7Q PRO / E79Q PRO

The Philips PML9009 struggles to deliver the highest HDR performance. Scenes with effects around 550 nits don’t provide particularly impressive lighting, though the effects remain stable, an improvement over SDR materials. A notable exception is in Gemini Man, where a flashlight as the sole light source stands out. This is likely due to the absence of large dark areas and the relatively small size of the light source compared to scenes with larger, brighter elements like the sun. While the brightness results in HDR content aren’t quite strong enough to recommend this TV for productions utilising a wide colour gamut, it’s worth mentioning that the model does achieve decent coverage, reaching 93% of the DCI-P3 spectrum.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

During testing, the Philips PML9009 performed best in the factory "Filmmaker" mode, which we evaluated across both SDR and HDR content. A key characteristic observed in this mode is the EOTF curve’s behaviour in HDR content and gamma settings in SDR, designed to enhance image accuracy. However, the PML9009 presented noticeable issues, particularly with white balance, as a pronounced red dominance created a yellow tint across the entire image. This affected skin tones and white areas, with faces and whites appearing unnaturally warm. The colour shift was confirmed through the "ColourChecker" palette, where colours leaned towards warmer shades.

In the gamma analysis, responsible for image contrast, we noticed considerable inaccuracies early on. Our measured values spiked above the reference, causing dark scenes to lose detail and merge visually up to about 10% screen brightness. Following this, the values dropped below the target line, further degrading contrast—an area already challenging for this model.

In HDR content, the white balance remained similarly flawed, and the EOTF curve also restricted brightness levels, resulting in a dim, muted image. Colour inaccuracies were even more pronounced here, with lower luminance levels causing large deviations from accurate colours, which were clearly visible on the error graph, often exceeding acceptable limits. While aiming for cinematic quality, this mode ultimately fell short in delivering balanced colour and contrast fidelity.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

Philips has long provided sophisticated calibration tools, including 2-point and 20-point grayscale adjustments as well as an advanced CMS (Colour Management System). These allow users to make significant improvements, and even those less attentive to image quality will likely notice a positive difference post-calibration. Both SDR and HDR content benefit from this process, notably eliminating the prominent yellow tint caused by an overemphasis on red in the white balance.

For SDR content, although gamma adjustments don’t entirely resolve the loss of detail in dark areas, the overall improvements bring most content to an impressive standard, with minimal, hardly perceptible errors. Colour accuracy is notably enhanced, achieving nearly reference quality with low deltaE errors.

HDR content, however, remains somewhat limited due to the display’s lower brightness capability. While the white balance has largely been corrected, a slight blue tint can occasionally appear. The EOTF curve aligns very well, providing accurate geometry, though colour errors persist due to the limited luminance. This calibration offers a substantial improvement but may still fall short for viewers who expect high brightness levels in HDR.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

Given the impressive handling of tonal transitions by the Philips PML9009, one might expect similar success in the image scaling test. However, the results were less than stellar. When upscaling lower-quality images, like those from certain TV programmes or older films, the Philips algorithm tended to blur fine details noticeably, especially in intricate elements like fine branches or a model's hair.

On the other hand, the tonal transition performance remains noteworthy, with the TV offering several levels of smoothing. Even at the lowest setting, it effectively addresses non-smooth transitions in most materials, and crucially, it preserves the film grain effect, maintaining fidelity to the director's vision. However, it’s worth noting that some fine details may still appear slightly softened.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The Philips PML9009 has a 120 Hz native refresh rate, a baseline standard for watching sports and an ideal setting for gaming on consoles or PCs. Philips includes an effective motion-enhancement system for users who want to reduce the stutter of 24 fps content or need fluid motion for fast-paced scenes, like in football matches. The dedicated "Smoothness" slider effectively mitigates stuttering, while "Motion Blur Reduction" enhances the sharpness of dynamic content. Each setting produces a noticeable difference, so users can tailor the motion effects to their preferences. Our recommended setup achieves a moderate smoothing effect, avoiding the exaggerated “soap opera” appearance.

Regarding pixel response time, VA panels like this generally fall short compared to OLED or even IPS panels, which can lead to a slight "black halo" trailing behind fast-moving objects. Although not a frequent issue with this TV, the effect can be seen in certain scenes.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The Philips PML9009, with HDMI 2.1 ports supporting full bandwidth, is thoroughly equipped with gamer-focused features. Core functions like Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) are included, as well as the additional perks of G-Sync and FreeSync compatibility and low-lag HDR Dolby Vision support. All these gaming features activate seamlessly, proving this model’s suitability for gaming. The TV’s HGIG mode, particularly beneficial for gaming, adjusts HDR effects to the television’s capabilities to avoid image dimming and blooming, an advantage given the still limited number of games supporting Dolby Vision.

For added convenience, the PML9009 has a GameBar menu, allowing in-game setting adjustments without needing to exit. This menu includes features like a crosshair option and black level correction, which can enhance the visibility of shadowed areas—ideal for competitive play.

Overall, the Philips PML9009 offers a comprehensive setup for gamers, supporting VRR, ALLM, G-Sync, FreeSync, and HDR Dolby Vision to deliver immersive, high-quality gaming experiences across a wide range of titles.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.