LG UA75006LA (VA) vs Hisense U7S Pro

The LG UA7500 with a VA panel has a brightness that hovers around 350 nits, which, by today’s standards, isn't very impressive. It's hard to talk about a true HDR experience here – most content looks more like classic SDR with a slight attempt at highlights enhancement. One advantage is that regardless of the test pattern, the effect remained relatively stable. However, we noticed that in very extreme scenes with a lot of fine detail, the television can slightly dim the image to achieve better black levels, but this comes at the cost of visibility of bright effects. Additionally, it should be noted that the UA7500 is not equipped with any extra technologies for expanding color. It is neither a QLED panel nor a PFS LED, which is why the coverage of the DCI-P3 color palette is only 80%, causing many HDR movies to appear flat and not fully represent the variety of colors.

Let’s start with the fact that the U7S Pro is an impressively bright TV — in calibrated mode our measurement equipment showed a staggering 2200 nits of peak brightness!

As we know, peak brightness on test patterns is one thing, and actual film scenes are another. Unfortunately, in real video material the backlight output drops noticeably. The TV can still exceed the 1000-nit mark in the most demanding moments — which is still a great result and fits the mastering standards of most HDR films — but the real challenge lies in the aggressively tuned local dimming algorithms. Because of them, small, bright details like stars or the moon in a night sky are noticeably dimmed. The TV tries at all costs to maintain deep black, which is understandable, but unfortunately this comes at the expense of HDR’s dynamic range and brilliance.

The color reproduction is worth praising. The new U7S Pro is a QLED design that provides very wide color gamut coverage. Unlike last year’s model (U7Q Pro), this year’s variant is a true QLED, not a solution based on a PFS filter. As a result, color saturation has increased noticeably, and coverage of the most demanding BT.2020 color space has topped 81%.

The Filmmaker mode on the LG UA7500 performs better than one might expect from such a budget TV, but let's not get carried away with the praise. The picture is put together quite sensibly and at first glance is not irritating; however, its weaknesses quickly start to show. This is most apparent in scenes with bright points – lamps in the background or reflections of light on the skin are clearly exaggerated. Characters' faces often look unnatural, as if they have been "burned out." Additionally, the default gamma settings brighten even the smallest details, causing the image to lose subtlety in darker areas. Nevertheless, the fact remains that, for its price range, the UA7500 in factory mode provides a decent starting point. However, it's clear that without additional correction, these issues cannot be avoided, which is why – as with other TVs – we decided to check what could be achieved after calibration.

We tested the U7S Pro, as we always do, in the best factory-tuned picture mode, Filmmaker Mode. The colors can be judged in two ways. The most disappointing was the profile intended for watching SDR content, i.e. traditional broadcast TV, YouTube, and other less demanding material. The image there was clearly yellowish, which turned out to be a direct consequence of a poorly set white balance. As our charts show, there's a large deficiency in the blue component, which drastically affected the overall color temperature. You can see this clearly on the ColorChecker charts and on the color gamut graphs themselves, where most samples shifted toward yellow. Fortunately, the factory HDR mode performed much better. There, color errors hovered around a Delta E of 3, which is a solid result.

We noticed the greatest improvement when calibrating the mode intended for daily SDR content. We managed to smooth the white balance in an acceptable way and tackle the issue of excessive brightening of small elements by the gamma characteristic. As a result, the image gained the consistency and naturalness that were lacking in the factory settings. After such correction, we can confidently state that for daily television content, programs, or materials from YouTube, the LG UA7500 performs really well – especially after professional calibration. The situation is somewhat different for HDR content. Here, the calibration did allow us to tame the white balance and slightly improve brightness management, but the limitations of the design are immediately apparent. The lack of additional filters to widen the color palette means that the most vivid colors appear flat, and the image does not have the intensity we would expect from good HDR. In SDR, the UA7500 performs quite decently, but in HDR – despite corrections – it remains far behind, and this is a characteristic that one must accept when choosing this television.

We know, however, that Hisense is capable of much more, as previous generations have shown, so we simply couldn't leave the U7S Pro's factory flaws in everyday content as they were. As always in such cases, we had the TV professionally calibrated. The result? The process brought a massive change. After manually correcting the white balance and filling in the missing blue component, the annoying yellow cast vanished as if it had been wiped away. Whites became naturally clean, and skin tones gained a proper, healthy hue. Importantly, the calibration not only tamed the finicky SDR mode but also squeezed the maximum potential out of the panel, reducing average color reproduction errors to levels almost imperceptible to the human eye. The only thing we still have to fault after the whole process is the nature of Mini-LED backlighting and its specific interaction with the HDR signal. Aggressively tuned local dimming algorithms quite strongly interfere with the EOTF luminance curve. As a result, the backlight doesn't always align with the creator's intent — depending on the scene, the curve can run noticeably above or below the reference, which in places disrupts the ideal dynamics of the HDR picture.

The LG UA7500 with a VA panel has shown a really good performance in this category. The image scaling from Full HD content or even SD was surprisingly smooth. The picture looked smooth, edges weren't excessively jagged, and the television maintained a significant amount of detail, which meant that even older movies didn't lose their character. It particularly excelled with faces – there were no artificial contours or the "mask" effect, which often occurs in cheaper models. The way the television handled tonal transitions in lower-quality materials is also noteworthy. Thanks to digital processing, colors didn't blend together, and gradients looked natural and smooth. There was no intrusive image smoothing or loss of cinematic grain. This makes the UA7500 great for everyday content – from terrestrial television, through sports, to YouTube, where we often watch materials in various resolutions.

The digital processing of lower-quality signals is top-notch here, thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. Upscaling, the TV's ability to pull lower-resolution content up to 4K, also performs well. We didn't notice any unnatural, sharp contours on screen, and our test image with the model simply looked attractive.

LG UA7500 is a television with a 60 Hz panel, so it’s hard to expect any awe in this category. It’s more of a screen intended for everyday content or an evening movie session rather than for following dynamic sports events or playing action games. It’s clear that the manufacturer directed this model specifically to that group of consumers – and in that regard, it performs correctly. We have the TruMotion function at our disposal, which is a motion smoother. It’s simple, has only one slider, but it can make a noticeable difference. At lower settings, the image appears more raw and cinematic, while at higher values, motion becomes smoother and more pleasing to the eye.

The Hisense U7S Pro uses a panel with a maximum 165 Hz refresh rate at 4K, and in game mode it can even reach 330 Hz at Full HD. However, it's worth remembering that those highest numbers don't matter much in everyday use, because most content still supports at most 120 Hz (for example when playing on a console). Even so, the TV handles motion quite well and performs well for an LCD design.

There's little to fault about the smoothness itself. In the menu you'll find a motion smoothing feature called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. They allow manual adjustment of the smoother, which works well for both movies and sports, effectively improving the raw TV signal.

LG UA7500 is a television that can be safely recommended to "casual" gamers. While it does not have a 120 Hz panel or HDMI 2.1 ports, so fully utilizing the potential of modern consoles is out of the question. However, the manufacturer has taken care to include a few extras that can make gaming more enjoyable. Notably, the Game Bar deserves mention – a very nicely designed panel where you can quickly view and change the most important settings. From this panel, we have access to features such as ALLM (automatic switching to game mode) and frame synchronization, which is VRR. The range of VRR is limited – it works from 48 to 60 Hz – but the mere presence of this feature in such an affordable television leaves a positive impression.

Additionally, there is support for HGiG, which is HDR calibration mode for gaming. It sounds good, but based on testing experiences, we already know that with the UA7500, this option doesn't make much sense. The television does not handle HDR very well, so paradoxically we achieved better results with this mode turned off. This is another signal that the UA7500 is more of a screen for occasional gamers who value simplicity and convenience rather than for those looking for full immersion from the latest consoles.

If you plan to connect a console or PC to the U7S Pro, you'll be more than happy – this TV is great for gamers. Hisense spared no expense and put in four HDMI 2.1 ports with full 48 Gbps bandwidth. So you won't have to juggle cables, since every port supports the full feature set. There's automatic low-latency mode (ALLM) and VRR, which works across a wide range from 48 Hz up to a cosmic 330 Hz. Of course that 330 Hz is for now a gimmick for owners of powerful PCs, because consoles are capped at 120 Hz anyway, but it's good to have that headroom for the future. The Game Bar is also really useful while gaming. It's a handy in-game menu where, without leaving the TV's main settings, you can quickly change the picture mode, enable a crosshair in the center of the screen, or even switch to an ultra-wide aspect ratio, which PC sim fans will appreciate. The only downside worth knowing about is the incorrect implementation of HGiG in games. The TV ignores the console's instructions for HDR10 output and keeps forcefully altering the image, trying to "improve" it its own way. Because of that, properly configuring HDR in the console menu (where you set brightness using the logo/checkerboard pattern) is a bit more difficult.