Philips PML8709 vs Hisense E7Q PRO / E79Q PRO

Looking at the contrast results, we expected that the algorithms responsible for the zones in the Philips PML8709 would be at least decent. However, what we encountered during testing is hard to explain. The maximum brightness we were able to achieve was only 350 nits, which is definitely too low to fully enjoy HDR effects. In practice, the TV barely stands out against an average SDR. The situation becomes even more surprising in the case of test scenes, such as the second one from the movie Life of Pi or Sicario 2. Small light elements reach only 120 nits there, making them practically invisible. Such a level of brightness is completely inadequate to modern HDR standards and significantly diminishes the viewing experience of high-quality content. The only bright spot in this category is the very good coverage of wide color gamuts – 97% DCI-P3 and 83% BT.2020. This ensures that colors are saturated and well reproduced, which can improve the overall viewing experience of HDR materials, even if just a little. However, the lack of appropriate brightness means that even this cannot save the Philips PML8709 in this category.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

Although theoretically the Filmmaker mode on the Philips PML8709 should provide natural color reproduction, in reality it resembles a store mode more. In the white balance, both for HD and 4K content, there is a clear dominance of blue. This makes the image appear washed out and cold, which is particularly noticeable in the comparison picture below.

The brightness characteristics also leave much to be desired. Both the gamma and the EOTF curve show excessive screen brightness. As a result, there is a loss of detail in both the brighter and darker parts of the image, which further diminishes its credibility and naturalness. Bright elements appear unnaturally flat and little varied.

These significant problems in white balance and brightness characteristics lead to noticeable color reproduction errors, which can be easily seen in films as well as in the Colour Checker test. The colors are imprecise, affecting the overall image quality and visual experience. The factory settings require substantial improvement to fully enjoy the potential of this television.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

Philips offers advanced image calibration tools in its televisions, which we decided to fully utilize. The effects? While we managed to improve many aspects, it was not without difficulties. White balance was one of the biggest challenges – despite our efforts, it can be called a battle against windmills. We managed to correct it significantly, making the image look much better than in the factory settings, but it is still far from perfect. Particularly in some scenes, a subtle dominance of blue is noticeable, though not as intense as before. We achieved significant improvement in brightness characteristics – gamma now presents itself much more stably. The EOTF curve looks correct at first glance; however, when analyzing film content, it becomes evident that the television has difficulty maintaining the appropriate characteristics. The algorithms "struggle" to adjust brightness, which may result from the limited number of dimming zones that do not always cope with more complex scenes. Overall, the image after calibration looks much more pleasant to the eye – colors are more natural, and errors in color reproduction have been minimized. Although it's still not perfect, the Philips PML8709 now presents itself much better than in the factory settings.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

The distortion reduction function in the Philips PML8709 smooths tonal transitions, but its effectiveness leaves much to be desired. We recommend setting this option to "Medium" – at this level, the effect is noticeable but not excessive. Unfortunately, compared to other Philips models, the smoothing effect is less effective, meaning that some tonal transitions may still appear slightly uneven. An additional drawback is that this function also smooths other details, such as material textures like shirts, which can affect image sharpness.

As for image scaling, the television performs very well. The image appears plastic and free of noticeable "jaggies." This effect may appeal to many users, although some may prefer a more pronounced look. Fortunately, the television allows for adjusting the sharpness parameter, enabling us to tailor the image to individual preferences.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

Philips PML8709 is one of the few models with mini-LED technology on the market that offers a refresh rate of 60 Hz. Although it is not a panel for the most demanding gamers, it should satisfy those who mainly watch movies. The television is equipped with the "Motion Style" feature, which is a motion smoother that allows you to adjust the fluidity of motion according to your preferences – from a more "plastic" appearance to a cinematic aesthetic with clearly visible frames.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Philips PML8709 is a television aimed more at occasional gamers, mainly due to its 60 Hz panel, which does not meet the expectations of the most demanding users. However, for those who appreciate gameplay at a more measured pace, this model may prove sufficient.

The television offers several gamer-friendly features, such as ALLM (automatic switching to game mode) and VRR (variable refresh rate), which help in displaying images more smoothly without annoying stutters. Moreover, in terms of HDR, we find here the implementation of HGiG, which adjusts the HDR effect to the specifics of games, providing a more natural image in appropriately optimized titles. Unfortunately, there is no support for Dolby Vision mode, which may be felt in games that utilize this format.

A nice addition is the presence of a basic "Game Bar," which allows for quick preview and modification of key settings related to gaming. It's a simple yet helpful feature, especially for those who often change their setup between different types of gameplay. Despite certain limitations, the Philips PML8709 offers a solid set of features for less demanding gamers.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.