Panasonic W95B vs Hisense E7Q PRO / E79Q PRO

The Panasonic W95B is truly a bright screen, capable of achieving peak luminance levels of around 1400 nits. In brighter, well-lit movie scenes, this value translates into spectacular HDR effects that can leave a big impression. However, knowing our test setup, you probably see that in very demanding shots – such as the distant moon or helicopter lights in a scene from Sicario 2 – the TV does not impress. In such situations, brightness drops to around 200 nits, making the HDR effect much less visible. This happens because Panasonic prioritizes maintaining deep black levels without lighting up the background – for many users, this shouldn't be a cause for concern. However, it's important to remember that in these moments, the image starts to resemble SDR content. The coverage of the color palette also deserves praise, as it reaches about 93% of the DCI-P3 color space thanks to the use of the PFS filter (also known from QLED technology). As a result, most movies look very good in terms of saturation and colors, maintaining a cinematic quality of the image.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

In Filmmaker mode, the Panasonic W95B offers an image with quite accurate color reproduction, although it is not without minor imperfections. The white balance slightly leans towards red, which can cause a subtle warming of the image, and the gamma curve is slightly elevated, making the screen appear somewhat brightened. It’s good that the manufacturer has included this mode – even in its factory configuration, it provides a fairly natural look for movies. However, knowing how susceptible Panasonic televisions are to calibration, we decided to check how much the image could improve after professional tuning.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

After professional calibration, the Panasonic W95B shows what it is really capable of. Color errors have mostly dropped below 2–3, making them practically invisible to the human eye. The excess red in the white balance has also been corrected, which has eliminated the slight pink tint, and details in dark areas no longer get lost due to overly strong dimming in the gamma. Improvements are also noticeable in HDR content – color saturation is now more stable and does not veer towards blue as clearly as before. It is truly a great television for watching movies and series in the highest possible quality. Although we know that Mini LED screens are not always perfectly suited for this, the W95B is an excellent example that with proper refinement, an OLED-like effect can be achieved.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

In terms of image processing, the Panasonic W95B performs excellently. The proprietary processor responsible for digital image processing effectively upscales lower-resolution content to 4K, preserving a great amount of detail and a natural appearance of contours. The final effect is impressive – the upscaling is at a truly high level, and Full HD content can look surprisingly good. The way the television smooths tonal transitions in low-quality materials is also worth noting. The algorithm does not operate as aggressively as in some competing models, but as a result, it does not cause loss of detail or blurring of film grain.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The 144 Hz panel used in the Panasonic W95B offers excellent smoothness, although in practice, considering how television content looks or the values to which next-generation consoles are limited, it's worth looking at its behavior when refreshing at 120 Hz. In this mode, the TV performs wonderfully – despite it being a VA panel, which is not known for the fastest pixel response times, motion blur here is minimal and difficult to detect with the naked eye.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Aside from the previously mentioned drawback related to the VRR mode, in which local dimming does not work, the Panasonic W95B is a true gaming monster. The television offers practically everything gamers can expect – except for four HDMI 2.1 ports, as there are only two available. On board, we find an auto low latency mode (ALLM), properly implemented HDR modes for gamers, including HGiG, as well as support for Dolby Vision in games. This is complemented by an interestingly designed Game Bar, presented in the form of circles. While it may not be the most visually appealing, it serves its purpose – allowing a quick glance at key game parameters and adjusting settings without entering the system menu.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.