LG 55 B4 vs Hisense E7Q PRO / E79Q PRO

The HDR brightness performance of the LG B4 is impressive, even though it doesn't surpass 1000 nits. Its luminance stability is consistently strong across various scenarios, delivering a reliable viewing experience. The only instance where the TV shows slight weakness is in scenes with large areas of bright white, which has long been a challenge for OLED technology. However, perfect contrast, deep blacks, and excellent brightness ensure a fully immersive HDR experience. Furthermore, the TV’s remarkable 99% coverage of the DCI-P3 colour gamut enhances its colour vibrancy, making images appear rich and visually striking. This level of colour accuracy and brightness balance firmly places the LG B4 among the top choices for HDR content.

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

The best factory preset offered by LG B4 is the "Filmmaker" mode, which we used throughout our testing. Straight out of the box, the TV delivered fairly accurate colour reproduction. However, the most significant issue in both SDR and HDR content was the white balance. In SDR, there was a noticeable red dominance, giving the image a distinct yellow tint, particularly evident in skin tones and whites. In HDR, this red hue persisted, but the lack of blue also introduced a greenish tint in certain scenes. Additionally, we observed some inconsistencies in grayscale and colour accuracy. Despite these shortcomings, the overall picture quality was still solid for most viewing scenarios.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

LG B4 has long been known for offering advanced calibration tools, and it remains one of the few manufacturers that allows such in-depth image adjustments. Thanks to these tools, we calibrated the device to an exceptional standard. The result was incredibly low deltaE errors, considered at a reference level. Both SDR and HDR content now display exactly as the filmmaker intended. This level of precision is one of the reasons LG TVs are frequently used as preview monitors in graphic design and post-production studios.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

In this section, we will revisit the smooth transition function while also examining how the TV handles lower-quality content. As we’ve found, the setting responsible for smooth gradation is generally effective, though it does have its drawbacks. While the function works well in SDR content, it becomes less useful in HDR content. Even at the lowest setting, it can blur important details, so we advise against using it in such cases.

The image scaling on the LG B4 is assessed moderately positively. While there is no noticeable edge doubling, the image tends to be somewhat "soft." This can be adjusted by tweaking the sharpness slider to improve the clarity.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The maximum refresh rate on the LG B4 is 120 Hz, the bare minimum for those requiring high image fluidity. The manufacturer has equipped the TV with a multi-stage motion smoother called "TruMotion." This feature is split into two sliders: one controls the sharpness of moving images (De-Blur) and the other adjusts judder (De-Judder). Both sliders can be set between 0 and 10, with each level affecting the smoothness, so users can easily find their preferred setting.

The LG OLED B4 panel boasts an impressive average response time of 0.1 ms (based on our measurements), delivering an exceptionally clear image that surpasses the capabilities of LCD TVs, which often have response times of several milliseconds. This is particularly noticeable in the "UFO Test" images, where no trailing blur is visible behind moving objects.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The LG B4 has four full HDMI 2.1 ports, each providing 48Gbps bandwidth. This ensures smooth activation of all relevant features without issues, making the television highly suitable for gaming. With its low input lag and extensive functionality, including well-implemented HGIG mode and Dolby Vision gaming with low latency, the B4 is a strong contender for gamers who demand high quality.

A standout feature is GameBar, which allows for on-the-fly adjustments without interrupting gameplay, as well as image adaptations for those with visual impairments. Another key point is that when VRR technology is enabled, the television maintains its contrast, thanks to the OLED panel's structure, though slight flickering in grey shades is to be expected.

In conclusion, the LG B4 is an ideal choice for gamers, seamlessly combining high performance with excellent gaming features. Its 120Hz panel and HDMI 2.1 ports make it a standout option for those seeking top-tier gaming experiences.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.