Panasonic W70A vs Hisense U7Q

HDR on the Panasonic W70A unfortunately does not impress. Brightness at the level of 250–300 nits is simply too low to feel the true magic of cinematic effects in dynamic, bright scenes. Images that should "explode" with light appear rather flat, and fine details in bright areas often get lost in the average luminance of the panel. On the positive side, the HDR effect is at least stable. The TV does not suffer from excessive brightening nor does it lose details during sudden scene changes. Everything is predictable and calm, though unfortunately not very spectacular. Another issue is the color gamut coverage. The W70A is not equipped with an additional layer of quantum dots (often known as QLED), resulting in colors appearing rather mediocre. There is a lack of depth in reds, saturation in greens, and precision in rendering subtle shades.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

The Panasonic W70A was tested in movie mode, which theoretically should guarantee the most natural image reproduction. Unfortunately, as is often the case with budget televisions, the reality proved far from ideal.

In HD (SDR) content, the white balance was severely disrupted by an excess of red and a noticeable drop in blue tones. The result? The image had a distinctly warm, even yellowish tint, which is clearly visible in the comparison photo. In the case of 4K HDR materials, the situation reversed. Here, the image became excessively cold and bluish, causing scenes to lose their naturalness and depth. The differences are visible even to the naked eye, especially in the bright parts of the image. The Colour Checker palette test confirmed our observations. Most color samples did not hit their intended points, "running away" towards warmer shades in SDR and cooler ones in HDR. As for brightness characteristics, both gamma and the EOTF curve showed significant problems. The image tended to excessively brighten certain areas, disrupting the balance and leading to a loss of details in darker and brighter regions.

In summary – the factory color reproduction settings in the Panasonic W70A leave much to be desired. The image is far from neutral, and the errors in white balance and gamma mean that a solid calibration is needed to extract the full potential from this television.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

The Panasonic W70A, despite its limitations, gave us a lot of room to maneuver during calibration. Thanks to well-developed tools, we were able to achieve significantly better white balance in both HD (SDR) and 4K HDR content. The issues with excess red in SDR and overly cool images in HDR have disappeared. The gamma brightness characteristic has also improved, maintaining stability and avoiding excessive brightness or loss of detail in darker areas.

So where is the problem? Unfortunately, there are barriers that even professional calibration cannot overcome. Poor coverage of a wide color gamut means that the TV cannot fully reproduce colors in HDR materials. There is a lack of saturation, and subtle color transitions still appear somewhat "flattened." Another limitation is brightness management, which results from the use of an IPS panel. In the comparative photo featuring the actress's face in colorful clothing, it is clearly visible how some shades are noticeably muted, and colors lose their depth and brightness.

The calibration extracted everything it could from the W70A. The image is now much more natural, and the errors in the factory settings have been effectively corrected. Unfortunately, hardware limitations in the form of poor color gamut coverage and an average panel prevent us from achieving spectacular results, especially in HDR content.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

We checked how the Panasonic W70A performs in improving content of lower quality than 4K, and it must be admitted that the television does quite well in this regard. The "Zeroing Counter" function is responsible for smoothing tonal transitions. The optimal setting turned out to be the Average option, which effectively smooths out color gradation issues while not ruining the film grain. This is the setting we recommend for most users, as it provides a balance between improving the fluidity of transitions and maintaining the naturalness of the image.

As for image scaling, the Panasonic W70A performed really well. The test pattern with the model was positively evaluated – details on her clothing were well reproduced, and the contours of her face retained sharpness. In the background, we noticed slight "jaggies" on thin branches, but these are details that only a very observant eye will catch. However, it is worth noting a certain flaw of this model – the television has a tendency to overscan, which means slight cropping of the image edges. This is not a very intense phenomenon and for most users it will be practically unnoticeable, but if we care about perfect framing, it is worth keeping this in mind.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

The Panasonic W70A is equipped with a 60 Hz panel, which immediately suggests that the television will perform best when watching movies, series, or everyday TV content. In more dynamic scenes, such as sports broadcasts or games, the panel's limitations become more noticeable. On the positive side, it is worth noting the presence of a motion smoother called "Effect," which offers three levels of adjustment - low, medium, and high.

Each of the settings allows you to adjust motion fluidity to your own preferences, minimizing motion blur and improving clarity in dynamic shots. In practice, the Medium setting seems to be the most versatile - it offers better fluidity without excessive "soap opera effect," which can look artificial in feature films. The High setting may work well for sports broadcasts, but in films, it can disrupt the natural character of movement.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The Panasonic W70A is a television that will be more suitable for occasional gamers than for avid players. The 60 Hz panel does not allow for full utilization of the potential of new generation consoles, especially in dynamic titles. The lack of HDMI 2.1 somewhat limits its capabilities, but fortunately, we find features such as ALLM, which is automatic switching to game mode, and VRR, which helps minimize screen tearing. It's also worth noting the support for Dolby Vision in games and HGiG, which makes HDR more predictable and looks solid. It's just a pity that the Game Bar is missing. This feature is already standard in many televisions and provides quick access to the most important settings for gamers. The W70A holds up when it comes to gaming, but it has its limitations. It works well with calmer titles, while more demanding players may feel unsatisfied.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.