LG UA75006LA (IPS) vs Hisense E7Q PRO / E79Q PRO

The situation is even more modest in the IPS version, where the peak brightness reaches only 250 nits. In practice, this means that there can be no real sense of HDR effect, and the materials being viewed resemble ordinary SDR. Similar to the VA case, the image behaves stably on most test screens, but in demanding scenes with fine details, the television tends to slightly dim the image. As a result, blacks appear somewhat better, but at the cost of losing detail in bright elements. The lack of additional color filters is also noticeable here. The UA7500 in the IPS version does not belong to QLEDs or PFS LED panels, and the DCI-P3 color gamut stops at 80%, which means that HDR films present themselves without much color depth and give the impression of being heavily flattened.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

The Filmmaker mode on the LG UA7500 performs better than one might expect from such a budget TV, but let’s not get carried away with enthusiasm. The picture is fairly well put together and at first glance does not offend, but its weaknesses quickly start to show. This is most evident in scenes with bright points — background lamps or light reflections on the skin are clearly overemphasized. The faces of the characters often look unnatural, as if they have been "blown out." Additionally, the default gamma characteristic brightens the smallest details and causes the image to lose subtlety in darker areas. That said, given its price range, the UA7500 in factory mode provides a pretty decent starting point. However, it is clear that without additional adjustments, these problems cannot be avoided, which is why — as with other TVs — we decided to check what could be achieved after calibration.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

The biggest improvement we noticed was when calibrating the mode designed for everyday SDR content. We managed to smooth out the white balance in an acceptable way and tackle the problem of excessive brightening of small elements due to the gamma characteristic. As a result, the image gained consistency and naturalness that was lacking in the factory settings. After such correction, we can confidently state that for everyday television content, programs, or materials from YouTube, the LG UA7500 performs really well – especially after professional calibration. The situation is somewhat different for HDR content. Here, calibration allowed us to tame the white balance and slightly improve brightness management, but the limitations of the design are immediately apparent. The lack of additional filters to broaden the color palette makes the most vibrant colors appear flat, and the image lacks the intensity we would expect from good HDR. So, in SDR, the UA7500 performs quite well, but in HDR – despite corrections – it remains far behind, and this is a feature one has to come to terms with when choosing this television.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

The version with the IPS matrix performed significantly worse here. Image scaling was uneven – this was particularly noticeable in lower-quality materials, where edges became jagged and the image looked less detailed. At times, there was also a sense of slight blurriness that detracted from sharpness and made the overall presentation seem less polished than in the VA version. The tonal smoothing function turned out to be a lifesaver. At the medium setting, it worked very well – it didn't ruin the image with excessive softening, while smoothing out colors in such a way that everyday content gained consistency. The difference was especially visible with television programs or streaming materials of poorer compression quality, where the television with the function enabled presented itself much better. This is one of those features that is worth keeping active because it significantly enhances the reception of everyday materials.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

LG UA7500 is a television with a 60 Hz panel, so it's difficult to expect any excitement in this category. It's more of a screen intended for everyday content or an evening movie session rather than for following dynamic sporting events or playing action games. It's clear that the manufacturer designed this model specifically for that group of viewers – and in that regard, it works properly. We have access to the TruMotion feature, which is a motion smoother. It's simple, with just one slider, but it can make a noticeable difference. At lower settings, the picture looks more raw and cinematic, while at higher values, the motion becomes smoother and more pleasant to the eye.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

LG UA7500 is a television that can be confidently recommended for "casual" gamers. While it lacks a 120 Hz panel and HDMI 2.1 ports, making full use of the potential of modern consoles out of the question, the manufacturer has included a few additions that can enhance the gaming experience. Notably, the Game Bar deserves mention – a very nicely designed panel that allows quick access to and modification of the most important settings. From this panel, we have access to features such as ALLM mode (automatic switching to game mode) and frame synchronization, which is VRR. The range of VRR is limited – it operates from 48 to 60 Hz – but the mere presence of this feature in such an affordable television is impressive.

Additionally, it supports HGiG, which is a calibration mode for HDR specifically for gaming. This sounds good, but based on testing experience, we already know that in the case of the UA7500, this option doesn't make much sense. The television doesn't handle HDR very well, so paradoxically, we achieved better results with this feature turned off. This is another signal that the UA7500 is more of a screen for occasional gamers who value simplicity and comfort rather than for those looking for a complete experience from the latest consoles.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.