Panasonic Z85A vs Hisense E7Q PRO / E79Q PRO

The Panasonic Z85A is an OLED television, so you can expect great effects in movies right away. And indeed – our tests show that the WOLED panel can achieve around 800 nits of peak brightness in optimal conditions. This is a solid result that performs well in most demanding HDR scenes, allowing you to enjoy a dynamic and detailed image. However, like every OLED, the Z85A has its limits. In very bright scenes that cover the entire screen – like the final sequence from the movie The Meg – the television reduces brightness to about 400 nits. This is standard behavior for this technology, so if someone plans to watch movies in a brightly lit living room, it's worth keeping this in mind. The coverage of the DCI-P3 color gamut at 98% also deserves a big plus. As a result, the television delivers a wide range of colors that stand out with vibrancy and depth, and details in HDR scenes are sharp and precise. In short – the Panasonic Z85A provides a solid HDR effect that will satisfy any movie enthusiast.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

The Panasonic Z85A offers many picture modes, but the Filmmaker mode definitely stands out from the rest. It is rare for a television to be so well-tuned straight out of the box, and the unit we had the opportunity to test really impressed us positively.

However, there were some minor shortcomings. In the SDR signal, we noticed a slight deficiency in red and blue colors, which made the image have a cooler shade than it should. This is particularly evident in the comparative photo. Conversely, in 4K HDR materials, the situation was the opposite – the excess of red made the image seem warmer than the creators intended. In terms of brightness characteristics (gamma) and maintaining the appropriate EOTF curve, it is hard to find fault. There are some minor deviations, but they are so minimal that the average viewer is unlikely to notice them.

It is also worth emphasizing that our observations pertain to a specific unit of the television. Two identical models can differ from each other due to natural production variations. Nevertheless, the unit we had in hand is really solid and deserves praise. Now it's time for our calibration – we'll see if we can squeeze even more from this screen!

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

The Panasonic Z85A offers truly wide possibilities when it comes to image settings, so we enthusiastically set about calibration. Although we mainly focused on white balance correction, the final effect exceeded our expectations. Both HD and 4K HDR content now present nearly perfect color reproduction, with minimal errors that are difficult to catch with the naked eye. Well-calibrated televisions are rare, and we must admit – it is truly gratifying. Although gamma and EOTF curve did not require drastic adjustments, we managed to further stabilize their characteristics across the entire brightness scale. After calibration, the Panasonic Z85A is a true gem for home cinema enthusiasts. The image is precise, colors are natural, and every scene looks exactly as the director intended.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

Now that we know how the Panasonic Z85A handles tonal transitions in 4K materials, it's time to look at its "Gradation Smoothing" feature. It works, but unfortunately not entirely effectively. Regardless of the selected value – whether low, medium, or high – we were unable to achieve perfectly smooth tonal transitions in our test sequence. We recommend setting this feature to an intermediate level. While it may slightly blur fine details, it at least avoids the problem of losing film grain, which can be crucial for many viewers when watching classic productions.

When it comes to image scaling, the television performs quite well. It is evident that the image is slightly sharpened, and thin lines can sometimes appear somewhat jagged. However, this is standard in most televisions and fortunately, it can be adjusted using the sharpness slider. This gives us full control – we can achieve a more plastic, blurred image or a clearer one, though more "harsh" and artificially sharp. It all depends on the user’s preferences and the type of content we are watching. Overall, the scaling is at a solid level and should satisfy most users who are using lower resolution materials.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The Panasonic Z85A has a 120 Hz panel, which will surely please both gamers and sports fans. Sure, it's not 144 Hz like some gaming TVs, but in practice, the difference is really hard to notice. In games, the image is stable and clear, and during fast action, there's no sign of any motion blur. The same goes for sports – a quick run by a soccer player or a dynamic car maneuver looks smooth and natural. The TV also has an "Intelligent Frame Creation" feature, which is a motion smoother. There are two sliders – one for reducing motion blur and the other for motion smoothness. With these, you can adjust the picture to your personal preferences – whether you prefer a more cinematic effect with gentle transitions between frames or a maximally smooth image perfect for watching sports.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Panasonic is mainly associated with home cinema televisions, but the Z85A shows that it can also enter the gaming world with a really strong punch. This is equipment that can easily be called a gaming beast - it has everything needed for comfortable gameplay.

Even though we only have two HDMI 2.1 ports, both operate at full bandwidth, so we can easily connect both a next-gen console and a gaming PC. All key features are supported: ALLM automatically switches the TV to game mode, VRR ensures smooth images without stuttering and tearing, and with properly implemented HGIG and Dolby Vision, HDR games look really good - colors are vivid, details clear, and dark scenes readable. There is also a Game Bar in the form of a clear, circular menu. It may not look as impressive as with the competition, but it is intuitive and contains all the most important settings that we would like to have at hand during gaming.

In summary - the Panasonic Z85A is equipment that really surprises with its gaming capabilities. It is a television where both console gamers and PC gamers will feel at home. It's smooth, dynamic, and simply good.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.