LG QNED93A / QNED90A vs Haier M95E

Although the number of local dimming zones in the LG QNED93A did not directly translate to a noticeably better contrast, one cannot deny that this model is brighter than its predecessor. In synthetic tests, we recorded values around 1400-1500 nits, and more importantly, these results are reflected in real movie scenes. In full-screen sequences flooded with white or bright lights, the screen was able to maintain high luminance, which produced a truly decent incredible HDR effect. Unfortunately, where the television could show its true class, namely in scenes that require precision, all the magic evaporates. The dimming algorithms we mentioned earlier are aggressive enough that small bright objects—such as distant lights, stars, or the moon—can almost completely disappear. Just look at the test scenes from the movie Pan or Sicario 2 (screens 2 and 4) to see how subtle details are dimmed to the brink of visibility. It's a shame, because a greater number of zones could theoretically lead to significantly better results. Fortunately, there are also stronger points. The QNED93A performs well in terms of color gamut coverage, achieving around 96% of the DCI-P3 standard. As a result, colors in movies look vivid and full, and the picture does not lose intensity even in more demanding scenes. So it can be said that the HDR in this model is solid, although the unfinished local dimming algorithms hinder its full potential.

If there is one category in which the Haier M95E undoubtedly shines, it is the HDR effect, driven by the raw power of the backlighting. This TV cannot be denied that it is a truly bright device. Both in most movie scenes and during our synthetic measurements, the panel easily achieved and often even exceeded the threshold of 1200-1500 nits. This directly translates to the viewing experience – the image has a striking impact and truly allows you to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When particularly demanding scenes filled with small, yet intense bright spots appear on the screen, the M95E does not lose its punch nor dims, but it pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is evident here that the algorithms controlling the dimming have been programmed to prioritize brightness and visibility of the smallest details, even if this comes at the cost of flawless black levels. We are not entirely convinced that this is the healthiest approach; however, it must be acknowledged that the overall capabilities of the M95E in this regard are quite substantial. A significant advantage is the fact that we are dealing with a Mini LED QLED construction. The use of a quantum dot layer brings tangible benefits in the form of wide color gamut coverage, which in our tests reached almost 96% of the DCI-P3 color space. This guarantees that the television has full predispositions to display vibrant and appropriately saturated colors.

In movie mode (specifically Filmmaker), color reproduction on the QNED93A was relatively accurate, although it wasn't without critiques. In SDR content, white balance leaned towards warmer tones, resulting in a slight yellowing across the entire screen. Gamma, on the other hand, led to a slight brightening of the image, making it look a bit less natural, especially in scenes requiring precise shading (this is evident in the comparison picture). This isn't a problem that immediately stands out to every viewer, but more discerning individuals may feel that the picture deviates from the aesthetic intended by the filmmakers. In HDR materials, the situation looked somewhat different. The white balance presented itself quite well here, ensuring that whites didn't lean towards pink or unwanted shades of green. However, brightness management proved to be an issue. Analysis of the EOTF curve revealed that at certain moments the television can be noticeably too dark where it shouldn't be, losing some detail and reducing the realism of scenes. This detracted from the experience of HDR effects, which were theoretically supposed to be the most impressive. For this reason, we decided to carry out calibration.

We evaluate every television primarily based on its default cinema mode – in this case "Film" – which theoretically should be the "best" and most accurate right out of the box. Unfortunately, with the Haier M95E, the word "best" is absolutely not synonymous with the word "good." Even during SDR viewing, the picture revealed obvious issues: white balance skewed too much towards red, and excessive, unnatural color saturation led to visible color deviations. Worse still, the M95E also has trouble managing brightness (gamma curve), excessively darkening the entire scene. Such behavior is hard to commend, as it directly causes details in the shadows to blend into a black blob, which are irretrievably lost.

However, the real disaster struck after switching to HDR material while still remaining in "Film" mode. It's hard to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight of this stage by Haier's engineers – but the image, instead of cinema fidelity, began to resemble the bright "Dynamic" mode. The white balance exposed huge issues with the blue color, which in turn resulted in unnatural sharpening and artificial oversaturation of the entire scene. As if that weren't enough, the EOTF curve characteristics ruthlessly revealed that the television also has fundamental problems with local dimming management in this setting. We haven't calibrated many Haiers in our career, but we know for sure now that the M95E definitely needs it.

After professional calibration, the Filmmaker mode on the QNED93A gained the most where it matters most in everyday use. It was possible to adjust the white balance and eliminate the yellowish tint in SDR content, which we watch most often – television, streaming services, or standard quality films. This makes colors look natural and pleasant, and the overall experience is much more comfortable. In HDR mode, we also made adjustments, but the biggest problem here turned out to be the EOTF curve. Although LG provides some leeway in the settings, the television still manages brightness on its own terms. It is evident that the local dimming algorithms are not entirely refined and can spoil the viewing experience by dimming parts of the image at inappropriate moments. Nonetheless, it is worth opting for calibration of this model, especially the mode intended for daily viewing.

The calibration process left us with extremely mixed feelings. On one hand, we noted significant success in the area of colorimetry. Utilizing the options available in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content was finally freed from the annoying red dominance, and the HDR image no longer resembled a vibrant, store demonstration mode. The entire color palette and its saturation were also clearly corrected – perhaps not perfectly, but to the extent that the software allowed, and the difference was visible to the naked eye.

Unfortunately, this is where our list of corrections basically ends, as M95E simply did not allow for more. As we indicated earlier, most settings related to image brightness do not respond to our commands at all. This means we were unable to control its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television in SDR content still tends to darken details, which was confirmed by the inflated gamma, merging details in the shadows. On the other hand, the EOTF curve in HDR mode still mercilessly exposed all the previously mentioned issues with chaotic local dimming zone management. And while the calibration process itself yielded quite a lot, removing most of the color issues, ultimately we had to capitulate.

LG QNED93A proves to be a very solid television for everyday use. Its image processor handles scaling excellently, ensuring that even older movies or terrestrial television gain sharpness and detail. During the screening of "The Godfather," it's clearly visible how upscaling pulls extra details from the image – the characters' faces and the texture of the clothing appear much clearer than in the original material.

The digital image processing also deserves praise. The television is equipped with a function for reducing unwanted color banding and screen irregularities. It works best in the "Medium" setting – subtly smoothing tonal transitions without over-interfering with the image. This way, the natural film grain is preserved, and the screen doesn't appear unnaturally smoothed. Perhaps in some scenes, you can still notice slight color banding, but in practice, the effect is more favorable than with a stronger intervention from the algorithm.

Well, what happens with those color transitions when lower quality material full of compression artifacts comes on screen? Unfortunately, we have some bad news for you. Although we can find an option in the menu responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes a barrage of additional, ugly artifacts, noticeably blurring the entire image, and the funniest part – it often doesn’t even remove those unwanted “stairs” it was supposed to fight against. This feature might as well not exist at all.

We can write many more positive things about the overall upscaling, which is the process of raising lower resolutions to the native 4K matrix. The image after upscaling looks really good – it's neither overly jagged nor artificially smoothed. In this particular matter, the M95E simply delivers.

LG QNED93A is equipped with a 144 Hz panel. This is primarily a nod to gamers, but the fact that higher refresh rates are increasingly making their way into televisions can be seen as a positive development. In everyday viewing, 120 Hz remains key, and in this regard, the QNED93A performs well. The manufacturer also provides the option to adjust the image through the TruMotion system – the De-Judder and De-Blur sliders allow you to choose between a cinematic motion character with visible frames and a fully smoothed theatrical motion.

When it comes to motion fluidity and ghosting, our feelings are quite mixed because the M95E is a paradoxical television. Let’s start with the absolute delights: the heart of the device is a 144Hz panel, but what truly impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with full responsibility that Haier has equipped the television with one of the best VA panels currently available on the market when it comes to minimizing ghosting. It is rare to encounter an LCD panel that offers such clean, sharp, and ghost-free motion. In this respect, the M95E is simply phenomenal.

And this is exactly why the unpleasant surprise waiting for us on the software side is so painful. It turns out that this fantastic hardware potential is completely untapped, as the television practically offers no functioning options for improving fluidity. The smoothing systems, which should assist with lower frame rate content, can indeed be found in the Menu but essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high fluidity material, you must be sure that the source is transmitting it natively at 120. In every other case, you must resign yourself to a rather raw, choppy image because the M95E will not help smooth it out in any way.

LG QNED93A is a television that has undoubtedly been designed with gamers in mind. Right from the start, we get a complete package – all four HDMI ports operate at standard 2.1, so whether we connect a console, PC, or receiver, we can be sure of full compatibility. This is important because many manufacturers still limit themselves to two ports, and here nothing prevents all equipment from having maximum capabilities. There’s also an automatic game mode (ALLM), which switches the television to the appropriate settings when the console starts up, as well as variable refresh rate (VRR). This ensures that the image does not stutter or tear, even when the frame rate drops – whether in dynamic shooters or during races.

The 144 Hz panel gives an additional advantage in computer games. While 120 Hz is sufficient for consoles, in the case of PCs, the QNED93A allows for even more – every movement, every glance to the side is refreshed faster, which makes a difference especially in e-sports. The manufacturer also considered HDR in games – the television supports the HGiG mode, which provides guidelines to ensure that the lighting effects are exactly as intended by the game developers. For dessert, we get Game Bar – a special informational strip invoked on the screen that shows parameters in real-time. You can check the frame rate, active VRR functions, or input lag levels. This solution is useful not only for settings enthusiasts, but for anyone who wants to quickly verify what mode the television is operating in and whether everything is working as it should.

When it comes to features for gamers, the Haier M95E presents some really strong arguments. First of all, it is fully ready for the new generation of consoles and powerful PCs. It is equipped with two full-fledged HDMI 2.1 ports, which handle 4K signals at 120Hz effortlessly and even allow for gaming at 144Hz. This is a foundation that guarantees us full utilization of the potential of our equipment. Moreover, the key technologies work flawlessly here. The television accurately detects the console and automatically switches to low latency mode (ALLM), so we don’t have to dig into the settings. The frame synchronization (VRR) also works smoothly, eliminating the annoying tearing of the image when the game's fluidity slightly drops. Considering the remarkably low motion blur of the panel, which we have already mentioned, the M95E creates a truly comfortable and responsive gaming environment. Of course, this is not a perfect package. A dedicated "Game Bar," which would be a handy menu for gamers, would be a nice addition, but in essence, it is just a nice extra. A more serious shortcoming is the lack of support for the HGiG standard, which complicates the ideal HDR configuration on the console and can lead to overexposures. Despite these shortcomings, the basic "gaming package" offered by the M95E is really solid and fully functional.