LG OLED C4 vs Hisense E7Q PRO / E79Q PRO

The HDR performance of the LG OLED C4 is impressive, firmly placing it in the higher tier. Most films exceed 700 nits, delivering a highly realistic image. While none surpass the 1,000-nit mark, the combination of these results with the TV’s infinite contrast and perfect blacks significantly enhances the visual experience. The final scene, with a full-screen flash of sunlight, is slightly less bright than the others but still maintains a solid level of brightness. Another highlight is the excellent DCI-P3 colour gamut coverage, which ensures incredibly vibrant colours. The HDR technology in the LG OLED C4 delivers exceptional colour and detail reproduction. The dynamic tone mapping feature optimises brightness levels, ensuring ideal light reproduction in every scene, even in the most demanding high-dynamic films.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

The best factory mode on the tested television was "Filmmaker," which served as the basis for all evaluations. In terms of colour reproduction, this mode performed reasonably well; however, certain flaws significantly detracted from the overall viewing experience. The most fundamental issue was the white balance, which exhibited a noticeable dominance of red, skewing the image characteristics. This resulted in a pronounced yellow tint to whites and a general shift of all colours towards warmer tones.

The gamma, an equally crucial—if not more important—aspect, was notably lowered, leading to a marked reduction in contrast. Additionally, the television frequently lost detail at the start of the gamma curve. These issues were most apparent in SDR content.

When examining HDR materials, the same yellowing effect in the white balance was observed, as seen with SDR content. However, the EOTF curve, which replaces the gamma curve for HDR, was near perfect and left little room for criticism.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

As mentioned, LG televisions come with advanced tools to facilitate an accurate calibration process. By utilising these tools, we meticulously adjusted the image to align with the director’s original vision. Without overstating, the results were outstanding. Both SDR and HDR content now achieve a level of visual fidelity that reflects how films are intended to be seen.

Examining the colour accuracy on the "ColourChecker" palette reveals impressive results, with almost all colour errors falling below a delta of "1," aside from two minor exceptions. Post-calibration, the LG OLED C4 demonstrated a marked improvement in colour reproduction, particularly in SDR and HDR modes. Testing the TV after calibration highlighted its capacity for delivering exceptionally accurate colours, underlining the high calibre of this model. The LG C41LA offers a stunningly precise colour palette, sure to satisfy even the most discerning viewers.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

Let us revisit the function responsible for smooth gradation and consider its role in improving lower-quality materials. The default smoothing of tonal transitions, while decent, can be further enhanced. The feature includes a slider for adjusting its strength, and we recommend selecting the first option. This setting strikes a balance, offering excellent results without compromising important details through unnecessary blurring.

The image scaling on the LG C4 is commendable, though not entirely without flaws. By default, the image appears slightly sharper, though not to an intrusive degree. While jagged edges on elements like trees are occasionally visible, this issue is relatively minor compared to similar offerings from other manufacturers.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The LG G4 supports a maximum refresh rate of 144 Hz, achievable only when connected to a high-performance PC. Otherwise, the television operates at a maximum of 120 Hz, the recommended setting for viewing sports or content with fast-paced motion. For those prioritising smooth image quality, LG has included a versatile motion smoothing feature called "TrueMotion." This function is split into two adjustable sliders: De-Blur, which sharpens moving images, and De-Judder, which reduces jitter. Both sliders offer a range of settings from 0 to 10, enabling users to fine-tune the motion smoothness to their preference.

The LG OLED C4 boasts an impressive average response time of less than 1 millisecond, as confirmed by our measurements. This results in exceptional image clarity, far surpassing LCD televisions, which often have response times of several milliseconds. This clarity is evident in tests like the "UFO Test," where no trailing blur is visible behind moving objects.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The LG C4, like nearly all OLED televisions from the manufacturer, excels in its compatibility with consoles and PCs. With the inclusion of four full-bandwidth HDMI 2.1 ports supporting 48 Gbps, the TV incorporates a range of features to enhance the gaming experience. Notably, it offers simultaneous support for FreeSync and G-Sync, making it an ideal choice for gamers using AMD or Nvidia graphics cards. For those seeking the best possible gaming quality, the integration of HDR Dolby Vision and HGIG mode is particularly impressive. HDR Dolby Vision operates with remarkably low input lag across all settings, ensuring smooth and responsive gameplay.

A standout feature in LG's televisions is the GameBar, which allows users to adjust settings in real-time without leaving the game. This includes options for customising the image for viewers with visual impairments, a thoughtful addition. Additionally, enabling VRR (Variable Refresh Rate) does not result in a loss of contrast—a benefit of the OLED panel's self-emissive technology, eliminating the need for conventional backlighting. While some slight flickering of grey tones may occur, this is a characteristic of VRR technology across all manufacturers.

In summary: The LG C4, like the brand's other OLED models equipped with high-refresh-rate panels and HDMI 2.1, provides a seamless and immersive gaming experience. For gamers demanding top-tier performance, this TV is an outstanding choice.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.