LG OLED G5 vs Hisense U7Q

LG G5 with the new Tandem OLED panel brings the biggest change specifically in terms of the brightness of the television. And it’s quite impressive. This is truly an astronomically bright OLED. In every tested scene – whether it’s point lights or full-screen whites from the movie The Meg – the brightness on the G5 exceeded 2000 nits. Just a year ago, such values on an OLED were simply unimaginable. And here we are – the G5 comes close, and at times even surpasses the best Mini-LEDs on the market. A new feature of the Tandem OLED panel is the expanded color gamut coverage – and here the LG G5 performs almost perfectly. DCI-P3 achieves a full 100%, while BT.2020 maintains around 83%. These are some of the highest values currently available on the market – it’s hard to find any other television that comes close to such results, unless we are talking about the best displays with QD-OLED panels. The G5 has nearly reference-quality HDR – both in terms of brightness and color saturation. This is an OLED that can truly shine – and not just figuratively.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

Our test unit LG G5 struggled with some issues in the factory Filmmaker mode. And while the image might have seemed fine to most people, we knew that this TV was capable of much more. This mode had a clear excess blue tint in the white balance, resulting in a strong cooling of the image – particularly in HDR modes, where there was also a lack of red. The picture seemed cold, and its sharpness was artificially boosted and unnatural. Another significant issue was the brightness characteristic. In SDR content, the situation wasn't the worst, aside from a slight dimming of the entire image. However, it performed much worse in HDR materials – due to improper brightness management, the smallest details could completely disappear from the image, and larger, bright elements appeared overexposed and lacking gradation. Luckily, the G5 supports calibration using 3D LUT (a tool for professionals to calibrate colors), so we decided to take advantage of its professional background and see what it was really capable of. Because while it wasn't terrible even before calibration, the potential of this TV definitely deserved more.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

After completing the calibration process using professional tools, we can confidently state that the LG G5 offers nearly reference-quality image. Most of the errors related to white balance and the ColorChecker test are below the value of 2, which is a phenomenal result, practically imperceptible to the human eye. And while one could still criticize that in HDR films the television tends to slightly dim the smallest elements of the image, in practice, this does not negatively affect the overall impression. Hats off to LG, because once again they provide the user with enormous possibilities for adjusting their display – and this, combined with very good parameters of the panel itself, results in an image that is truly hard to surpass.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

Upscaling and digital image processing in the LG G5 perform very well. The television handles lower quality content exceptionally, especially when the "Smooth Gradation" feature is set to a low level. In this mode, it effectively removes unwanted artifacts and issues with visible tonal transitions. It may also slightly smooth out some desired details, such as the subtle texture of clothing or skin, but importantly – it does not remove film grain, so it’s hard to say there’s a serious compromise here. It’s one of those options that’s definitely worth enabling.

The G5 also does well with upscaling, which is improving the quality of older materials. The test image with the model looked really solid – slight edging was visible, but that’s an effect that can’t be completely avoided. Additionally, there were no issues with overscan, which – contrary to appearances – is not obvious, even in 2025.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

The motion fluidity on the LG G5 is simply phenomenal. The TV is equipped with a 165 Hz refresh rate panel, and this combined with the instantaneous response time of the OLED matrix delivers incredible results. The picture doesn’t stutter or smear like on classic LCD TVs. Like most LG models, the G5 features a motion smoother, which can be useful when watching movies – of course, we're talking about the TruMotion mode. With the “De-Blur” and “De-Judder” sliders, we can adjust the smoothness of older material according to our preferences, whether we want to preserve the characteristic film stutter or move towards a more fluid, television-like effect.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

Features for gamers? Perfect. That should be enough for you to know what level we are dealing with here. G5 is a television designed with gamers in mind, so we find literally everything one can expect from a gaming screen. There is Game Bar, support for high resolutions with high refresh rates – that is, 4K at 120 Hz, and even more, because the panel has a refresh rate of 165 Hz (which PC gamers will benefit from). The television supports variable refresh rates (VRR), automatic low latency mode (ALLM), and correctly supports HDR in games thanks to HGiG. All of this adds up to one of the best sets of gaming features available on the market. Well done, LG.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.