LG OLED C4 vs Hisense U7Q

The HDR performance of the LG OLED C4 is impressive, firmly placing it in the higher tier. Most films exceed 700 nits, delivering a highly realistic image. While none surpass the 1,000-nit mark, the combination of these results with the TV’s infinite contrast and perfect blacks significantly enhances the visual experience. The final scene, with a full-screen flash of sunlight, is slightly less bright than the others but still maintains a solid level of brightness. Another highlight is the excellent DCI-P3 colour gamut coverage, which ensures incredibly vibrant colours. The HDR technology in the LG OLED C4 delivers exceptional colour and detail reproduction. The dynamic tone mapping feature optimises brightness levels, ensuring ideal light reproduction in every scene, even in the most demanding high-dynamic films.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

The best factory mode on the tested television was "Filmmaker," which served as the basis for all evaluations. In terms of colour reproduction, this mode performed reasonably well; however, certain flaws significantly detracted from the overall viewing experience. The most fundamental issue was the white balance, which exhibited a noticeable dominance of red, skewing the image characteristics. This resulted in a pronounced yellow tint to whites and a general shift of all colours towards warmer tones.

The gamma, an equally crucial—if not more important—aspect, was notably lowered, leading to a marked reduction in contrast. Additionally, the television frequently lost detail at the start of the gamma curve. These issues were most apparent in SDR content.

When examining HDR materials, the same yellowing effect in the white balance was observed, as seen with SDR content. However, the EOTF curve, which replaces the gamma curve for HDR, was near perfect and left little room for criticism.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

As mentioned, LG televisions come with advanced tools to facilitate an accurate calibration process. By utilising these tools, we meticulously adjusted the image to align with the director’s original vision. Without overstating, the results were outstanding. Both SDR and HDR content now achieve a level of visual fidelity that reflects how films are intended to be seen.

Examining the colour accuracy on the "ColourChecker" palette reveals impressive results, with almost all colour errors falling below a delta of "1," aside from two minor exceptions. Post-calibration, the LG OLED C4 demonstrated a marked improvement in colour reproduction, particularly in SDR and HDR modes. Testing the TV after calibration highlighted its capacity for delivering exceptionally accurate colours, underlining the high calibre of this model. The LG C41LA offers a stunningly precise colour palette, sure to satisfy even the most discerning viewers.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

Let us revisit the function responsible for smooth gradation and consider its role in improving lower-quality materials. The default smoothing of tonal transitions, while decent, can be further enhanced. The feature includes a slider for adjusting its strength, and we recommend selecting the first option. This setting strikes a balance, offering excellent results without compromising important details through unnecessary blurring.

The image scaling on the LG C4 is commendable, though not entirely without flaws. By default, the image appears slightly sharper, though not to an intrusive degree. While jagged edges on elements like trees are occasionally visible, this issue is relatively minor compared to similar offerings from other manufacturers.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

The LG G4 supports a maximum refresh rate of 144 Hz, achievable only when connected to a high-performance PC. Otherwise, the television operates at a maximum of 120 Hz, the recommended setting for viewing sports or content with fast-paced motion. For those prioritising smooth image quality, LG has included a versatile motion smoothing feature called "TrueMotion." This function is split into two adjustable sliders: De-Blur, which sharpens moving images, and De-Judder, which reduces jitter. Both sliders offer a range of settings from 0 to 10, enabling users to fine-tune the motion smoothness to their preference.

The LG OLED C4 boasts an impressive average response time of less than 1 millisecond, as confirmed by our measurements. This results in exceptional image clarity, far surpassing LCD televisions, which often have response times of several milliseconds. This clarity is evident in tests like the "UFO Test," where no trailing blur is visible behind moving objects.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The LG C4, like nearly all OLED televisions from the manufacturer, excels in its compatibility with consoles and PCs. With the inclusion of four full-bandwidth HDMI 2.1 ports supporting 48 Gbps, the TV incorporates a range of features to enhance the gaming experience. Notably, it offers simultaneous support for FreeSync and G-Sync, making it an ideal choice for gamers using AMD or Nvidia graphics cards. For those seeking the best possible gaming quality, the integration of HDR Dolby Vision and HGIG mode is particularly impressive. HDR Dolby Vision operates with remarkably low input lag across all settings, ensuring smooth and responsive gameplay.

A standout feature in LG's televisions is the GameBar, which allows users to adjust settings in real-time without leaving the game. This includes options for customising the image for viewers with visual impairments, a thoughtful addition. Additionally, enabling VRR (Variable Refresh Rate) does not result in a loss of contrast—a benefit of the OLED panel's self-emissive technology, eliminating the need for conventional backlighting. While some slight flickering of grey tones may occur, this is a characteristic of VRR technology across all manufacturers.

In summary: The LG C4, like the brand's other OLED models equipped with high-refresh-rate panels and HDMI 2.1, provides a seamless and immersive gaming experience. For gamers demanding top-tier performance, this TV is an outstanding choice.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.