Philips OLED820 vs Hisense E7Q PRO / E79Q PRO

When it comes to HDR quality, the Philips OLED820 uses the same class of WOLED panel that we find in its biggest competitors – LG C5 or Samsung S90F. This means we can count on truly solid performance. This year, mid-range OLED panels are capable of exceeding the threshold of a thousand nits, and the model tested reaches around 1300 nits in some films. This is an outstanding result that allows for an extremely precise depiction of the director's vision, as contemporary productions are mastered in such brightness ranges. Of course, there are situations where even the OLED820 has to compromise. Full-screen scenes flooded with white, like those in the movie The Meg, can drop brightness to 400–500 nits, which clearly weakens the effect. This is a characteristic of OLED technology that has not yet been fully eliminated. Despite this limitation, it is hard not to appreciate the HDR in this model – high luminance and wide coverage of the DCI-P3 color gamut at 99% make the picture simply look great.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

The color reproduction in the factory settings really surprised us, and positively so. The Philips OLED820, switched to Filmmaker mode, immediately showed that it was quite well tuned in terms of color. The white balance was relatively accurate, though with a slight lack in the blue hue, which sometimes gave the image a slightly yellowish tint. However, this is not a flaw that particularly interferes with everyday viewing. A larger problem arose with the brightness characteristic. The gamma chart clearly deviated from the ideal, with the line being below the expected values, causing the image to be overly brightened, and the colors looked as if they were covered with a light milky filter. This effect was also noticeable in tests using the Colour Checker pattern, where more pronounced errors appeared.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

After calibration, both the Filmmaker mode and the game mode gained quite a lot. A slight adjustment of the white balance and an improvement in brightness characteristics resulted in excellent outcomes for SDR content – the image looked almost perfect, natural and very close to the reference. In the case of HDR materials, the situation was similar; the colors looked stunning and it was hard to find anything to criticize. However, we noticed a certain feature that we had already pointed out when comparing scenes from the movie Billy Lynn. An analysis of the EOTF curve revealed that the television has a slight tendency to dim details in the blacks, which means that the darkest sections are not always displayed exactly as the director intended. Nevertheless, the effect after calibration is remarkable, and the OLED820 stands out as one of the more interesting screens in its class. It just needs a little bit of fine-tuning, and there's really nothing to be afraid of.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

Fortunately, the earlier effects of the aforementioned posterization can be quite effectively mitigated. The "distortion reduction" feature set to medium handles unwanted color banding, improving the smoothness of tonal transitions. It does happen, however, that it works a bit too aggressively and smooths out some details – such as minor skin imperfections of the actors – but despite this, it can be considered worth using without major compromises. The upscaling in the OLED820 also performs well. The test image with the model is exceptionally soft, sometimes even too much so, although this can be alleviated by slightly increasing the sharpness in the picture menu – it’s a matter of personal preference. The lack of overscan issues with very low-resolution content is also commendable, meaning we don't have to worry that the image will be unnecessarily cropped.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

Motion fluidity is an area where OLEDs always shine, and the Philips OLED820 confirms this rule. The panel itself offers a refresh rate of 144 Hz, which will mainly benefit PC gamers, but even with standard television sources or consoles, where 120 Hz is used, the motion is fast, sharp, and simultaneously smooth, without traces of ghosting. This is thanks to the outstanding response time between pixels, which ensures the image retains clarity in every dynamic scene. The manufacturer has also added its own smoothing feature called "Motion Style." In the menu, we find two sliders – the first, responsible for fluidity, allows us to adjust the amount of artificially added frames in movies. This way, we can choose a raw, cinematic character with a clearly visible film frame or a more theatrical image with smooth motion. The second slider is for reducing blurring, especially useful in sports broadcasts. Here, we definitely recommend setting it to the maximum value, as the effect is truly excellent.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Philips OLED820 is one of the most complete televisions for gamers. It practically has everything you could expect: two HDMI 2.1 ports with full bandwidth of 48 Gbps (too bad there aren't four), variable refresh rate VRR, automatic game mode ALLM, support for Dolby Vision in games, and a good implementation of the HGiG mode. The television also handles lower resolutions at 120 Hz without any issues, so you can count on great flexibility when choosing different picture modes on the console. Philips also adds Game Bar – a panel that allows you to change picture modes, add a crosshair, or view parameters. Although it looks quite clunky and is less polished than that of the competition, it serves its purpose. In practice, therefore, the OLED820, besides having a full set of four HDMI 2.1 ports, offers almost everything a gamer might need.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.