Panasonic Z95A vs Hisense U7Q

Panasonic Z95A demonstrates class when it comes to HDR performance. In brightness tests, it reaches a level of 1800 nits, which has a real impact on watching movies. Scenes from Life of Pi or Gemini Man look great – the television effortlessly reproduces details and the intensity of bright spots, impressing with its power. In more demanding moments, like the final scene from The Meg, one can see how bright light floods the screen. In such moments, brightness drops, which is typical for organic matrices. Nonetheless, a result around 1000 nits can still be considered excellent, still providing very good picture quality. Additionally, the television offers excellent coverage of wide color gamuts – up to 98.6% for DCI-P3 and 74.5% for BT.2020. This ensures that colors are not only vibrant but also deeply saturated, allowing full appreciation of the richness of details, especially in HDR scenes. Such coverage makes colors appear more realistic, and the HDR effect gains in intensity and accuracy. All this impressive HDR effect is thanks to MLA technology, which enables achieving such high luminance and excellent image detail. Thanks to this, the Panasonic Z95A offers HDR at a level that truly makes a difference.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

The best picture mode in the Panasonic Z95A is undoubtedly the Filmmaker mode. It is a mode that offers quite good image reproduction, but it is not free from certain errors that need improvement. First of all, the white balance, both for 4K and HD content, tends to show a dominance of red and blue colors. This causes a slight pinkish tint in the image, particularly noticeable in bright, white scenes. Such deviations can be seen in the comparative photo below, which illustrates this problem well. The Colour Checker test also confirms these discrepancies, showing slight shifts of the dots towards the mentioned hues.

In terms of gamma brightness characteristics, it performs very well, with only minor issues when lightening small details. The EOTF curve, which is responsible for controlling brightness in 4K HDR content, poses greater difficulty. Here, a slight boost in brightness above the reference value can be observed, making the image sometimes too bright, especially in more demanding scenes. Although the Filmmaker mode is definitely the best choice in the Z95A, these aspects require refinement to fully exploit the potential of the television.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

After calibration, Panasonic Z95A shows its full potential, offering an almost perfect image. The television provides great adjustment capabilities, which we have fully utilized. The white balance after calibration is presented almost perfectly, and errors in SDR content at the level of 0.5 fall within an absolutely reference standard. The same is true for 4K HDR content – any pink tint on the screen has been completely eliminated, and the white balance is now exemplary.

The color palette and Colour Checker test confirm the excellence of the calibration. Errors below 2 is a result that will satisfy both professional calibrators and enthusiasts of cinema-quality images. Significant changes have also occurred in brightness characteristics – the EOTF curve has been leveled, eliminating previous issues with excessive image brightness. And the small error in gamma has been reduced.

Before calibration, the image was acceptable, but now it is a completely different league. It is a true feast for the eyes, the quality of which is hard to compare to anything else. Panasonic Z95A, after fine-tuning the settings, becomes a true master of color reproduction.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

In the case of lower quality materials, the "Gradient Smoothing" function is responsible for smoothing tonal transitions. The best results are achieved with an intermediate setting – although they are not spectacular, the function works correctly and does not introduce unwanted effects into the image. It can be rated as average, but sufficient to improve the quality of tonal transitions.

As for digital processing, or upscaling, the image looks surprisingly good. It is vibrant and pleasant to the eye, making lower quality content, such as standard television or YouTube, look quite decent. However, minor issues can be noticed, such as "jaggies" on edges, e.g. branches in the background. Nevertheless, this does not significantly impact the overall viewing experience, and the television handles this material in an acceptable manner.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

Panasonic Z95A, with its 144 Hz panel, offers excellent image smoothness. For films, there is the "Intelligent Frame Creation" feature, which enhances fluidity and reduces motion blur. The user has two sliders at their disposal: "Motion Blur Reduction" – responsible for clearer and sharper details in fast-moving scenes. "Film Smoothness" – adds smoothness by creating additional frames between the originals, making the motion look smoother and more natural with a "soap opera" effect.

As a result, viewers can adjust the settings to their own preferences. Films and less dynamic materials appear smooth and natural, which should satisfy most users.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

Panasonic Z95A this year shows that the manufacturer has made a huge leap forward in terms of support for gamers. The television offers practically everything one could expect from a device in this category. Support for ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) ensures smoothness and no tearing in dynamic games. The 144 Hz panel allows for incredible fluidity, and the additional support for resolutions other than 4K provides greater flexibility, which is a significant plus for gamers using various setups.

Attention should also be paid to the unique and somewhat specific "Game Bar." Its intuitive interface stands out from the competition and allows quick adjustments to key settings such as VRR, brightness level, or picture mode without interrupting gameplay.

However, in this class of device, there is a slight disappointment – the Panasonic Z95A offers only two HDMI 2.1 ports, instead of four. This is definitely insufficient for a premium television, especially at a time when many people have more than one device requiring full HDMI 2.1 support, such as a next-gen console or a high-end computer. In this category, it is hard to accept, especially given the high aspirations of this model. Despite this, the television is an excellent choice for gamers, offering versatility and functionality at the highest level.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.