LG OLED G4 vs Hisense E7Q PRO / E79Q PRO

The LG G4 excels in delivering an incredibly vivid HDR experience, positioning it as one of the best models in its class. Equipped with second-generation Micro Lens Array (MLA) technology, it achieves a remarkable peak brightness of 1474 nits in real-world scenes. While it may not match Mini LED-backlit LCD TVs in full-screen white scenes, the overall performance is outstanding. The fine details in HDR content shine brightly, a distinct advantage of OLED technology over non-OLED displays. With this impressive brightness and wide DCI-P3 colour gamut coverage, HDR content is brought to life with unmatched engagement and immersion.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

Before calibration, the "Filmmaker" mode on the TV had a noticeable red and green colour dominance, resulting in a warm-yellow hue across both SDR and HDR content. This warm tone, typical of modes like "Cinema" and "Filmmaker," led to a yellowish cast that was evident when switching from the "Standard" mode.

Looking at the brightness characteristics, the Gamma chart showed decent performance for mid-tones and bright whites, but it struggled with the darkest details, which tended to merge into a black blob. HDR content, as represented by the EOTF curve chart, displayed a drop in contrast due to excessive brightness, which overshadowed fine details and negatively affected the overall image quality. Additionally, the "ColourChecker" chart revealed that colours were under-saturated, contributing to a less accurate and vibrant visual experience.

This provided a good foundation to build on, but calibration was needed to bring out the full potential of the "Filmmaker" mode and address these issues.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

The manufacturer has been offering extensive support for the calibration process in its LG televisions for many years. Therefore, we used 2- and 20-point grayscale adjustments along with an advanced CMS (Colour Management System) to optimise the display. As shown, the calibration procedure greatly improved each parameter. The results included studio-quality colour reproduction, enhanced detail in dark areas, corrected brightness characteristics, and accurate colour saturation. This led to a near-perfect match with the reference image—the one the film director saw on the preview monitor. It’s also worth mentioning that LG G4 televisions are unique in offering even deeper image adjustments through 3D LUT matrices, a feature primarily suited for post-production or graphics studios.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

The LG G4 does not perform well with materials rich in tonal transitions, leading to a pronounced posterization effect. However, the manufacturer has included a smoothing system called "Gentle Gradation," with three levels: Low, Medium, and High. These settings are effective at smoothing bright colours, though less so for darker tones. It is recommended to use the Low setting, as the higher levels can distort the director's intentions by removing film grain.

When it comes to upscaling lower-quality material, the television's performance is quite good, delivering a sharp and clear image. However, attention should be paid to the jagged edges of fine details and the occasional halo effect around figures. This occurs due to the sharpening imposed by the LG G4, even when the lowest setting is selected (0). This is a noticeable change from the LG G3, which did not apply such strong sharpening, even at setting 0.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The LG G4 offers a maximum refresh rate of 144 Hz, achievable when connected to a powerful PC. For most users, however, the TV operates at a maximum of 120 Hz, ideal for watching sports or other content with fast motion. To improve image fluidity, the television includes the "TrueMotion" motion smoothing system, which features two separate sliders: De-Blur (for the sharpness of moving images) and De-Judder (for judder reduction). These sliders allow users to adjust the level of smoothing between 0 and 10, ensuring everyone can find the ideal setting.

With a response time of 0.78 ms, the LG G4 delivers exceptionally clear images, outperforming LCD televisions, which can have much slower response times. This results in no trailing blur behind moving objects, as shown in the "UFO Test." The TV also provides precise control over motion smoothing, which is especially beneficial during fast-paced video game sequences. Thanks to OLED technology, the G4 eliminates ghosting, ensuring a crisp and clear image even during the most dynamic sports or action scenes.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The LG G4 TV supports all the features encompassed by the HDMI 2.1 standard, making it a gaming powerhouse. During testing, every feature activated seamlessly, ensuring a smooth experience for both console gamers and PC users. Notably, the HGIG mode (HDR Gaming Interest Group) is implemented correctly, allowing games mastered to brightness levels higher than the TV’s maximum luminance to map tones accurately, preserving the game’s original visual integrity.

A notable highlight is the dedicated GameBar, which can be accessed at any time to quickly check or adjust game settings. More importantly, enabling VRR (Variable Refresh Rate) does not compromise contrast—a common issue in TVs with local dimming or Mini LED backlighting. This is thanks to the OLED panel’s self-emissive pixels, which maintain consistent contrast. However, a slight grey flicker may appear when VRR is enabled, though this is standard across OLEDs.

In summary, the LG G4, like most OLED TVs, is ideal for gaming and online competitions. Its HDMI 2.1 ports offer a full 48 Gbps bandwidth, supporting features such as VRR, ALLM (Auto Low Latency Mode), G-Sync, FreeSync, and HDR Dolby Vision gameplay, ensuring an exceptional gaming experience.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.