LG OLED C5 vs Hisense U7Q

LG C5 finally does what we have been waiting for years in the C series – it exceeds 1000 nits of brightness! This is a significant change compared to previous models in the series and also very important – because this is exactly the level of luminance around which most HDR content is now created on streaming platforms. The image finally has the right “glow,” and details in bright areas look as they should even without the use of dynamic metadata. However, there are scenes where the C5, like most OLED televisions, has some issues. Especially when the screen needs to illuminate fully. In our test sequences, such as the bright scene from the movie The Meg, brightness clearly decreases. Don’t get us wrong, this result isn’t bad; it’s more of a reminder that OLED technology still has its limitations. They are getting smaller year by year, but still.

Now, what about the colors? They are very good. Although the C5 does not match the OLEDs with QD-OLED or Tandem RGB panels, the DCI-P3 coverage at 97% and 73% BT.2020 will satisfy even the most demanding viewers. The colors are saturated, natural, and very consistent in HDR materials.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

LG C5, like other TVs we tested, was checked in the best possible factory mode – which remains Filmmaker Mode. And here we have good news: in SDR materials, LG once again did a solid job. The white balance and color reproduction straight out of the box are at a very high level. Most errors – both in balance and in the color test (Colour Checker) – did not exceed a ΔE value of 3, which is the threshold above which differences become visible to the naked eye. Such factory settings are something we would like to see in many more TVs!

However, the situation is different for HDR content, which is really what the C series was created for. Here the C5 performs weaker. The excessive presence of blue in the white balance causes the image to appear noticeably cooled – which affects, for instance, unnaturally pale skin tones and somewhat shifted tonality of the entire scene. Fortunately, LG provides very precise calibration tools, and we – as always – took advantage of them.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

We must honestly admit – in the case of the LG C5, it took really very little to achieve an almost perfect picture. After calibration, we managed to achieve compliance with reference screens at a level that impresses even compared to much more expensive models. The picture after our adjustment looks exactly as filmmakers and series creators would want it – without color distortions, with natural depth and subtle texture. LG has done a great job this year regarding factory settings and calibration potential. Hats off!

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

LG C5 handles lower-quality materials really well. One of the main issues older WOLEDs faced was posterization – unwanted "steps" in color transitions. The C5 uses a system feature to smooth these transitions, which works surprisingly effectively. The banding effect is almost completely eliminated, and the image gains consistency. Compared to last year's model, we feel that this feature works slightly weaker – but the good news is that it does not compromise the structure of the image. Film grain, textures, and details remain on the screen – nothing is smoothed out forcefully.

The C5 also does a great job of enhancing the quality of older recordings. Thanks to the α9 Gen6 processor (8th gen), "scaling to 4K" performs really solidly. The image is clear, the details are sharp, and the only minor drawback might be slightly visible jaggedness on some edges. However, there is no issue with overscan here – the image is not artificially cropped or shifted, which is a significant plus and still isn’t a given.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

The LG C5 is equipped with a 144 Hz panel, and this, combined with the practically zero response time of the OLED pixels, makes it one of the best screens for watching dynamic content. It doesn't matter whether it's sports, fast-paced games, or just action – the image is as sharp as a razor.

And what about movies in 24 frames? LG thought of that too. The built-in "TruMotion" smoother allows you to adjust the image to your own preferences. The "de-judder" slider increases the smoothness in movies, while "de-blur" gently reduces blurring – although to be fair, it is almost imperceptible here anyway.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

LG C5 is a television designed with gamers in mind – and there’s not a hint of exaggeration in that. It's hard to find anything to criticize here. We have 144 Hz refresh rate, full support for VRR, ALLM, and up to four HDMI 2.1 ports with full bandwidth of 48 Gb/s. For those who have an Xbox, PS5, Nintendo, and a gaming PC all in one room – there are no limits, everything can be connected without any hassle.

The HDR configuration for gaming is also problem-free. The television properly supports the HGiG mode, which allows for an image consistent with the creators' intentions. For those interested, there’s also Dolby Vision in Gaming mode, though we still recommend HGiG as the most predictable and “pure” version of HDR for games.

The Game Bar is also included, which serves as the “command center” for the gamer. Everything that’s most important, from VRR settings, to picture modes, to frame rate information – is at our fingertips. The interface is simple and readable. It may look like something out of a space simulator, but it serves its purpose and just works; exactly as it should.

C5 is truly a complete package for every gamer.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.