LG QNED80A6A (VA) vs Hisense E7Q PRO / E79Q PRO

Let's talk now about how this TV shines. If you expect dazzling light effects, we need to cool your enthusiasm. The LG QNED80A is a moderately bright television. Our measurements in most movie scenes indicated values around 350-400 nits. That's not enough to speak of a full, cinematic HDR experience and the sense of that famous "high dynamic range" that flagship products offer. However, brightness is not everything. Although the QNED80A is not a "light monster," it makes up for it in another key category: colors. Here, the PFS technology comes into play, which LG marketers hide under the name QNED/NanoCell. Thanks to this process, the TV offers a significantly wider color palette than classic LCD designs. In our tests, the coverage of the cinematic DCI-P3 palette reached a solid 93-94%. What does this mean for you? That even at lower brightness, when watching movies in HDR, the colors will be vivid, deep, and properly saturated. The image is not washed out but lush, which is a significant advantage in this price range.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

It might seem that since the QNED80A is one model, it should offer the same picture regardless of the version. However, practice shows something completely different. Analyzing the variant with a VA panel in the best factory setting – that is, in Filmmaker Mode – we noticed a specific characteristic. This TV “out of the box” serves us a picture with a clear dominance of red and a deficiency of blue. The overall image is very warm, almost hot. Many users might describe this as a “too cinematic” image, approaching sepia. Additionally, there's the issue of the gamma curve – the TV tends to slightly, artificially brighten scenes (the gamma is too low), causing the picture to lose some of its plasticity. The good news is that these are not flaws of the panel, but merely of the software. As always in our tests, we carried out a professional calibration, which completely eliminated these shortcomings, restoring the natural white balance and correct saturation.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

Was it worth spending time on calibration? Definitely yes. We managed to tame the initially too warm white balance and, most importantly, correct the gamma curve. The TV stopped artificially brightening scenes, which added depth to the image. The biggest improvement is visible in SDR content, meaning when watching regular television, YouTube, or in games without HDR. Here, the QNED80A shows its class – color reproduction errors (DeltaE) dropped below a value of 2. In technical terms, this means that the errors are practically unnoticeable to the human eye. The image in everyday use has simply become very attractive, natural, and correct. The difficulties begin with HDR content. Even though we managed to improve the white balance, the EOTF curve graph (responsible for brightness at various levels) shows that the TV still "interprets" the image in its own way. This is due to the nature of the edge-lit local dimming used and the fact that LG gives the calibrator a very limited range of control over this parameter. In short: the TV struggles to hide its hardware shortcomings, sometimes ignoring our commands. Nevertheless, the final image is much more accurate and pleasant to the eye than in factory settings, even if it still falls short of studio ideal.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

In this category, the QNED80A proves to be a real "dark horse." It's a fantastic, affordable television for those who often watch lower quality materials – for example, from traditional cable TV. The processor used here handles upscaling exceptionally well, meaning it enhances low resolution to native 4K. The image after processing is natural, smooth, and most importantly – not overly jagged or artificially sharpened. In the menu, we also find a dedicated option for smoothing tonal transitions in low-quality material. This feature works really effectively, eliminating the annoying "banding" of colors in heavily compressed video. However, we must remain vigilant. Remember that we are not dealing with a top-tier processor known from flagship OLED models. In more challenging scenes, the system may struggle and introduce minor artifacts or distortions. Nevertheless, it's definitely worth giving this feature a chance, as in most cases, the improvement in quality is noticeable to the naked eye.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

We move on to a matter that may be decisive for many. Unfortunately, here we must point out the biggest "Achilles' heel" of the QNED80A model. This TV is equipped with a panel that has a native refresh rate of 60Hz. There's no point in hiding it – at this price, we expected more because we know that Chinese manufacturers can offer 120Hz screens for similar money. Due to this parameter, dynamic scenes in sports or fast-paced games are not the strong suit of this screen. Fortunately, LG has equipped the TV with a proven smoothing system called TruMotion. It works quite well with film material (24 frames). We suggest playing around with the De-Judder slider – from our experience, setting it in the range of 2-4 provides the best compromise: motion becomes smoother while still looking natural, without the artificial "TV theater" effect.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Since we have established that the QNED80A is a 60Hz panel television, we must say it directly: we will not be playing here at 120 frames per second in any resolution. Does this disqualify the device in the eyes of gamers? Not necessarily, especially for "casual" gamers. LG has decided to sweeten this technical limitation by packing in quite a few useful features. We have support for VRR (Variable Refresh Rate) ranging from 48-60Hz and an automatic game mode ALLM, which quickly reduces input lag upon detecting a console. We manage all of this through a very convenient, purple Game Optimizer menu (Player Panel), which has already become LG's trademark. The manufacturer deserves big credit for consistency regarding HDR. Although the television does not support Dolby Vision in games on Xbox consoles, LG adds a well-implemented HGiG standard. Thanks to this, even on a moderately bright screen, HDR gaming is clear, and details in shadows and highlights are accurately reproduced, rather than "cut off."

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.