LG UA75006LA (VA) vs Hisense E7Q PRO / E79Q PRO

The LG UA7500 with a VA panel has a brightness that hovers around 350 nits, which, by today’s standards, isn't very impressive. It's hard to talk about a true HDR experience here – most content looks more like classic SDR with a slight attempt at highlights enhancement. One advantage is that regardless of the test pattern, the effect remained relatively stable. However, we noticed that in very extreme scenes with a lot of fine detail, the television can slightly dim the image to achieve better black levels, but this comes at the cost of visibility of bright effects. Additionally, it should be noted that the UA7500 is not equipped with any extra technologies for expanding color. It is neither a QLED panel nor a PFS LED, which is why the coverage of the DCI-P3 color palette is only 80%, causing many HDR movies to appear flat and not fully represent the variety of colors.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

The Filmmaker mode on the LG UA7500 performs better than one might expect from such a budget TV, but let's not get carried away with the praise. The picture is put together quite sensibly and at first glance is not irritating; however, its weaknesses quickly start to show. This is most apparent in scenes with bright points – lamps in the background or reflections of light on the skin are clearly exaggerated. Characters' faces often look unnatural, as if they have been "burned out." Additionally, the default gamma settings brighten even the smallest details, causing the image to lose subtlety in darker areas. Nevertheless, the fact remains that, for its price range, the UA7500 in factory mode provides a decent starting point. However, it's clear that without additional correction, these issues cannot be avoided, which is why – as with other TVs – we decided to check what could be achieved after calibration.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

We noticed the greatest improvement when calibrating the mode intended for daily SDR content. We managed to smooth the white balance in an acceptable way and tackle the issue of excessive brightening of small elements by the gamma characteristic. As a result, the image gained the consistency and naturalness that were lacking in the factory settings. After such correction, we can confidently state that for daily television content, programs, or materials from YouTube, the LG UA7500 performs really well – especially after professional calibration. The situation is somewhat different for HDR content. Here, the calibration did allow us to tame the white balance and slightly improve brightness management, but the limitations of the design are immediately apparent. The lack of additional filters to widen the color palette means that the most vivid colors appear flat, and the image does not have the intensity we would expect from good HDR. In SDR, the UA7500 performs quite decently, but in HDR – despite corrections – it remains far behind, and this is a characteristic that one must accept when choosing this television.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

The LG UA7500 with a VA panel has shown a really good performance in this category. The image scaling from Full HD content or even SD was surprisingly smooth. The picture looked smooth, edges weren't excessively jagged, and the television maintained a significant amount of detail, which meant that even older movies didn't lose their character. It particularly excelled with faces – there were no artificial contours or the "mask" effect, which often occurs in cheaper models. The way the television handled tonal transitions in lower-quality materials is also noteworthy. Thanks to digital processing, colors didn't blend together, and gradients looked natural and smooth. There was no intrusive image smoothing or loss of cinematic grain. This makes the UA7500 great for everyday content – from terrestrial television, through sports, to YouTube, where we often watch materials in various resolutions.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

LG UA7500 is a television with a 60 Hz panel, so it’s hard to expect any awe in this category. It’s more of a screen intended for everyday content or an evening movie session rather than for following dynamic sports events or playing action games. It’s clear that the manufacturer directed this model specifically to that group of consumers – and in that regard, it performs correctly. We have the TruMotion function at our disposal, which is a motion smoother. It’s simple, has only one slider, but it can make a noticeable difference. At lower settings, the image appears more raw and cinematic, while at higher values, motion becomes smoother and more pleasing to the eye.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

LG UA7500 is a television that can be safely recommended to "casual" gamers. While it does not have a 120 Hz panel or HDMI 2.1 ports, so fully utilizing the potential of modern consoles is out of the question. However, the manufacturer has taken care to include a few extras that can make gaming more enjoyable. Notably, the Game Bar deserves mention – a very nicely designed panel where you can quickly view and change the most important settings. From this panel, we have access to features such as ALLM (automatic switching to game mode) and frame synchronization, which is VRR. The range of VRR is limited – it works from 48 to 60 Hz – but the mere presence of this feature in such an affordable television leaves a positive impression.

Additionally, there is support for HGiG, which is HDR calibration mode for gaming. It sounds good, but based on testing experiences, we already know that with the UA7500, this option doesn't make much sense. The television does not handle HDR very well, so paradoxically we achieved better results with this mode turned off. This is another signal that the UA7500 is more of a screen for occasional gamers who value simplicity and convenience rather than for those looking for full immersion from the latest consoles.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.