LG QNED93A / QNED90A vs Hisense E7Q PRO / E79Q PRO

Although the number of local dimming zones in the LG QNED93A did not directly translate to a noticeably better contrast, one cannot deny that this model is brighter than its predecessor. In synthetic tests, we recorded values around 1400-1500 nits, and more importantly, these results are reflected in real movie scenes. In full-screen sequences flooded with white or bright lights, the screen was able to maintain high luminance, which produced a truly decent incredible HDR effect. Unfortunately, where the television could show its true class, namely in scenes that require precision, all the magic evaporates. The dimming algorithms we mentioned earlier are aggressive enough that small bright objects—such as distant lights, stars, or the moon—can almost completely disappear. Just look at the test scenes from the movie Pan or Sicario 2 (screens 2 and 4) to see how subtle details are dimmed to the brink of visibility. It's a shame, because a greater number of zones could theoretically lead to significantly better results. Fortunately, there are also stronger points. The QNED93A performs well in terms of color gamut coverage, achieving around 96% of the DCI-P3 standard. As a result, colors in movies look vivid and full, and the picture does not lose intensity even in more demanding scenes. So it can be said that the HDR in this model is solid, although the unfinished local dimming algorithms hinder its full potential.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

In movie mode (specifically Filmmaker), color reproduction on the QNED93A was relatively accurate, although it wasn't without critiques. In SDR content, white balance leaned towards warmer tones, resulting in a slight yellowing across the entire screen. Gamma, on the other hand, led to a slight brightening of the image, making it look a bit less natural, especially in scenes requiring precise shading (this is evident in the comparison picture). This isn't a problem that immediately stands out to every viewer, but more discerning individuals may feel that the picture deviates from the aesthetic intended by the filmmakers. In HDR materials, the situation looked somewhat different. The white balance presented itself quite well here, ensuring that whites didn't lean towards pink or unwanted shades of green. However, brightness management proved to be an issue. Analysis of the EOTF curve revealed that at certain moments the television can be noticeably too dark where it shouldn't be, losing some detail and reducing the realism of scenes. This detracted from the experience of HDR effects, which were theoretically supposed to be the most impressive. For this reason, we decided to carry out calibration.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

After professional calibration, the Filmmaker mode on the QNED93A gained the most where it matters most in everyday use. It was possible to adjust the white balance and eliminate the yellowish tint in SDR content, which we watch most often – television, streaming services, or standard quality films. This makes colors look natural and pleasant, and the overall experience is much more comfortable. In HDR mode, we also made adjustments, but the biggest problem here turned out to be the EOTF curve. Although LG provides some leeway in the settings, the television still manages brightness on its own terms. It is evident that the local dimming algorithms are not entirely refined and can spoil the viewing experience by dimming parts of the image at inappropriate moments. Nonetheless, it is worth opting for calibration of this model, especially the mode intended for daily viewing.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

LG QNED93A proves to be a very solid television for everyday use. Its image processor handles scaling excellently, ensuring that even older movies or terrestrial television gain sharpness and detail. During the screening of "The Godfather," it's clearly visible how upscaling pulls extra details from the image – the characters' faces and the texture of the clothing appear much clearer than in the original material.

The digital image processing also deserves praise. The television is equipped with a function for reducing unwanted color banding and screen irregularities. It works best in the "Medium" setting – subtly smoothing tonal transitions without over-interfering with the image. This way, the natural film grain is preserved, and the screen doesn't appear unnaturally smoothed. Perhaps in some scenes, you can still notice slight color banding, but in practice, the effect is more favorable than with a stronger intervention from the algorithm.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

LG QNED93A is equipped with a 144 Hz panel. This is primarily a nod to gamers, but the fact that higher refresh rates are increasingly making their way into televisions can be seen as a positive development. In everyday viewing, 120 Hz remains key, and in this regard, the QNED93A performs well. The manufacturer also provides the option to adjust the image through the TruMotion system – the De-Judder and De-Blur sliders allow you to choose between a cinematic motion character with visible frames and a fully smoothed theatrical motion.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

LG QNED93A is a television that has undoubtedly been designed with gamers in mind. Right from the start, we get a complete package – all four HDMI ports operate at standard 2.1, so whether we connect a console, PC, or receiver, we can be sure of full compatibility. This is important because many manufacturers still limit themselves to two ports, and here nothing prevents all equipment from having maximum capabilities. There’s also an automatic game mode (ALLM), which switches the television to the appropriate settings when the console starts up, as well as variable refresh rate (VRR). This ensures that the image does not stutter or tear, even when the frame rate drops – whether in dynamic shooters or during races.

The 144 Hz panel gives an additional advantage in computer games. While 120 Hz is sufficient for consoles, in the case of PCs, the QNED93A allows for even more – every movement, every glance to the side is refreshed faster, which makes a difference especially in e-sports. The manufacturer also considered HDR in games – the television supports the HGiG mode, which provides guidelines to ensure that the lighting effects are exactly as intended by the game developers. For dessert, we get Game Bar – a special informational strip invoked on the screen that shows parameters in real-time. You can check the frame rate, active VRR functions, or input lag levels. This solution is useful not only for settings enthusiasts, but for anyone who wants to quickly verify what mode the television is operating in and whether everything is working as it should.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.