LG QNED86A / QNED85A / QNED87A vs Hisense E7Q PRO / E79Q PRO

Against the backdrop of contrast and black, the brightness of the QNED86A and the overall HDR effect performs much better. This is a television that can reach around 700 nits in the best conditions, so in terms of brightness alone, there is nothing to be ashamed of. As a result, scenes with strong lights, explosions, flashes, or bright parts of the landscape look clear and can make an impression. Interestingly, even in more challenging moments with small, contrasting elements on the screen, the television handles their backlighting well, and the details are quite visible. The problem resurfaces when there are a lot of dark tones. The lack of effective local dimming causes black to virtually disappear, and instead, we get a gray glow spreading across the entire screen. This kills the sense of depth and makes the image look flat, as if it lacks a cinematic quality. In bright animations or colorful family films, this won't be an issue because colors and bright light dominate there. But in horrors or productions set in darkness, these limitations are very palpable. As a consolation, it’s worth mentioning that the QNED86A is actually a QLED television with a PFS LED filter, which gives it very good coverage of wide color gamuts. Both the DCI-P3 palette and the wider BT.2020 perform really solid here. This ensures that colors in HDR films are saturated, vibrant, and have the right depth – even if the black itself disappoints, the colors can save the viewing experience and make the image look attractive.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

We primarily tested the QNED86A in Filmmaker mode, which is designed to provide the most accurate picture. Unfortunately, right out of the box, there were quite a few shortcomings. The most noticeable issue was the poorly adjusted white balance – there was a lack of blue, causing the overall image to lean slightly yellow, and at times, even orange. An even bigger problem turned out to be the way the television manages brightness. Due to its technical limitations – namely, local dimming that only works along the edges of the screen – the QNED86A tends to over-brighten entire scenes. This is where the flattening effect we mentioned earlier comes from. Instead of distinct depth and contrast, we get something akin to "boosted brightness," which can strain the eye over time.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

What was saved in the QNED86A6A is undoubtedly the colors. After calibration, the white balance was set with great precision, resulting in deviations on the Colour Checker palette mostly not exceeding the threshold of visibility for the human eye. In other words – the colors finally looked natural, without strange yellow or orange tones that previously ruined the experience. Unfortunately, even the best calibration cannot bypass design limitations. The already mentioned very modest number of local dimming zones and their unfortunate placement made the analysis of the EOTF curve in films still show clear over-brightening of scenes. The image tended to flatten, lacking cinematic depth. Fortunately, this effect is not as noticeable in older productions or SDR content. There, calibration really does its job and allows taming the QNED in such a way that the image can be pleasing. However, the specifics of this design – especially the contrast issues – cannot be entirely overcome.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

If someone is worried about possible "steps" when connecting colors, there is a simple way in the QNED86A. Just turn on the feature called Smooth Gradation and set it to medium level. Then the TV really smooths out all those unwanted transitions – especially in older productions – and does it in such a way that the film grain doesn't disappear, nor do strange artifacts appear. In other words, you can use it without worry.

The upscaling itself also turns out quite well. Of course, there are no miracles here – with lower quality sources, you can observe characteristic jaggedness. Fortunately, there is a sharpness slider in the menu, and if someone prefers a more "softer" image, it can be quickly adjusted to their taste.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The QNED86A is equipped with a 120 Hz refresh rate panel, so right from the start, it's safe to say that it's suitable for both sports and gaming. And indeed, this is true – the image looks smooth, and motion blur is not very noticeable. IPS panels have always had some issues with this, and you can sometimes notice slight blurring here as well, especially in very dynamic scenes, but it's not something that ruins watching a match or a fast-paced game. For movie and sports fans, LG has added the traditional TruMotion smoother. In the menu, we have two sliders – one for movies (De-Judder), the other for sports (De-Blur). The first adds missing frames and allows you to adjust the character of motion – from raw, cinematic to more fluid, "theatrical." The second enhances sharpness during dynamic actions, so it's worth turning it up a bit if you're watching a lot of sports.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

In terms of gaming, the LG QNED86A6A is a complete tool. It features four HDMI 2.1 ports with full bandwidth of 48 Gb/s, which means that whether you connect a PlayStation 5, Xbox Series X, or a powerful PC – everything will work at full 4K 120 Hz with support for all features. This is a big plus, as some competitors still have only two such ports, which can be problematic with a larger number of devices. It also has VRR, or variable refresh rate, which eliminates screen tearing, and ALLM, which automatically activates game mode when the console is turned on. There’s also Dolby Vision Gaming and a proper implementation of the HGiG format, so titles supporting these formats look more vivid and detailed. Added to all of this is the Game Optimizer – a kind of control center for the gamer. From this level, you can view image parameters in real-time, quickly change modes, activate additional features, or adjust image settings to your preferences. The LG QNED86A6A essentially has everything one can expect from a modern gaming television.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.