LG UT8100 (IPS) vs Hisense E7Q PRO / E79Q PRO

The LG UT8100 television unfortunately does not meet expectations in the HDR effect category. The peak brightness of only 300 nits on the luminance graph is significantly below the required value to fully enjoy HDR effects. In practice, the image resembles SDR quality more than true HDR, which is particularly evident in demanding high-contrast scenes. The coverage of the DCI-P3 color palette is only 82%, which further limits the ability to present vibrant and rich colors. Instead of impressive visual experiences, we get a muted and washed-out image. For those looking for a television to fully utilize HDR content, the LG UT8100 model proves to be highly disappointing.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

The Filmmaker Mode on LG UT8100, although theoretically the best for watching movies, has significant flaws. The biggest issue is white balance – drops in blue color cause noticeable yellowing of the image, visible in both HD and 4K content. These errors are confirmed by the measurement results in the Colour Checker test, which indicate significant deviations in color reproduction.

As for brightness characteristics, both HD and 4K content feature a high tonal boost. The gamma curve in both cases remains well below the reference value of 2.4, leading to excessive brightening of darker elements in the image. A similar problem is evident in the EOTF curve – in the case of 4K content, the TV struggles with proper brightness management, resulting in issues with screen brightness. This means that the factory settings of this model require significant adjustment to achieve better image quality.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

After calibrating the Filmmaker Mode, the gamma has been aligned to practically ideal, reference values, which significantly improved the overall tonal characteristics in HD content. 4K HDR content also looks better, although some issues are still visible at the end of the graph, where the curve deviates from the ideal. The EOTF curve performs worse, as the television struggles to maintain appropriate brightness values. As a result, the image in some scenes may be overly bright or slightly dimmed, which stems from the device's design. Nevertheless, the calibration has brought significant improvements, especially in the case of HD content, where tonal balance and color reproduction are now at a much higher level.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

The fluidity of tonal transitions is also correct, although the effect depends on the settings. The update improved the functionality of smooth gradation, smoothing transitions better than before, but introduced minor issues with loss of detail, e.g., on textures.

Image scaling on LG UT8100 performs very well. The image presents itself decently, without major issues with edge aliasing. Details are preserved at a satisfactory level, which makes lower-resolution materials look really solid on this TV. As a result, users can enjoy watching older content without obvious quality flaws.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

LG UT8100, equipped with a 60 Hz display, will be especially suitable for people watching movies. The television offers the TruMotion system with de-judder effect adjustment, allowing users to customize the fluidity of the image – from more choppy to exceptionally smooth, reminiscent of a soap opera effect, depending on user preferences.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

LG UT8100 offers basic features for gamers, such as ALLM and Game Bar, which makes access to settings easier. The TV also supports HGiG, which improves image quality in HDR games. Unfortunately, the lack of support for Dolby Vision and VRR limits the capabilities of the device, as does the 60 Hz panel, which excludes support for 120 Hz resolution. This model will be more suitable for less demanding gaming applications.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.